Web 2.0 in the Workplace and Beyond: Catching the Wave
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Transcript of Web 2.0 in the Workplace and Beyond: Catching the Wave
Web 2.0 in the Workplace and Beyond: Catching the Wave
Karen Huffman ~ [email protected] & Information Services
National Geographic Society
LexisNexis Library WeekGovernment Librarian Breakfast Seminar
April 2, 2008
Del.icio.us/tag/2008LexisNexisLibraryWeek
Agenda
• Story: “Catching the wave”• Trends• Definitions: Web 2.0, 3.0• Survey results• Landscapes:
– National Geographic– Federal government– Professional associations– Vendors: LexisNexis
• Challenges and opportunities
Analogy: Catching the Wave
• Waiting, watching, taking a risk
• What happens if…– Select the right wave– Select the wrong wave– Timing is off by just a second
• Once you get to shore, what’s next?
As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology. (May 2003)
Information Trends
• Globalization • Ever growing digital content to organize and
synthesize• Growing role to manage electronic assets • More sophisticated research questions• Balance between digital for access, print for
preservation• Increased outsourcing and external hosting • Social collaboration on upswing• Staffing challenges
Web 3.0: Mashups 101• Integrates content/media from one or more
sources (e.g., API, Javascript, XML)
• Benefits– Improves access– Enhances experience– Adds value– Re-purposes products and services– Allows for transparency of information
Survey: Demographics
Survey (Q#5): Purpose and Usage
Survey (Q#6): Interactivity
Survey (Q#8): Reasons for Use
Landscapes
Collaborative Knowledge Networkswithin an Organization
• Hybrid of solutions– Think beyond barriers to solutions
• Understand your users– One size does not fit all
• Engage people to generate ideas• Connect the dots, show concepts• Manage resources, set standards• Capture ideas, share knowledge• Gain support from management, market
Research Database: NG Time Line
Wikis• Collaborative hubs • Courseware • Dictionaries and
encyclopedias • Directories • Manuals, tutorials,
and best practices • Newsletters • Project planning and
status reports • Reference
material/FAQs
• Research and expertise database
• Resumes • Special interest
groups • Team and division
sites • Training tool for staff • Websites (personal,
professional) • White-boarding/
prototyping ideas
Libraries Wikis
Examples: Women Explorers
Mapping our Global Reach
National Geographic EntertainmentIntegrated Marketing and Sponsorship Wiki
Wiki Prototype to B2B
Taxonomies Project Mind Map
Enterprise Taxonomy: Future NG Gazetteer
www.metalens.org
Meta Lens: Working Space
www.metalens.org/story/baja.html
NG’s Collectors Corner
National Geographic’sExternal Communities
• Blogs: NGM, Traveler, NG Channel• Facebook:
– Groups: National Geographic Expeditions, Prints, Traveler, and Widgets
• Flickr: Museum at Explorers Hall• iTunes: Videos• MySpace: myspace.com/natgeotv• YouTube: youtube.com/nationalgeographic• RSS feeds to various content• Virtual environments• And more…
Blogs
Government Wikis
Wikis: Internal Knowledge-bases
Widgets & Gadgets
Custom Home Pages: iGoogle
Second Life
Professional Associations
Vendors: LexisNexis
Our Learnings• Change IS constant
– Step approach– Shewhart’s cycle: Plan, Do, Act, Check
• Localize, internalize– Explore and utilize new technologies– Position for innovation
• “So what” factor– Aggregate information that matters
• One size DOES NOT fit all– Collaborate with users– Share ideas, teach, educate
• Affect change– Actively participate, facilitate
Our Challenge
• Millions of sandboxes– Time constraints: 24 hours in a day– Just start somewhere…
• Expand your knowledge and definitions – Stretch beyond your comfort zone
• Participatory networks– Involve others, collaborate– Concern over accuracy of information
• Not having all the answers– Set standards, model behaviors– Learn as you go
The Potential
• Push resources and services– Limitless ways to mix, mash-up, and market
content• Collaborate, organize
– Set standards, facilitate best practices– Teach, educate– Learn from each other
• Unanticipated consequences– New partnerships– Opportunities for collaboration– Become an “expert”– Envision and offer new and/or improved
products and services
Thank you!