Web 2.0 From Conversation To Communication

Web 2.0: From Communication to Conversation

www.daemondigital.com© Daemon Group 2008

Internet usage

15.3 million web userspenetration >50%

Global web population exceeds 1.3 billionMobile phone subscribers by 2010 – 4 billion


Internet usage and penetration

0

50

100

150

200

250

300

350

400

450

Asia

Europ

e

N Am

erica

S Am

erica

Africa

Mid

Eas

t

Austra

lasia

0%

10%

20%

30%

40%

50%

60%

70%

80%

N Am

erica

Austra

lasia

Europ

e

S Am

erica Asia

Mid

Eas

t

Africa

Source: www.internetworldstats.com

INTERNET USAGEMillions of users

INTERNET PENETRATIONPercentage of population


Time taken to penetrate to 50 million users

13 years

38 years

4 years

Radio

TV

Web


The corporate website

is where good content goes to die.


Web 2.0 and social media


What are the main Web 2.0 applications

• Blogs

• Mashups

• Podcasting

• RSS

• Social networking

• Widgets

• Wikis


Four categories of online social networks*

PEOPLE BASEDLinkedin

SPECIAL INTERESTWikipedia

VIRTUAL WORLDSSecond Life

CONTENT BASEDYouTube

*Source: Datamonitor analysis, 2008


There are 37 million registered users of Facebook


There are 106 million registered users of MySpace


If MySpace were a countryit would be the 11th largest in the world

(between Japan and Mexico)


The average MySpace page

is visited

30 times each day


Globally one new blog is created every second of every day


STEP ONE STEP TWO

12 September ‘04

First posting on blog

23 September ‘04

Product recall and settlement of lawsuit


Australia’s generational profile

Source: McCrindle Research and the ABS, 2008


Digital natives and digital immigrants


Welcome to Generation C

The web population as a whole

Consumers 55%

Prosumers 30%

Producers 15%

Generation C

Producers 1%

Prosumers 1%

Consumers 90%


77% of 16-29 years olds would rather live without TV than live without the internetNew Paradigm, 2008

Image: Terry’s Chop Shop


Share of population which uses social networking

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

65+

55 - 64

45 - 54

35 - 44

25 - 34

18 - 24


Australian membership of online social networks

0 2 4 6 8 10 12 14

2007

2012

4.8 million

11.5 million


People use social media to improve their lives*

• Convenience

– 66% research product purchases

• Health

– 61% research health related issues

• Connectivity

– 40% use social networking to make new friends

– 100% communicate with friends every time they go online

– 53% get to know people better online

– 51% are more open on Instant Messenger

*Source: Circuits of Cool/Digital Playground, July 2007


How do your audience want to review content?

Read? Listen?

Watch?


So how can your organisation

go from Communication to

Conversation using the

participative web?


Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.


93% of Chinese kids aged under 14 have at least one friend

online that they have never actually met


What’s your favourite thing?


www.daemondigital.com

Web 2.0 From Conversation To Communication

Technology

Transcript of Web 2.0 From Conversation To Communication