Learning Objects and Web 2.0: Technologies in Search of Pedagogy
Web 2.0 and Search
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Transcript of Web 2.0 and Search
Web 2.0 and Search
Scott Gledhillwww.standardzilla.com
Search Engine Optimisation
Technology
Problems
Solutions
Search Engine Optimisation
http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Technology
http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology improves the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
This all sounds great,but what about search engines?
SEO vs Technology
http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash
<title>PRMLSCRM - Primal Scream - XTERMINATOR</title>
AJAX
HTML
AJAX
Javascript
Solutions
http://www.flickr.com/photos/leadsoup/374510671/
Is the technology necessary?
JavaScript must be enabled in order for you to use this website.
progressive enhancement
Content
HTML
Content
Presentation
CSS
Presentation
Behaviour
AJAX
Behaviour
ContentContentContent
HTML
technology should enhance content.
AJAX
search engines
AJAX
AJAX
AJAX
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Keep it simple
validate forms
email thank you pages
rating systems
voting systems
sometimes alternatives are necessary
Flash
Flash
Video and Audio
Video and Audio
Search Engine Optimisation
Understanding Technology
Correct Implentation
Content Layer
Web 2.0 and Search - Resources
http://www.standardzilla.com/2007/05/02/presentation-cebit/