Web 2.0, Accessibility and SEO
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Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
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Scott Gledhill compares accessibility and SEO simularity, and problems that web 2.0 tools can create for each of them.
Transcript of Web 2.0, Accessibility and SEO
Web 2.0, Accessibilityand SEO
Scott Gledhillstandardzilla.com
Search Engine Optimisation
Accessibility
Technology
Problems
Solutions
Search Engine Optimisation
http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Accessibility
http://www.flickr.com/photos/pixelcore/32826662/
Universal Accessibility
http://www.flickr.com/photos/vogue-qtr/377468651/
Spiders are Blind
Similar Ideas
http://www.flickr.com/photos/johanna/75366971/
Technology
http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology should improve the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
SEO & Accessibility vs Technology
http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash
<title>PRMLSCRM - Primal Scream - XTERMINATOR</title>
AJAX
HTML
AJAX
Javascript
Solutions
http://www.flickr.com/photos/leadsoup/374510671/
Is the technology necessary?
JavaScript must be enabled in order for you to use this website.
progressive enhancement
Content
HTML
Content
Presentation
CSS
Presentation
Behaviour
AJAX
Behaviour
ContentContentContent
HTML
technology should enhance content.
AJAX
search engines
screen readers consoles
slow connections
AJAX
AJAX
AJAX
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Keep it simple
validate forms
email thank you pages
rating systems
voting systems
sometimes alternatives are necessary
Flash
Flash
Video and Audio
Video and Audio
why?
user
user
user
$50,000
user
SEO and Accessibility
Understanding Technology
Correct Implementation
Content
Open Publish - Resources
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