Web 101: Internet Basics for Entrepreneurs
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Transcript of Web 101: Internet Basics for Entrepreneurs
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Internet Basicsfor Entrepreneurs
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with your friendly internet guide Dave
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The Goods• Teh Interwebs
• Domain Names
• Static Web Sites
• Dynamic Web Sites
• Secure E-commerce Web Sites
• Content Management
• Search Engine Optimization
• Keyword Marketing
• Web 2.0
• Social Media
• Blogging/Podcasting
• Measuring Success
Add your whatnots here.
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Teh InterwebsIs this going to be on the test?
• Language Changeth
• How do people use the internet?
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What can we learn from this?
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• The mob rules (http://www.viddler.com/explore/mpesce/videos/12/).
• Communities can be affinity based without regard to geographic location.
• Boomers, GenX, GenY all see things differently.
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Know your market.(Write this down. It’s important.)
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Now the geeky stuff.
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• Spiffy insider terms:
• Registered Domain Name: krusetech.com
• Domain Name: www.krusetech.com
• Domain Name: subdomain.krusetech.com
• URL: http://www.krusetech.com/
Domain Names
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Domain Names
• Must be registered
• godaddy.com
• networksolutions.com
• Registrations expire and must be renewed!
• Registrations are assigned administrative, technical and billing contacts
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Domain Names
• Without domain names, URLs would look like this: 192.168.12.164 (IP Address)
• Your registration points to a Domain Name Server (DNS)
• DNS is a service of your web host. It answers to requests to yourDomain.com and points to the correct IP address
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Static Web Sites
• A collection of published web pages that does not change
• html + css + javascript + images = “client side” code
• No “back end” programming
• Online brochure
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Dynamic Web Sites
• Have some elements which change depending on parameters
• “Back end” programming dynamically generates the “front end” code
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Database Driven Web Sites
• Complex web application stores large amounts of information in a database
• E-commerce, portals, social media, etc.
• Most dynamic web sites use a database
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Secure E-Commerce• Database driven - products and customer
information are stored in the database
• SSL (Secure Socket Layer) encryption puts the secure in secure e-commerce
• SSL Certificate granted by a certificate authority verifies the authenticity of your encrypted site
• Payment Gateways handle credit card billinghttp://authorize.net/resources/howitworksdiagram/
• You will need a merchant account
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Content Management Systems
• Edit your own site content without knowing anything about web development
• Many CMS’s are browser based. You can update your website using nothing but your browser
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Search Engine Optimization
• SEO “is the process of improving the volume and quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results for targeted keywords.” - http://en.wikipedia.org/wiki/Search_engine_optimization
• Resources
• http://www.google.com/support/
• http://searchenginewatch.com/showPage.html?
page=2156511
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Web 2.0
This is where Dave launches into a wild explanation about the history of the internet and the evolution of human
communication in conjunction with advancement in web standards. There will be many passionate hand gestures.
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Blogs and Podcasts
• They’re not just for kicks and giggles. They can enhance your web presence.
• blogger.com, wordpress.com
• apple.com/podcasting
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Measuring Success
• Objective results
• Web site analytics
• Google analytics
• Conversion Rates
• Subjective Results
• Visibility
• Credibility
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Setting Goals
• Make it easier for customers to get information
• Increase sales calls
• Enhance the company’s image
• Build community
• Sell stuff
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Getting to Work
• Define your audience
• Determine your visitors’ needs
• Create an outline
• Find a development firm or DIY
• Don’t suckhttp://webpagesthatsuck.com/
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Other resources we talked about
• Google Adwords - keyword advertisinghttps://adwords.google.com/select/Login
• DIY online site creators
• Google Pages http://pages.google.com/
• Network Solutions Site Builder http://www.networksolutions.com/create-a-website/
• GoDaddy site buildershttps://www.godaddy.com/gdshop/hosting/hosting_build_website.asp