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Web 1 - 2 – 3 - X.0
Change from static websites to the Metaweb or ‘intelligent web’
Web 1.0 static websites
Web 2.0 user creates content
Web 3.0semantic web
Web X.0metaweb
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Web 1.0
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HTML
Basic language of all internet pagesHyperText Markup LanguageHTML-code or HTML-tags
<h1>Here comes a header</h1>Open and close the tags
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HTML
<head> Contains information like title, scripts, css, meta-tags…
<title> Visible on top of browser and in Google search results
<body>This part is visible on the screen
CSS: Cascading Style Sheet, contain design, colours…
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Simple HTML page
<html>
<head>
<title> </title>
</head>
<body>This part is visible on the screen
</body>
</html>
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Web 2.0
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User generated content
Users create their own content (Blogs, Facebook, Twitter…)
Collective intelligence: aggregate knowledge of many individuals (YouTube, Wikipedia,…)
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• Examples: Wiki, Blog, Social bookmarking, Video-photo sites, …
• The new software runs on servers on the Internet
• Local installed software is no longer necessary
• Users add value Wikipedia
Web 2.0
• The network is the platform
• It gets better the more users use them
Comments on Amazon.com, Ebay, YouTube
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User generated content
Co-creation or Co-contribution Example: Coca-Cola & eYeka: Interpreting ‘Energizing
Refreshment’ through online co-creationhttp://youtu.be/HyLh9jwVCGs
Wikinomics = New economic rules Working together more easy, faster, better, more cost
effective (Researchers, Human genome…)
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Sharing
Sharing more important than controlling
RSS or Really Simple Syndication: system to share content (www.protopage.com)
Social bookmarking: users collect their favorite sites in personal portals, opening the list to everyone (delicious.com)
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Free software ‘Open Source’ instead of using copyrights
or patents (Apache for webservers, Linux for Operating System, MySQL for databases, Firefox for browsers, OpenOffice…..)
Free hardware processor-power, band-width: peer to peer networking
(Skype) Cloud
Sharing
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Give keywords or ‘tags’ to objects/data
Users add content (text, photo, video)… but also the way to classify it all
Folksonomy: method of collaboratively creating and managing tags (taxonomie) done by the ‘people (folk)’
New searching stategies by ‘tagging principle’
Tagging
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Tagging
Delicious
Flickr etc…
YouTube
Twitter (#hashtag)
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Tag of hashtag - importance
Form of communicationThink about your audience – which tag do
they use?Communicate which tag is usedUsed for Ads Use a keywordtool
http://www.googlekeywordtool.com/
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The machine is using us
http://youtu.be/NLlGopyXT_g
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The social aspect
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Social media / network
The Social Media Revolution 2012-13 http://youtu.be/0eUeL3n7fDs
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Social Network
Contacts
Interaction and contact between people
Virtual relations and communities
Facebook, LinkedIn, Netlog, Hyves, Myspace, Friendster, SecondLife, …
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Social Media
Different kind of media can be published
Text, photo, video, links…
Free publishing software (Blog, Twitter, Facebook, YouTube…)
Share it with the world
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Costs
Cost of Social Media (business)
Social Media Manager
ROI (Return On Investment)
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http://www.slideshare.net/HubSpot/inbound-marketing-leads-for-60-less-nedma
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http://www.slideshare.net/HubSpot/inbound-marketing-leads-for-60-less-nedma
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In your business/ organisation
How can you use Web 2.0 (Social Networks/ Social Media)
Monitoring Presenting ConversationConversion
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Monitoring
Monitoring: Users listen to what is said on Social MediaAbout a topic, brand, organisation, company, person,
…On Blogs, Twitter, Facebook, LinkedIn, YouTube,
Wikipedia, web…
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Monitoring
Monitoring Tools:Online software (free – expensive)Hootsuite
https://hootsuite.com/Other free monitoring tools (aggregated in Protopage
to bring results togetherwww.protopage.com/social-media-monitoring
E-mail alertshttp://www.google.com/alerts
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Presenting & storytelling
Presenting your organisation in:
Website (with blog) LinkedIn Facebook (page)WikipediaYouTubePinterest…
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ConversationStart talking with customer
TwitterBlog LinkedInInstagram…
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http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi
Conversion Leading the customer to the goal you want
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Web 3.0 or the semantic web
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Web 3.0 or ‘the semantic web’
Every language has its own Syntax and Semantics
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Semantic web
Syntax is the study of grammar
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Semantic web
Semanticsis the study of meaning
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Semantic web
Example
I love technology!
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Semantic web
Example
I technology!
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Normal Web
Web pages are written in HTML
= Structure = Syntax
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Normal Web
http://www.slideshare.net/HatemMahmoud/web-30-the-semantic-web?from=ss_embed
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Semantic web
New (programming) languagesRDFA, OWL…
(people, places, events, meeting, companies, products, movies,…)
= Semantics = Meaning
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Semantic web
http://www.slideshare.net/HatemMahmoud/web-30-the-semantic-web?from=ss_embed
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http://www.slideshare.net/mstrickland/the-evolution-of-web-30?from=ss_embed
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Web 3.0 or ‘the semantic web’
Web 3.0 is about creating a Semantic Web
Data is now controlled by applications, and each application keeps it to itself
The Semantic Web is a web of standardised data
Intro to the semantic webhttp://www.youtube.com/watch?v=OGg8A2zfWKg
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Semantic Search
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Semantic e-commerceBest Buy
http://www.bestbuy.comJay Myers: ‘increase the visibility of its
products and services’ ‘search engines are now able to identify
each of those data components more easily and put them into context’
Better SEO
http://www.readwriteweb.com/archives/how_best_buy_is_using_the_semantic_web.php
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Semantic personalisationHunch, Siri…
http://hunch.comRecommendation engine that shows you
movies you want to see, books you want to read, vacation destinations you want to go to…
http://www.readwriteweb.com/archives/hunch_internet_personalization_service.php
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http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
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Intelligence
Artificial intelligencePersonalisationData MiningAppsPlace (Swarm…)
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http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
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Privacy?
Telephone data of Malte Spitz during 6 months http://
www.zeit.de/datenschutz/malte-spitz-vorratsdaten
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