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online2008 Total Identity & Total Active Media

Paul WolfsMartijn Arts

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WEB 1.0

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WEB 2.0

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WEB 3.0

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5 petitinvention.wordpress.com

WEB 4.0

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WEB 1.0, 2.0, 3,0, …

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• 1997-2005• “Everyones first time”• Network as broadcasting channel fort text and images• Paper publishing done on screen — no new concepts• One-size-fits-all or broadcasting• Contentmanagement• “the web of documents” — page based internet• Internet seen as antisocial• Internet as speciality• Use only on workstation

WEB 1.0

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(short) VIDEO ON MOCKING PRINT JOURNALISM

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Bubbles...?

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Google

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Just words...

• world wide web — www• hyperlink• chatten• forum• newsgroups• Gopher• animated gif• imagemap• HTML• e-mail• homepage• banner• zoekmachine — googelen

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startpagina (30 mln)marktplaats (225 mln)Google (367% in 1 year)TomTom (200% 2 months)Baidu (454% in 1 day)

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€ 30,000,000first social community?

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€ 225,000,000sold 10 months earlier for 20 mln by founder

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367%rise in share value within 1 year*

* 765% na 3,5 jaar

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200%rise in share value within 2 months

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454%rise in share value within 1 day

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C4UrS11!webarchive shows the history of the web

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aresayYou are what you

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• 2005-2009• Hype or marketing term — possibilities were always there• Network as distribution channel — applications as modules• Users own data — user generated content• Best practices and archetypes have evolved in websites• WIKI’s, RSS and webservices — website as mashup• Open architectures invokes semantic web and free structures• Social-networks and social communities florish• Internet as part of everyones business• Use at different places and moments — information based

WEB 2.0

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(short) VIDEO ON WEB2

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25% Turing

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(web)communities

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Just words...

• User generated content• WIKI• Blogging — moblog, weblog• VOIP• RSS• AJAX• Profiling• Mashup• Open source• Tagging• Widgets• Social bookmarks

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• Archetypes have evolved - they are not a product• Archteypes have been empirically determined• Archetypes are best practices - “survival of the fittest”• By determining archetypes principles are clear• “If you know the rules you can break tem” - David Jury

Archetypical websites

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Application

Campagne website

Single concept

(org.) Portal

(them.) Portal

Startpage

Corporate brochure

(online) Core business

(online) Thematic publishing

(online) Corporate brochure

(online) Business concept

(online) Marketing and effect

(online) Personal page or index

(online) System interface

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Application

Campagne website

Single concept

(org.) Portal

(them.) Portal

Startpage

Corporate brochure

Functional concept

Editorial formula

Design concept

(online) Business concept

Interaction (o marketing) concept

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orga

nisa

tion

emotion

Applic

ation

Campa

gne w

ebsit

e

Intranet

Extra

net

(orga

nisatio

nal) Po

rtal

Corpo

rate

web

site

(them

atic)

Porta

l

Star

tpag

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Application Campagne websiteSingle concept(org.) Portal (them.) PortalStartpage Corporate brochure

Min

imal

free

dom

Veel

Lot

s of

res

tric

tion M

aximal freedom

Few restrictionsMoodboards

Use process as checklistUnderstand the conceptArt director most important“editor”Iteraties are a mustInformal communication just as importantThink integratedMultiple media (rich media)

AnalysisStrict processEye for detailProjectmgr most important“producer”Iterations are dangerousFormal communication Organisational supportThink in structuresFunction, text and images

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sayshareYou are what you

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wikipedia (knowledge)youtube (films)del.icio.us (links)linkedin (profiles)flickr (photos)

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4,000,000Almost

Articles

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> 100,000,000videos

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200,000,000blogs

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1,500,000residents

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39%subscribe to an RSS feed

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73%of active online users have read a blog

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45%have started their own blog

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57%have joined a social network

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55%have uploaded photos

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83%have watched video clips

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• 2009-2010• Transformation to a more seamless and interoperable whole• Network as platform — integration of modules and channels• Distributed databases — the ‘World Wide Database’• Open service business models — Webservice interoperability• Open X — OpenID, -APIs, -data formats, -source, DataLicense• “People are part of the web”• Internet is not mentioned anymore• Everywhere anytime — ubiquitous connectivity, X-chanel

WEB 3.0

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Just words...

• the intelligent web• Grid and cloud computing• Open Data License• Roaming portable reputation• Semantic web — folksonomy• Autonomous agents• Statement-based datastores• Machine reasoning• Twitteren• e-Ink• Torrents

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Jan Chipchase (Nokia)

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• Define the type of media• Define the channel• Define the content• Define the speed of communication• Define ...

Channels and media

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Krant: Wat betekent deze crisis voor de lezer?

SMS: Fortis genationaliseerdSMS: Staat neemt belang 49%

SMS: Koers Fortis Keldert

7248 9624

Why?

What’s next?

SMS: Fortis in problemen

Site: Uitleg aard van de problemen

What?

Krant: Nieuws + Reconstructie overname ABN

Site: Overzicht koersontwikkelingen financiële instellingenVideo: Technische analist en Fortisbeleggers in Belgie

SOURCE: Pieter Kok– crossmedia publishing Volkskrant

Productiontime and publication time (hrs)

Dept

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Why?

What’s next?

What?

SMS-alertMobile website

RSS

mail alert

banner

E-mail newsletter papieren nieuwsbrief

mail report

Newspaper

magazine

PDF-newspaper

i-mode Vodafone live!T-mobile Orange

book

documentary

vakblad

film

radio

webradio

podcast thematical portal

organisational portalleaflet

Mail-signature

jaarverslag

Campaigning website

GoogleGadget

glossy

E-card

Narrow-casting

weblog

business movie

paper brochureE-magazine

corporate brochure (online)corporate brochure

Productiontime and publication time (hrs)

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hknowledgebase / -archive

Scientific article

Dossier

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• 2010-?• Web-based information / -applications integrate in real world• Technology is becoming invisible — it really is a vehicle• Integrated streaming media — flow of emotions• Open media communication — psychology of machines• Location, information and time interoperate — the Borg• Any media is searchable / integratable — visual search etc.• Augmented reality — extensions to everything we know• Everything is touchable, communicative etc.• Beyond channels and semantics — rich content / rich media

WEB 4.0

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Just words...

• pocketable — wearables• extreme rich media• real time associations• associative learning• augmented reality• technology literacy• blurring boundaries• invisible, social cues• ambient technology• contextual profiling• serial-solitary

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Web 1 2 3 4

Business

Transcript of Web 1 2 3 4