Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical....
Transcript of Weathering a Tsunami of Structural Change - recycle.ab.ca · globally structural / not cyclical....
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Weathering a Tsunami of Structural Change
MarkBadger
ExecutiveVicePresident,CanadaFibersLtd.President,UrbanResourceGroup
April3,2018
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CREATING CIRCULAR SOLUTIONS
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CREATING CIRCULAR SOLUTIONS
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CREATING CIRCULAR SOLUTIONS
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CREATING CIRCULAR SOLUTIONS
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CREATING CIRCULAR SOLUTIONS
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CREATING CIRCULAR SOLUTIONS
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CORPORATE PROFILE
700 Employees
19 Facilities
650,000 Tonnes Recovered Annually(Includes >60% of Ontario’s Blue Box material)
28 Years
14 Recovery
4 Recycling
1,000+ Local Customers
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ONTARIO INFRASTRUCTURE
RecyclingRecovery
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• FordecadesNAwasaddictedtoChina/EastforEndMarkets.• NationalSwordbeganinChina– nowspreadingthroughouttheworld.• “PurityisPermanent”– thischangeisgloballystructural/notcyclical.• Worldwiderestrictedmarkets.• NewsofNAlandfillbansbeinglifted,incinerationandstockpilingreachingPrimeTime.• Meanwhileincomingcontaminationrising.• ThePerfectStorm!
NA Became Addicted to Eastern End Markets
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CANADA FIBERS’ RECENT EXPERIENCES
• Municipalitiesweservehavehaduninterruptedflowoftheirmaterialstomarket.• Weareworkingharderthaneveratdevelopingbothdomesticandinternationalmarkets.• Extraeffortscostmoney.• Wherewehaveinstalledleadingtechnologytopurify,newstandardsarebeingmet.• Localmarketdevelopmenttakestimebutisgainingtraction.
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Canada Fibers’ Three Part Plan
ADDTECHNOLOGY
COMMUNICATEPROPERBBUSE
DEVELOPLOCALENDMARKETS
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I. COMMUNICATE
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II. TECHNOLOGY
• Haveaddedintelligentequipment/technologytoMRFsweowntoachievenewpuritystandards.• Haveaddedsortinglaborinfacilitieswherespacepermits.• Massiveinternalcommunicationandtrainingprogramssurroundingpurity.• Willcontinuetopushthetechnologyenvelope.
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III. LOCAL END MARKETS
• Workingwithanumberoffirmstocreatealocalcirculareconomyviaourintegratedgroupofcompanies.• Integration- UrbanPolymers:• ProcessingPET,HDPE,PP;and,• Nowcapableofvirgin-likepropertiesthroughadditives/filtertechnologies.
• Brandsincreasinglycommittedtosustainablepackagingandrecycledcontenttargets:• APR’sDemandChampionsProgram:Unilever,Keurig,etc.;and,• Individualbrandgoals:Adidas,Lush,CocaColaetc.
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Potential Conclusions• NationalSwordhasbeenacatalystfortheglobalpuritytsunami.• PuritywillbePermanent– asitshouldbe.• Wearejustbeginningtoseeheadlinesabout“indigestion”surroundingpurityTsunami:• Landfill;• Incineration;and,• Stockpiling.
• CanadaFibershasbeenfortunatetohavekeptallmaterialflowingtoendmarkets,albeitwithmassiveincrementaleffort.• Three-prongedplantosurvivethepuritytsunami:
• CommunicateimportanceofproperuseofBB;• AddIntelligentTechnology/Equipment;• Developthelocalcirculareconomy– together.