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EDUCATING AND TRAINING EMPLOYEE BENEFIT ADVISERS 24/7

www.EmployeeBenefitAdviser.com

we’re increasing our circulation to

50,000+* beginning with the January 2010 issue at 100% direct request**

*Publisher’s projection for the 01/10 issue as of 10/15/09

**Publisher's projection for the 05/10 issue as of 10/15/09

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Editorial ExcEllEncE

The EBA Advantage

EXPERIENCE While most industry publications have contributingfreelance editors, we have a full-time staff of 9 journalists.

LONGEVITY For more than 20 years, our staff talks to more people,writes more stories and gathers more information thananyone else in the business.

WHERE THE ACTION IS Our Washington, D.C. location provides the perfect editorialenvironment, allowing us to meet face-to-face with thosecreating legislation and shaping our industry.

David Albertson

Benefits Group Editorial DirectorMore than 25 years of experience in business to business journalism, a founding contributor to Employee Benefit News and principle in the launch of Employee Benefit Adviser and other Benefit Group products.

John Ortman

Editor-in-ChiefA veteran with more than 20 years of experience in business-to-business publishing, Ortman previously served as Director of Publishing/Editor in Chief with the Washington, D.C.-based Thompson Publishing Group. In that role he was responsible for editorial management and strategic growth of the company’s stable of employee benefit and retirement plan publications.

Elizabeth Galentine

Managing Editor , Employee Benefit Adviser

Jack Kwicien

Managing Partner, Daymark AdvisorsContributing Editor- Your Business

Mel Schlesinger

Sales Coach and TrainerContributing Editor- Sales Call

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a powErful combination of qualifiEd circulation and Editorial quality

The EBA Audience50,136* brokers, consultants, agents and advisers in key decisionmaking roles across various company sizes.

40.4% Broker/Adviser

18.6% Agent (commission-based)

13.6% Financial Planner/Investment Adviser

15.1% Consultant (fee-based)

0.5% Voluntary Benefits/Insurance Carriers/ Benefits Provider

2.7% Administration Firm (TPA)

2.3% Worksite Marketer/Enrollment Specialist

1.6% Technology/Software Vendor/ Financial Products

0.7% Attorney

*Publisher’s projection for the 01/10 issue as of 10/15/09

**June 2009 BPA Circulation Statement

FACT: We Have More Brokers, Consultants and Advisers.

Employee Benefit Adviser Benefits Selling

Brokers/Advisers Y18,217 17,806

Consultants Y6,829 2,857

Financial Planners Y6,136 1,075

Agents 8,264 Y12,965

Based on both publications' June 2009 BPA statement

0.7%2.7%1.6%2.3%

40.4%

18.6%

13.6%

15.1%

5%Job Title/Function**

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a powErful combination of qualifiEd circulation and Editorial quality

Don’t Just Sell...Advise.Our editorial objective is to help our advisers answer 5 questions:

• What products should you have in your portfolio?

• How can you run your business better?

• How do you maximize your selling propositions?

• How do regulations/law changes in benefits affect your business?

• What is your competition doing?

44% of our subscribers have been benefit advisers for 20 or more years****2008 Lodestar Survey

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HigH-impact advErtising options givE you primE ExposurE to tHE most influEntial group bEnEfit brokErs

• Display Advertising- Employee Benefit Adviser (12x frequency)

• Digital Issue Advertising (12x frequency)

• Web site Advertising – EmployeeBenefitAdviser.com

• E-Newsletters- InBrief (weekly on Wednesday)

• E-Advertorials

• Web Seminars

• Conferences

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EmployEE bEnEfit advisEr in print

HealthHealth reform updates, wellness strategies, innovative plan designs and other issues affecting employee health

RetirementHelp employers run a successful retirement program, with current industry data and expert commentary

Editorial Features: We cover the following sections in each issue with different features on an array of benefi ts tips and trends

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EmployEE bEnEfit advisEr in print

VoluntaryEffective strategies and fi rst-hand accounts on selling a range of worksite products

Your BusinessThe industry’s leading minds tackle challenges and provide solutions to make your business a success

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EmployEE bEnEfit advisEr in print

Movers & ShakersInsight and commentary on people, products and news

Sales CallSelling tactics and techniques to make the most of each interaction with clients and prospects

Tips on TechnologyHow to leverage the latest technology developments to benefi t your business and your clients

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We use a fully interactive platform to compliment our printed publication. The unique, rich-media opportunities available offer our advertisers multiple digital touch-points for engaging the EBA audience.

• Cover Wrap

• Blow-In

• Belly Band

• Newsletter (logo and 50/word)

• Logo on Navigation Bar

• Multimedia

• Additional links to Print Ad

AdviserEMPLOYEE BENEFITdigital

Blow-In

info-mgmt.com MAY.09 Information Management 21

TO EVERYONEYOUR CUSTOMER IS TALKING —

20 Information Management MAY.09 info-mgmt.com

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The roots of business intelligence relate to customer connection. From the early days of BI, organizations have tried to understand the attitudes and intentions of consumers so they could improve products and ser-

vices, price them appropriately and plan operations and finances accurately. From sales forecasting to customer retention, de-mand planning to trade promotion management, critical BI data revolves around the consumer. True, supply chain analytics, bud-geting and other areas are relatively independent of consumer data, but best-practice companies covet accurate sources of data about their current and potential customers.

For a long time, we have used post-sale data to discern what’s going on with the customer. ACNielsen, IRI and other data pro-viders built large businesses based on data collected at the scanner belt in the supermarket and other retail outlets. We’ve always known that, while interesting and informative, this post-sale data tells us nothing about the consumers who did not buy the product or service, nor does it tell us anything about the thought process that actually led up to the consumer’s decision.

I remember working with a consumer packaged goods customer that made two versions of their product package with two differ-ent UPC codes. Because the product was vendor stocked, they could ensure equal placement of each of the two packages on the store shelf. Later, they used scanner data to discover which package their

customers preferred. Needless to say, we all felt very sophisticated about such uses of experimentation and data at the time!

Let’s fast forward to today. A new, vital source of data about consumers has emerged, and it comes directly from consumers themselves. �is new source of data is the actual thoughts and comments of consumers, expressed in social media. By social media, also called consumer-generated media, I mean blogs and micro-blogs (like Twitter and others), videos, review boards, online forums and other social channels.

In its Q2 2008 North American Technographics Media and Marketing Online Survey, Forrester Research found that 37 per-cent of U.S. online adults are “critics” who post prod-uct reviews, comment on blogs or contribute to online forums. Twenty-one percent are “creators” who post original content in blogs or Web pages, and 69 percent are “spectators” who read blogs, forums and re-view sites.

Separately, in June 2007 eMarketer pegged the worldwide population of consumer-generated me-dia at 148 million, growing

Social media is the new channel for customer connection By Bill Baker

MultI-MedIa ad

Belly Band

New iN 2010! Along with our print issue, eBA digital is delivered 12x a year.

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2010 Editorial calEndar

BonuS LEAdS ProVIdEd For ALL ISSuES you InCLudE your AdVErTISIng In. SEE BonuS LEAdS SECTIon For dETAILS.° Expanded coverage Advertising opportunities available. Call for pricing

issuE/closing datEs Editorial HigHligHts bonus distribution markEting support

JanuaryAd Close: 12/11 Materials Due: 12/18

z Employee Benefit Adviser Broker Survey z Consumer-driven health market review and 2010 previewz Group life opportunities and outlookz Healthz Retirementz Voluntary Benefits

z Product Spotlight: Supplemental heart and stroke

z Your Businessz Movers & Shakersz Sales Call

Bonus Leads

FebruaryAd Close: 1/8Materials Due: 1/15

z Disability market intelligencez Auto/homeowner benefits trends and predictionsz Healthz Retirementz Voluntary Benefits

Minorities in Advising Supplement

z Product Spotlight: Cancerz Your Businessz Movers & Shakersz Sales Callz Tips on technology

ICMg 2009 | Western LaPoloma Resort

Tuscon, AZ, February 10-12, 2010Bonus Leads

MarchAd Close: 1/29Materials Due: 2/5

z Major medical market reviewz Trends in employee communicationsz Healthz Retirementz Voluntary Benefits

z Product Spotlight: Long-term carez Your Businessz Movers & Shakersz Sales Callz Dealmakers

ASPPA 401(k) Summit | Orlando World Center

Marriott Orlando, FL, March 14-16, 2010

Benefits new york | Roosevelt Hotel

New York, NY, March 8, 2010

Workplace Benefits renaissance

Nashville TN, March 24-25, 2010

Bonus Leads

aprilAd Close: 2/26Materials Due: 3/5

z Employee Assistance Programs round upz Financial planning service opportunities

for the traditional group adviser z Healthz Retirementz Voluntary Benefits

z Product Spotlight: College savingsz Your Businessz Movers & Shakersz Sales Call

Benefits Selling | Gaylord National Resort

Washington, DC, April 19-21, 2010 Bonus Leads

MayAd Close: 4/2Materials Due: 4/12

z Dental Benefits Scorecardz Non-Insurance Voluntary Product Opportunities for Advisersz Healthz Retirementz Voluntary Benefits

Dental Vision Supplement

z Product Spotlight: Mini-medsz Your Businessz Movers & Shakersz Sales Callz Tips on technology

Bonus Leads

JuneAd Close: 4/30Materials Due: 5/7

z Medical Tourism Market Reviewz Executive Benefits: Selling the C-suite z Healthz Retirementz Voluntary Benefits

z Product Spotlight: Disabilityz Your Businessz Movers & Shakersz Sales Callz Dealmakers

nAHu | Hyatt Regency

Chicago, IL, June 27-30, 2010Bonus Leads

Advertising opportunities available. Call for pricing

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2010 Editorial calEndarissuE/closing datEs Editorial HigHligHts bonus distribution markEting support

JulyAd Close: 6/4Materials Due: 6/11

z Vision care market analysis z Healthz Retirementz Voluntary Benefits

z Product Spotlight: Permanent lifez Your Businessz Movers & Shakersz Sales Call

Workplace Benefits Mania | Paris Hotel

Las Vegas, NJ, July 27-28, 2010Bonus Leads

Score 6 Ad Impact Study

augustAd Close: 7/1Materials Due: 7/9

z Women in Advising-sponsorship availablez LTC market wrap-up z Healthz Retirementz Voluntary Benefits

Voluntary Benefits Supplement

z Product Spotlight: Critical Illnessz Your Businessz Movers & Shakersz Sales Callz Tips on technology

Bonus Leads

septeMberAd Close: 7/30Materials Due: 8/6

z Wellness program perspectivesz Healthz Retirementz Voluntary Benefits

Employee Benefit Adviser of the year

z Product Spotlight: ID Theftz Your Businessz Movers & Shakersz Sales Callz Dealmakers

EBA Summit | Boca Raton Resort

Boca Raton, FL, September 26-28, 2010Bonus Leads

OctOberAd Close: 9/3Materials Due: 9/13

z 401(k) market review and analysisz Pharmacy benefit managementz Healthz Retirementz Voluntary Benefits

z Product Spotlight: Auto/Homez Your Businessz Movers & Shakersz Sales Call

Bonus Leads

nOVeMberAd Close: 10/1Materials Due: 10/8

z Supplemental medical (limited medical, mini-med, etc.) market review

z International benefits opportunities outlookz Healthz Retirementz Voluntary Benefits

z Product Spotlight: Pet Insurancez Your Businessz Movers & Shakersz Sales Call z Tips on technology

Bonus Leads

DeceMberAd Close: 10/29Materials Due: 11/5

z Broker Fitness Challenge 2010z Critical illness market analysisz Healthz Retirementz Voluntary Benefits

z Product Spotlight: Limited hospital/health indemnity

z Your Businessz Movers & Shakersz Sales Callz Dealmakers

Bonus Leads

Advertising opportunities available. Call for pricing

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bonus lEads

We ask the readers of Employee Benefit Adviser what product or service categories they are looking to add to their advising portfolios within the next 6–12 months. When a reader expresses interest in your product or service category, we provide you by e-mail their contact information.

Bonus Leads Summary: January – DECEMBER 2009 (projected)

product catEgory total # lEads avEragE # lEads / montH Auto / Home Insurance 108 12

Benefits Communications 331 28

Consumer Driven Health Plans 420 35

Critical Illness 264 22

Employee Assistance Programs 267 22

Group Accidental Death 374 31

Group Dental 542 45

Group Disability 532 44

Group Health Insurance 649 54

Group Life Insurance 597 50

Group Long Term Care 457 38

Group Supplemental Health 295 25

product catEgory total # lEads avEragE # lEads / montH Group Vision 480 40

HSA 370 41

Identity Theft Protection 122 10

Individual Life 516 43

Limited Medical Plans 256 21

Pharmacy Benefit Management 256 21

Retiree Group Supplemental Health 200 17

Retirement Plans 580 48

Third Party Admin Services 352 29

Voluntary Benefits 488 41

Voluntary Permanent Life Insurance 319 27

Wellness 360 30

Total leads generated 9135 775

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EmployEEbEnEfitadvisEr.com 24/7

Featuring the timely relevant content

and quality editorial environment you

need to build impact and frequency

• Offers a powerful collection of exclusive news and information

• Highly interactive tools, a benefits-focused education center, a daily blog, podcasts and an RSS feed

• Various advertising and sponsorship opportunities to help you get your message directly to your clients

69% of Employee Benefit Adviser’s subscribers

say they regularly use Web sites to get online

business information services or resources*

*2008 Lodestar Survey

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run-of-sitE advErtising

Marquee Ad

Leader Board Top

Skys

crap

er

Home PageDisplay

Home PageDisplay

Home PageDisplay

Featured Video

Leader Board Bottom

ad Position locations

Leader Board 728x90 (23k)

HOME PAGE

RUN OF SITE

display Ad300x250 (25k)

HOME PAGE

RUN OF SITE

Marquee Ad 234x60 (15k) + 25 words including hyperlink or 46x60 (20k) no text, includes hyperlink no FlaSH

HOME PAGE

ROS PAGES

Skyscraper 120x600 (25k)

HOME PAGE

RUN OF SITE

Featured Video Max File size: 10MB

HOME PAGE

Message Center Headline, text, logo (88x31) or 180x250 ad

HOME PAGE

RUN OF SITE

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E-nEwslEttErs

Sign on as a sponsor of our popular, award-winning newsletter, featuring original reporting by Employee Benefit Adviser staffers on important benefits topics and trends.

reaching an average of 37,000 readers each Wednesday

235w x 60h w/ 25 words of text or 468w x 60h, all pixels, no text

120w x 60h w/ 25 words of text or 120w x 240h, all pixels, no text

Premium Sponsorship - 2 positions available

Primary Sponsorship - 3 positions available

Premium- position 1

Primary

Premium- position 2

Primary

Primary

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E-advErtorials

Success Stories include an interview with you and your client. These typically focus on your unique selling advantages

Industry Currents focus on trends and feature your views and products

Product Close-Ups involve a Q&A dialog between you and the editor about a specific product or service

• E-advertorials contain up to 750 words and include your logo and banner ad with link to your Web site

• They come with a bonus of 500 reprints

• 12-month posting on EmployeeBenefitAdviser.com

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wEb sEminars

Sponsorship Benefits:• Communication with a captive, targeted audience of potential

prospects – one-hour of mind share with no interruptions• Access to EBA subscriber base – tens of thousands of influential

brokers and consultants• Access to detailed pre- and post-event registrant

(prospect) information• Heightened perception of sponsor as an industry thought leader

Marketing your event includes:• Web site and registration pages• Display/Web/E-Newsletter advertising• Dedicated email campaigns• Archival of your event• Post-event archive emails

285 Average number of attendees at each EBA Web seminar

DROPPING DENTAL BENEFITS It Could Cost Your Clients

More Than They Know

WEB SEMINAR

DATE: MAY 14, 2009 | TIME: 12PM ET/9AM PT

IN THIS ECONOMY, MOST COMPANIES ARE LOOKING FOR WAYS TO CUT COSTS. Many might make the assumption that dropping certain benefi ts is the best way to reduce their overhead.

Dental benefi ts, however, remain one of the most valued and important benefi ts an employer can offer. Please join us for a one-hour web seminar covering a variety of proof points you can use to sell the category of dental benefi ts, including:

Conveying the importance employees place on dental benefi ts

Saving money on heath care costs through preventive dental care

Demonstrating the good value of dental benefi ts

Helping to lower employee absentee rates

Comparing prevention versus treatment costs

Bringing costs down through revised plan design

FEATURED SPEAKERS:

Tom Dolatowski, Vice President, Business DevelopmentDelta Dental Plans Association

Hosted by Sponsored by

AdviserEMPLOYEE BENEFIT

REGISTER TODAY! WWW.BENEFITNEWS.COM/DELTADENTAL

10490_EBA_DeltaDental_WS Print ad.F.indd 1 3/27/09 10:10:15 AM

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additional opportunitiEs

Podcasts• A “welcome message” along with 5 links to your website• A 20 second pre-roll commercial• Logo and acknowledgement of sponsor on all podcast

marketing materials

White Paper Sponsorship• A full page, 4-color ad placed in the EBA issue of choice• Posting on the BenefitNews.com research library• Inclusion in a bi-weekly email campaign highlighting

your white paper

Online Surveys• Get competitive analysis, position a new product

or collect market data• Delivered to an elite industry audience• Response is strong and immediate

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additional opportunitiEs

Custom Events• Greater resources available at lower costs• Experienced team to manage event logistics and operation• Widespread marketing effort to maximize attendance• Opportunity to interact with customers and gain insight

into business needs

Custom Publishing• Custom printed pieces have staying power• Position your company as an industry thought-leader• Distribute at key conferences and events

Brochure Insert• Company brochure or educational insert• Tipped into the EBA issue of your choice• Distributed to full circulation of 45,000+

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dElivEring your targEtEd audiEncE50,000+ brokers, consultants, agents and advisers!

Employee Benefit Adviser ContactsJames Mclaughlin, Ad Director/Eastern Region | 770-935-0241 | james.mclaughlin@sourcemedia.com

Kurt Kriebel, Central Region | 770-935-0359 | kurt.kriebel@sourcemedia.com

Lydia Fiorina, Western Region | 415-721-0644 | lfiorina@jjhs.net

BrAnd BuILdIng • Print advertising• Digital advertising• E-newsletters• E-advertorials• List rentals• Conference dailies• Reprint services• Custom publishing

June 2009 • employeebenefi tadviser.com

These Massachusetts advisers say state reform wasn’t so bad, but national efforts

promise to be more painful.

DiminishedReturns

EmployeeBenefitAdviser

The Adviser’s Resource Guide2009

Vol. 6, N

o. 13

2009The Adviser’s Resource Guide

EBA ARG09_COVER.qxd 12/1/08 4:31 PM Page 1

May 2009 • employeebenefi tadviser.com

REASENTHE AGE OF

ROD REASEN is establishing himself as a prototype for the next generation of benefi t advisers — challenging conventions and questioning traditions at every turn.

ARE YOUR DENTAL PLANS OUT OF DATE?

INSIDERS SAY, THIS TIME, HEALTH

REFORM HAS A DIFFERENT VIBE

THougHT LEAdErSHIP • Ad Impact (Score 6)

studies• Custom research• Online surveys

LEAd gEnErATIon • Web seminars• Adviser’s Resource

Guide• Podcasts• White paper sponsorship• Digital collateral

rELATIonSHIP BuILdIng • Print Conferences• Custom events• Dedicated Dialogues• Custom seminars

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