Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy Digital Summit 2014
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Transcript of Wearables and Technology: A Mobile Panel Moderated by Deven Nongbri - Energy Digital Summit 2014
Wearables and Technology
@EDS_Houston
Moderated by Deven Nongbri,
VP, Digital, Edelman
Houston, TX
@dnongbri
#EDSHouston
@EDS_Houston
Aligning the Right Mobile Technology to Reach Your
Mobile Vision
@Captavi
Mobile approaches
CMS Plug-ins
@Captavi
Mobile approaches
1
2
Reduce waste
Whether it’s time, money, resources or simply duplicated effort, one of the drivers of enterprise software initiatives is waste reduction.
Increase return on investment
Employee time and investment in the software are both areas that enterprise software is intended to increase the ROI.
Productivity gains
Through reduced dependency on manual or outdated processes, duplicated efforts companies seek productivity gains.
3
For most enterprises the goals for mobile software fall in to 1 or more of these broad categories. The questions is how well do these goals map to the reality of the people using your software?
Responsive Design
@Captavi
Mobile approaches
Auto-Detect Mobile Apps
@Captavi
Mobile approaches
1
2
Reduce waste
Whether it’s time, money, resources or simply duplicated effort, one of the drivers of enterprise software initiatives is waste reduction.
Increase return on investment
Employee time and investment in the software are both areas that enterprise software is intended to increase the ROI.
Productivity gains
Through reduced dependency on manual or outdated processes, duplicated efforts companies seek productivity gains.
3
For most enterprises the goals for mobile software fall in to 1 or more of these broad categories. The questions is how well do these goals map to the reality of the people using your software?
Native Mobile Apps
@Captavi
Energy demographic and usage info
Millenials Gen X’ers Baby Boomers
Source: Emerging Workforce Trends in the U.S. Energy and Mining Industries: A Call to AcDon. NaDonal Academy of Sciences. 2013. Figure 2.5. The larger turnover of reDring industry personnel to a younger workforce is under way. The graph displays the percentage of petrotechnical professionals by age category on a global basis. Sub-‐source: Rousset et al. (2011, Fig. 1)
@Captavi
Factors that impact mobile approach
End user generational behavior
@Captavi
Factors that impact mobile approach
End user generational behavior
@Captavi
Factors that impact mobile approach
2Energy industry
• “Don’t make me think” • “Can someone else do this for me?” • “I gotta get me one of those” • Late adopter segment • Generational gap • Joint-venture and subcontractor element can complicate adoption • Workflow, workflow, workflow – don’t break the workflow
@Captavi
Strategy first, technology second
CMS Mobile Plug-‐in
Responsive Design
Auto-‐Detect Mobile Web App
Na:ve Mobile App
Cost $ $$ $$ $$$
Repurpose Web Content ✔ ✔ ✔ ✔
Custom Mobile Graphics ✔ ✔
Requires Internet ✔ ✔ ✔ DL & Sync
Toggle Mobile/Full Site ✔ ✔
Auto Omnichannel ✔ ✔
App Format ✔ ✔
Mobile LocaDon-‐Aware ✔ ✔
Access Phone/Camera ✔ ✔
Client/Server App Sync ✔
Complex Algorithms ✔
App Download Required ✔
Download MoneDzaDon ✔
@Captavi
Picking your mobile features has to be
based on identified value in the field, not
the office.
@Themoleskin
Identify the goals you are trying to reach
1
2
Reduce waste
Whether it’s time, money, resources or simply duplicated effort, one of the drivers of enterprise software initiatives is waste reduction.
Increase return on investment
Employee time and investment in the software are both areas that enterprise software is intended to increase the ROI.
Productivity gains
Through reduced dependency on manual or outdated processes, duplicated efforts companies seek productivity gains.
3
For most enterprises the goals for mobile software fall in to 1 or more of these broad categories. The questions is how well do these goals map to the reality of the people using your software?
@Themoleskin
Align your goals with user reality
1
2
Your adoption will drop if it’s hard to use If the goal of the implementation is to increase employee efficiency, the software should seek to remove as many of the roadblocks between the employee and “getting the job done”.
Largely because they will find work alternatives
If they can’t get it done with the software employees may revert to legacy methods or worse create undocumented work arounds.
@Themoleskin
Align mobile strategy to audience strategy
IT’S PORTABLE
Software on a portable device such as a
smartphone, tablet, eReader, or any other device that users can
easily take with them and use in any context.
IT’S CONTEXT DRIVEN IT’S NEEDS ORIENTED
mobility
intimacy
immediacy
location
device
useful
usable
desirable
+ +
Mobile users can find themselves in just about any imaginable location and situation. Their mobile should help them with both expected and unexpected situations and can be critical to their job.
@Themoleskin
Align to a strategic “proto-persona”
MOBILE
FIRST
TECHNOLOGY
DEVOTEE
SOCIAL
ANIMAL
MOBILE
LIFESTYLE
“Mobile is my primary
access point”
“I crave the latest technology
and apps”
“I love social interaction & connection”
“I use mobile to solve
problems”
Skeleton users to guide the selection of core functionality
@Themoleskin
Find a ideal lightweight set of features
Audience needs probably won’t be a simple list of features. It can be determined by examining how often it will be used, the level of urgency and the type of work being done.
@Themoleskin
Align functionality to audience strategy
INFREQUENT USE
REPETITIVE USE
USED FOR UTILITY
USED FOR ENTERTAINMENT
URGENT TASK
NON-CRITICAL TASK
How often will it be used?
What will it be used for?
How important is task completion?
Mobile tasks are not created equally. Make sure to align the audience needs to a contextual feature that solves that need.
@Themoleskin
WEARABLE GESTALT
Joel Tarver
Senior Manager Digital Marketing
Baker Hughes
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BHI Company Confidential - Not for Distribution
© 2013 Baker Hughes Incorporated. All Rights Reserved.
Patent Pending. Copyright 2014 Baker Hughes All rights reserved.
BHI Company Confidential - Not for Distribution
Patent Pending. Copyright 2014 Baker Hughes All rights reserved.
BHI Company Confidential - Not for Distribution
Patent Pending. Copyright 2014 Baker Hughes All rights reserved.
29
BHI Company Confidential - Not for Distribution
© 2013 Baker Hughes Incorporated. All Rights Reserved.
Patent Pending. Copyright 2014 Baker Hughes All rights reserved.
30
What’s Next in Tech
In The Lab Today,
In The Workplace Tomorrow
@JustonWestern
Meaningful Body-Worn Sensors & Displays Collecting & Presenting Data About You & Your Environment
Device Proliferation Accelerates
Harvesting more data in more ways,
then making sense of that data for
relevant presentation in the moment.
Oxygen, Blood Sugar, Heart Rate
Glasses, Watches, Clothing
Device Contextual Continuity
@JustonWestern
Mind-Fooling Virtual Simulations Creating Field-Like Experiences For Immersive Training or Risk Avoidance
A Virtual-First Workforce
Moving from physical, to digital, to
virtual as a primary means for training,
socializing & even doing the job.
Inexpensive, High Quality Hardware
Motion Paired with Simulation
Hacking Sense of Self
@JustonWestern
Smartphone Stays Center Of Your Universe Acts As Hub To Your Orbiting Network Of Apps & Bluetooth Devices
The World From & To Your Pocket
The remote control for your life also
becomes the epicenter of your passive
data collection activities.
Shrinking MEMS multiply
More Devices Graduate to “Smart”
From Body, To Phone, To
Cloud, To Sky
@JustonWestern
“We always overestimate the
change that will occur in the
next two years, and
underestimate the change that
will occur in the next ten. Don’t
let yourself be lulled into
inaction.”
- Bill Gates
@JustonWestern
Questions
Tweet questions to @dnongbri with #EDSHouston
#EDSHouston
@EDS_Houston
@EDS_Houston