Wearable Technology Components Market Study

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BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-depth market intelligence reports focusing on the market estimations, technology analysis, emerging high-growth applications, deeply segmented granular country-level market data and other important market parameters useful in the strategic decision making for senior management. BIS Research provides multi-client reports, company profiles, databases, and custom research services. Copyright © 2014 BIS Research All Rights Reserved. This document contains highly confidential information and is the sole property of BIS Research. Disclosing, copying, circulating, quoting or otherwise reproducing any or all contents of this document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people or organization concerned. It may not be accessed by, or offered whether for sale or otherwise to any third party. WEARABLE ELECTRONICS/TECHNOLOGY COMPONENTS (Memory, Battery, Display, Connectivity, Sensors & Others) MARKET A Global Analysis, Forecast & Insights 2014-2024
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Transcript of Wearable Technology Components Market Study

  • BIS Research is a leading market intelligence and technology research company. BIS Research

    publishes in-depth market intelligence reports focusing on the market estimations, technology

    analysis, emerging high-growth applications, deeply segmented granular country-level market

    data and other important market parameters useful in the strategic decision making for senior

    management. BIS Research provides multi-client reports, company profiles, databases, and

    custom research services.

    Copyright 2014 BIS Research

    All Rights Reserved. This document contains highly confidential information and is the sole

    property of BIS Research. Disclosing, copying, circulating, quoting or otherwise reproducing

    any or all contents of this document is strictly prohibited. Access to this information is provided

    exclusively for the benefit of the people or organization concerned. It may not be accessed by,

    or offered whether for sale or otherwise to any third party.

    WEARABLE ELECTRONICS/TECHNOLOGY COMPONENTS (Memory, Battery, Display,

    Connectivity, Sensors & Others) MARKET STUDY A Global Analysis, Forecast & Insights 2014-2024

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    Wearable Technology Components Market Study

    A Global Analysis, Forecast & Insights 2014-2024

    1 REPORT SCOPE

    1.1 REPORT ASSUMPTIONS

    The primary intention of this report is to provide a comprehensive analysis of the component

    market for wearables. In this regard, we have calculated the maximum and minimum bill of

    materials (BOM) for smartwatches, wrist-wear, smartglasses, HMD/HUDs, and smart textiles.

    To arrive at these results, a teardown of the products was done, identifying the electronic

    components, and the maximum and minimum cost of individual components were calculated.

    Since there is a lot of ambiguity in the component price, therefore based on our resources, we

    have considered the maximum and minimum price for a fixed amount of units. For example

    the cost of XX unit of processor is $XX and the same processors costs around $XX for a XX

    units (1 ku). The following table lists all such assumptions made while estimating the wearable

    electronics component market size for the forecast period.

    TABLE 1

    ASSUMPTIONS FOR MARKET ESTIMATION

    Product type Component Description

    Smartwatches

    Control components

    The control components comprises of microcontrollers

    and application processors. The maximum and

    minimum cost for the components is for XX units (1

    ku).

    Memory

    The memory section comprises of both volatile and

    non-volatile memory components. The maximum and

    minimum cost for individual memory type is for XX

    units (1 ku).

    Battery The maximum cost of battery in smartwatches is for 1

    unit and the minimum cost is for XX units (1ku).

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    Product type Component Description

    Sensors

    The sensors segment comprises of accelerometer,

    gyroscopes, and ambient light sensor. The minimum

    cost is for XX units (1 ku) and the maximum cost is for

    750 units.

    Connectivity

    The maximum cost for a Bluetooth module (4.0) is

    considered for 1 unit and the minimum cost is

    considered for 1000 units (1 ku).

    Display

    The cost is of the display driver used in smartwatches,

    and the maximum and minimum cost both are for 1000

    units (1 ku).

    Others

    The others segment comprised of USB transceiver chip,

    AFE, Stereo Audio CODEC. The maximum and

    minimum costs are for 1000 units (1 ku).

    Wrist wear

    Control components

    The control components are inclusive of application

    processors and MCUs. The maximum cost is for 1

    million units and the minimum cost is for 1000 units (1

    ku)

    Memory Both the maximum and minimum cost are for 1000

    units (1 ku)

    Battery

    The maximum cost for battery used in a wrist wear is

    for 1 million units and the minimum cost is for a 1000

    units (1 ku).

    Connectivity

    For maximum cost we have considered a Bluetooth

    controller IC, the cost of which is for 1 million units.

    The minimum cost for the same IC from a different

    company is for XX units (1 ku).

    Sensor

    The maximum cost of sensor/s used in a wrist wear is

    for 1 million units and the minimum cost is for XX units

    (1 ku).

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    Product type Component Description

    others

    The others segment of components in a wrist wear

    includes battery charger, voltage regulator, AFE, and

    ASIC. The maximum cost of these components is

    considered for 1 million units and the minimum cost is

    for XX units (1 ku).

    Smartglasses

    Control components The maximum and minimum cost of control

    components in smartglasses are both for 1 unit.

    Memory

    The memory segment is inclusive of both volatile and

    non-volatile memory components. The maximum and

    minimum cost is for 1 unit.

    Sensor

    Motion detecting sensor (maximum cost for XX units)/

    Proximity+light sensors (maximum cost for 1 unit)

    Motion detecting sensor (minimum cost for XX units)/

    Proximity+light sensors (minimum cost for XX units

    (1ku))

    Battery

    The maximum component cost for battery in

    smartglasses is for 1 unit and the minimum cost is for

    XX units (1ku)

    Connectivity

    The connectivity in smartglasses is inclusive of

    Bluetooth and Wi-Fi. The maximum and minimum cost

    for this component type is for 1 unit.

    Display

    The display cost is inclusive of an optical system with

    beam splitter. The maximum and minimum cost is for 1

    such unit of display in smartglasses.

    Camera Module The maximum and minimum cost of the camera

    module in smartglasses is for 1 unit.

    Others

    The others segment of components in smartglasses

    consists of microphone, bone conduction transducer,

    power management IC, oscillators etc. The maximum

    and minimum cost of these components is for 1 unit

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    Product type Component Description

    each.

    HMD/HUD

    Control components

    Application Processor- The maximum and minimum

    cost is for 1 unit each.

    MCU- The maximum and minimum cost are for XX units

    (1 ku)

    Sensors

    Accelerometer-The maximum and minimum costs are

    both for XX units (1ku).

    Gyroscope+Acceerometer The maximum and minimum

    cost are both for XX units.

    Proximity+light sensor-The maximum and minimum

    cost are both for 1 unit.

    Magnetometer/ digital compass-high and low cost both

    for XX units (1 ku).

    Memory

    The memory segment is inclusive of both volatile and

    non-volatile memory components. The maximum and

    minimum cost, both are for XX units (1ku).

    Connectivity

    (Bluetooth+Wi-Fi)

    The connectivity segment of components comprises of

    modules containing both Bluetooth and Wi-Fi. The

    maximum and minimum costs both are for 1 unit.

    Battery The maximum and minimum component price for

    battery in HMD and HUD are for XX units (1ku).

    Smart textiles

    Control components The component cost is for XX units (1 ku).

    Sensors

    Accelerometer cost for XX units (1ku).

    Textile pressure sensor (textile element having a size

    80x85mm and one sensor zone 40x40 mm).

    Body Sensors for 1000m.

    Strain gauge sensor for 1000m.

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    Product type Component Description

    Connectivity (Wi-Fi) Cost for 1000 units (1 ku).

    Connectivity

    (Bluetooth 4.0) Cost for 1000 units (1 ku).

    Battery Cost for greater than 100 units.

    Source: BIS Research

    All the costs in the above table are in $. The maximum and minimum costs of individual

    components have been used to calculate the maximum and minimum bill of materials (BOM)

    possible for different product types.

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    2 INTERVIEW WITH INDUSTRY EXPERTS

    2.1 VANCIVE MEDICAL TECHNOLOGIES/AVERY DENISON

    2.1.1 INTERVIEWEE: DEEPAK PRAKASH, MARKETING AND NEW PRODUCTS LEADER

    Could you provide a brief overview of your company?

    Deepak: Vancive Medical Technologies is one of the business divisions of Avery Dennison

    Corporation, which is a Fortune 400 company. We are a leading provider of materials and

    manufacturing services, and are developing short term wearable sensing products for various

    applications.

    What products are you offering for the wearable market?

    Deepak: We are developing a category of products under our Metria Informed Health brand.

    We have recently announced the launch of our first product for consumer lifestyle applications

    called the Metria IH1 Lifestyle Assessment System. It is a disposable product that is adhered to

    the body and uses activity tracking to collect and report lifestyle information of the user.

    What use cases does the product presents?

    Deepak: We provide these products to health and wellness providers (fitness clubs, corporate

    wellness programs, weight loss centers, etc). While use models vary, Metria IH1 is typically

    integrated into the services these providers provide.

    How fierce is the competition for your product in the wearable market?

    Deepak: Ours is a very unique form factor, but competition is very fast emerging when you

    look at how others are approaching the market. Wearables for healthcare applications primarily

    face two types of competition, direct and alternative.

    Direct competition means that there are a large number of companies developing similar

    products, for example Vital connect Inc, Zephyr (now part of Covidien).

    Now, there are other wearables such as wrist bands which also claim to provide similar

    functionalities. This is the alternative competition to a product like ours. Acceptance of such

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    products for health related outcomes will depend on the accuracy of the data they provide. We

    are proud to stand behind the claims of accuracy on our product.

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    3 EXECUTIVE SUMMARY

    FIGURE 1

    A SNAPSHOT OF THE GLOBAL WEARABLE ELECTRONICS COMPONENT

    MARKET VALUE

    ($XX Million)

    2013

    ($XX Million)

    2013

    ($XX Million)

    2013

    ($XX Billion) 2024

    Global Wearable Electronics Component

    Market Value

    ($XX illion) 2024

    Global Hand Worn Product Electronic Components Market

    Value

    ($XX Billion) 2024

    Global Head Worn Product Electronic Components Market

    Value

    ($XX Billion) 2024

    Global Body Worn Product Electronic Components Market Value

    ($XX Million)

    2013

    Source: BIS Research

    The Global Wearable Electronics Components Market is poised to grow over $XX billion by the

    end of 2024. The market will be dominated by head-worn products (smartglasses and

    HMD/HUDs), accounting for a market share of $XX billion by 2024.

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    FIGURE 2

    COMPARING THE WEARABLE ELECTRONIC COMPONENTS MARKET

    VALUE FOR 2013 & 2024

    XX%

    XX%

    XX%

    XX%

    XX%XX%

    XX%

    XX%

    2013

    XX%

    XX%

    XX%

    XX%

    XX%

    XX%

    XX%

    XX%

    2024 Control Components

    Memory

    Battery

    Sensor

    Connectivity

    Display

    Camera

    Others

    Source: BIS Research

    The above image is a comparison between the individual market value of the key electronic

    components in a wearable device. The component market value for wearables in 2013

    accounted for over $XX million, and by the end of 2024, the market is expected to grow over

    $XX billion, with sensors continuing its dominance through 2014 to 2024.

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    4 MARKET CHALLENGES

    4.1 INTRODUCTION

    Wearable technology, in spite of the popularity it has gained, is still behind on the design and

    power consumption front. Moreover, being a new technology, the product developers face a

    shortage of dedicated components for wearables. Most of the existing products have

    processors and controllers which were originally manufactured for smartphones. Using such

    processors/controllers in the always on mode ends up heating up the device, making the user

    uncomfortable.

    The following segment covers the major challenges plaguing the wearable electronic

    components market. These restraints are conflicting requirements of power and performance

    in components, design and form factor issues leading to aesthetic compromises, lack of

    dedicated components for wearables, inaccurate data from sensors, scarcity of flexible

    components, and thermal design challenges.

    4.2 CONFLICTING REQUIREMENTS OF POWER &

    PERFORMANCE IN COMPONENTS

    Wearable technology has struck the world with compelling features and presents immense

    opportunities for industries from a host of verticals. The wearable market is not just restricted

    to end product manufacturers, but semiconductor, software, and other component and service

    providers are also becoming integral parts of the value chain.

    A few years back, smartphones, tablets, and other portable computing devices were just

    technological prospects. Today almost one-seventh of the worlds population has a smartphone

    or a tablet. With this massive proliferation of portable computing devices the consumer

    expectation and demands for these devices have risen largely towards the device performance

    and low power consumption. If users will have to frequently recharge their product, it would

    interfere with its role as a continuously worn monitor.

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    5 WEARABLE ELECTRONICS COMPONENT MARKET

    5.1 INTRODUCTION

    FIGURE 3

    WEARABLES ELECTRONIC COMPONENTS

    Wearable Products

    Electronic Components

    Control Component

    Memory

    Battery

    Sensing Components

    Connectivity

    Display & Optoelectronic

    Components

    Others

    Microcontrollers Appliation Processors

    Li-ION Li-Polymer Thin Film Batteries

    Volatile Memory Non Volatile Memory

    Sensors Actuators Transducers

    Blutooth Wi-Fi NFC

    Source: BIS Research

    The electronic components in wearables are segmented as processors, microcontrollers,

    memory, battery, sensor, connectivity, display and others. The other components segment

    include voltage regulators, camera modules, microphones, oscillators, ASIC, and AFE.

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    5.2 MEMORY

    From fitness tracking to health care wearable devices, presence of on-board memory is

    indispensable. Wearable devices require memory for storing calibration data, test results,

    personal data, and data logging. The memory requirement in a wearable device is derived

    from the read/write operations and other internal tasks. For this purpose the device contains a

    specific amount of RAM (volatile). Apart from this, the storage takes place in a flash based

    memory or ROM (non-volatile).

    This segment discusses the two important categories of memory, i.e. volatile and non-volatile

    memory.

    5.2.1 MARKET STATISTICS

    TABLE 2

    GLOBAL WEARABLES MEMORY COMPONENT MARKET VALUE

    ($MILLION), 2014-2024

    Product 2013 2014 2016 2018 2020 2022 2024 CAGR

    Smartwatch XX XX XX XX XX XX XX XX%

    Wrist wear XX XX XX XX XX XX XX XX%

    Smartglasses XX XX XX XX XX XX XX XX%

    HMD/HUD XX XX XX XX XX XX XX XX%

    Total XX XX XX XX XX XX XX XX%

    Source: BIS Research

    The above market data table is a culmination of both volatile and no volatile memories used in

    the wearable products-smartwatches, smartglasses, wrist wear, and HMD/HUD. The total

    market value for memory in wearables in 2013 accounted for $XX million, however, the global

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    market value is expected to grow over $XX billion by 2024, at an estimated CAGR of XX%

    from 2014 to 2024.

    5.3 SENSING COMPONENTS

    5.3.1 SENSORS

    5.3.1.1 Market Stat ist ics

    TABLE 3

    GLOBAL WEARABLES SENSORS MARKET VALUE ($MILLION),

    2014-2024

    Product 2013 2014 2016 2018 2020 2022 2024 CAGR

    Smartwatch XX XX XX XX XX XX XX XX%

    Wrist wear XX XX XX XX XX XX XX XX%

    Smartglasses XX XX XX XX XX XX XX XX%

    HMD/HUD XX XX XX XX XX XX XX XX%

    Smart textiles XX XX XX XX XX XX XX XX%

    Total XX XX XX XX XX XX XX XX%

    Source: BIS Research

    Sensors and wearables go hand in hand. Sensors are the second largest contributor to the

    global wearable electronic component market value. The market for sensors will grow over $XX

    billion by 2024, at an estimated CAGR of XX% from 2014 to 2024.

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    6 WEARABLE PRODUCT ELECTRONIC COMPONENTS

    MARKET

    6.1 SMARTWATCH KEY ELECTRONIC COMPONENTS

    6.1.1 MARKET STATISTICS

    FIGURE 4

    TOTAL SMARTWATCH ELECTRONIC COMPONENTS MARKET VALUE

    ($MILLION) AND AVERAGE BOM FOR SMARTWATCH ($), 2014-2024

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    XX

    2013 2014 2016 2018 2020 2022 2024

    ($)

    ($M

    illi

    on

    )

    Total Market Value BOM Smartwatch

    Source: BIS Research

    It was not until 2013 that the hype around wearables started building up. The market is

    fragmented on the basis of the price of different model of smartwatches and is segmented as

    high-end ($XX+), mid-end ($XX-$XX), and low-end (

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    6.1.2 CONNECTIVITY

    Internet-enabled devices such as smartphones, tablets and others are connected to the

    smartwatches to extract meaningful information from them. Therefore, it is imperative that

    these devices have in-built networking technologies. The networking technologies like

    Bluetooth, NFC, Wi-Fi and others are incorporated in these devices through a set of microchips.

    A brief description of these technologies is given below:

    TABLE 4

    PROTOCOLS USED FOR CONNECTIVITY IN SMARTWATCHES

    Communication Protocol Description

    Bluetooth (Classic)

    Normally associated with wireless headsets for mobile phones,

    Bluetooth offers a data rate of 3Mbps, at a range of up to XXm in

    ideal conditions.

    For example, Sony Smartwatch uses Bluetooth 3.0

    Bluetooth low energy (BLE)

    Widely used in smartwatches due to low power consumption, this

    protocol has a range of about 50m and an over-the-air data rate of

    as much as 1Mbps.

    For example, Qualcomm Toq uses BLE 4.0

    Near-field communication

    (NFC)

    NFC operates at distances of less than 10cm and is capable of

    transmitting less than XX Kbps. An NFC "initiator", such as a

    smartphone or a reader, generates a radio frequency field that

    powers a passive NFC target, which then transmits data.

    For example, Samsung Galaxy Gear

    Wi-Fi

    Wi-Fi can be used in a hub and-spoke design, enabling a client on a

    Wi-Fi network to connect with any other client on the same

    network. Most Wi-Fi devices communicate on the XX GHz band

    using the 802.11b, 802.11g, or 802.11n protocols. However, a

    growing number of devices also use the 5GHz band, using the

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    Communication Protocol Description

    802.11ac protocol.

    For example, Motorola MotoAct uses 802.11 B/G/N

    LTE/3G/2G

    Most commonly used by mobile phones, the packet data

    components of these protocols are increasingly suitable for

    "standalone" implementation.

    For example the Omate TrueSmart has a speed of 7.2Mbps through

    3G

    Source: BIS Research

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    6.2 SMARTGLASSES KEY ELECTRONIC COMPONENTS

    6.2.1 MARKET STATISTICS

    TABLE 5

    GLOBAL SMARTGLASSES ELECTRONICS COMPONENT MARKET VALUE

    ($MILLION), 2014-2024

    Components 2013 2014 2016 2018 2020 2022 2024 CAGR

    Control components XX XX XX XX XX XX XX XX%

    Memory XX XX XX XX XX XX XX XX%

    Battery XX XX XX XX XX XX XX XX%

    Sensor XX XX XX XX XX XX XX XX%

    Connectivity XX XX XX XX XX XX XX XX%

    Display XX XX XX XX XX XX XX XX%

    Camera XX XX XX XX XX XX XX XX%

    Others XX XX XX XX XX XX XX XX%

    Total XX XX XX XX XX XX XX XX%

    Source: BIS Research

    There are a lot of electronic components which contribute significantly in the BOM of

    smartglasses, with processors, sensors, and display being the most prominent ones. The global

    smartglasses electronic components market value is expected to grow over $XX billion by

    2024, at an estimated CAGR of XX% from 2014 to 2024.

    Such a high CAGR is primarily because the global shipment of smartglasses in 2013 was only

    .XX million units. However, with the global market volume reaching over XX million units by

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    2024, the net revenue from smartglasses will account for over $XX billion and hence the

    electronic components price will increase proportionally.

    6.3 SMART TEXTILES KEY ELECTRONIC COMPONENTS

    In smart textiles the emphasis is placed on the seamless integration of textiles with electronic

    elements like microcontrollers, sensors, and actuators. Smart textiles are expected to find

    traction among consumers, using these products for military and safety applications.

    Healthcare is also a promising application area for smart textiles.

    FIGURE 5

    ARCHITECTURE OF A SMART TEXTILE

    Source: http://www.itu.dk/stud/projekter_e2006/take_a_break/smart_textiles.html

    The above figure is a clear representation of the architecture of a smart textile. The thin blue

    lines represent the data bus used to carry out instructions from microprocessors and

    controllers to different components and back. The little blue boxes indicate the sensors, which

    are mainly biometric sensors such as pressure, temperature, moisture sensors and others.

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    The green lines show the distribution of power in the fabric. The brown box represents a

    microprocessor used to carry out the control functions. At the very top is a microphone for

    speech/voice interfacing with the smart textile.

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    7 KEY COMPANY PROFILES

    7.1 ENOCEAN GMBH

    7.1.1 ENOCEAN GMBH SUMMARY

    Particular Specific (as of 2013)

    Website www.enocean.com

    Contact Details

    Kolpingring 18a

    D-82041 Oberhaching

    Germany

    Tel: 49-8-9673-4689

    Fax: 498-9673-4689

    Year of Establishment 2001

    Ownership Type Private

    Company Type Technology Developer

    Number of Employees 50

    Competitors Perpetuum (U.K.), Alcatel Lucent (U.S.), Melexis NV

    (Belgium), NASA (U.S.)

    Source: Enocean Website, LinkedIn, BIS Research

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    7.1.2 PRODUCT PORTFOLIO

    FIGURE 6

    PRODUCT RANGE OF ENOCEAN GMBH

    EnOcean Modules & Accessories -

    868 MHz

    EnOcean Modules & Accessories -

    315 MHz

    Transmitters, Receivers, Transceivers, En

    ergy Harvesters, Kits & Accessories

    suitable for Europe & other countries

    adopting R&TTE specif ication

    Tranmitters, Receivers, Transceivers, Ene

    rgy Harvesters, Kits & Accessories

    suitable for North America & others

    countries adopting FCC specif iction

    EnOcean Modules & Accessories -

    902 MHz

    EnOcean Modules & Accessories -

    928 MHz

    Transmitters, Transceivers & Energy

    Harvesters suitable for North America &

    others countries adopting FCC

    specif ication

    Tranmitters, Transceivers & Energy

    Harveters suitable for Japan & other

    countries adopting ARIB specif ication

    EnOcean

    Product Portfolio

    Source: Enocean Website, LinkedIn, BIS Research

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    7.1.3 KEY DEVELOPMENTS

    Date Approach Development

    January

    2014 Product Launch

    EnOcean and NXP Semiconductors revealed their latest

    development of using NFC to simplify energy harvesting in the

    smart home.

    January

    2014 Partnership

    To reduce energy consumption, costs and carbon, Eltako

    Electronics announced about their plan to develop innovative,

    intelligent solutions in alliance with Intel, BSC, and EnOcean.

    September

    2013 Expansion

    EnOcean announced the opening of its first central office in

    China in Beijing.

    March 2013 Product Launch

    The EnOcean Alliance announced the advancing of

    interoperability between EnOcean-based products from

    different OEMs by developing the EEP 2.5 version of the

    EnOcean Equipment Profiles (EEP). More than 100 product

    profiles are now available, for developing different energy

    harvesting wireless solutions for building and industrial

    automation and smart home systems.

    January

    2013 Exhibition

    The EnOcean Alliance showcased the latest innovations in

    energy harvesting wireless HVAC control at this years AHR

    Expo in Dallas, The Alliance is a consortium of companies using

    the EnOcean energy harvesting wireless standard, which is the

    basis for maintenance-free wireless automation systems

    working without batteries.

    January

    2013 Exhibition

    The EnOcean Alliance showcased the latest innovations in

    energy harvesting wireless HVAC control at this years AHR

    Expo in Dallas, The Alliance is a consortium of companies using

    the EnOcean energy harvesting wireless standard, which is the

    basis for maintenance-free wireless automation systems

    working without batteries.

    Source: EnOcean GmbH Website, BIS Research

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