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Transcript of Wearable Technology Components Market Study
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WEARABLE ELECTRONICS/TECHNOLOGY COMPONENTS (Memory, Battery, Display,
Connectivity, Sensors & Others) MARKET STUDY —A Global Analysis, Forecast & Insights 2014-2024
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Wearable Technology Components Market Study
— A Global Analysis, Forecast & Insights 2014-2024
1 REPORT SCOPE
1.1 REPORT ASSUMPTIONS
The primary intention of this report is to provide a comprehensive analysis of the component
market for wearables. In this regard, we have calculated the maximum and minimum bill of
materials (BOM) for smartwatches, wrist-wear, smartglasses, HMD/HUDs, and smart textiles.
To arrive at these results, a teardown of the products was done, identifying the electronic
components, and the maximum and minimum cost of individual components were calculated.
Since there is a lot of ambiguity in the component price, therefore based on our resources, we
have considered the maximum and minimum price for a fixed amount of units. For example
the cost of XX unit of processor is $XX and the same processors costs around $XX for a XX
units (1 ku). The following table lists all such assumptions made while estimating the wearable
electronics component market size for the forecast period.
TABLE 1
ASSUMPTIONS FOR MARKET ESTIMATION
Product type Component Description
Smartwatches
Control components
The control components comprises of microcontrollers
and application processors. The maximum and
minimum cost for the components is for XX units (1
ku).
Memory
The memory section comprises of both volatile and
non-volatile memory components. The maximum and
minimum cost for individual memory type is for XX
units (1 ku).
Battery The maximum cost of battery in smartwatches is for 1
unit and the minimum cost is for XX units (1ku).
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Product type Component Description
Sensors
The sensors segment comprises of accelerometer,
gyroscopes, and ambient light sensor. The minimum
cost is for XX units (1 ku) and the maximum cost is for
750 units.
Connectivity
The maximum cost for a Bluetooth module (4.0) is
considered for 1 unit and the minimum cost is
considered for 1000 units (1 ku).
Display
The cost is of the display driver used in smartwatches,
and the maximum and minimum cost both are for 1000
units (1 ku).
Others
The others segment comprised of USB transceiver chip,
AFE, Stereo Audio CODEC. The maximum and
minimum costs are for 1000 units (1 ku).
Wrist wear
Control components
The control components are inclusive of application
processors and MCUs. The maximum cost is for 1
million units and the minimum cost is for 1000 units (1
ku)
Memory Both the maximum and minimum cost are for 1000
units (1 ku)
Battery
The maximum cost for battery used in a wrist wear is
for 1 million units and the minimum cost is for a 1000
units (1 ku).
Connectivity
For maximum cost we have considered a Bluetooth
controller IC, the cost of which is for 1 million units.
The minimum cost for the same IC from a different
company is for XX units (1 ku).
Sensor
The maximum cost of sensor/s used in a wrist wear is
for 1 million units and the minimum cost is for XX units
(1 ku).
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Product type Component Description
others
The others segment of components in a wrist wear
includes battery charger, voltage regulator, AFE, and
ASIC. The maximum cost of these components is
considered for 1 million units and the minimum cost is
for XX units (1 ku).
Smartglasses
Control components The maximum and minimum cost of control
components in smartglasses are both for 1 unit.
Memory
The memory segment is inclusive of both volatile and
non-volatile memory components. The maximum and
minimum cost is for 1 unit.
Sensor
Motion detecting sensor (maximum cost for XX units)/
Proximity+light sensors (maximum cost for 1 unit)
Motion detecting sensor (minimum cost for XX units)/
Proximity+light sensors (minimum cost for XX units
(1ku))
Battery
The maximum component cost for battery in
smartglasses is for 1 unit and the minimum cost is for
XX units (1ku)
Connectivity
The connectivity in smartglasses is inclusive of
Bluetooth and Wi-Fi. The maximum and minimum cost
for this component type is for 1 unit.
Display
The display cost is inclusive of an optical system with
beam splitter. The maximum and minimum cost is for 1
such unit of display in smartglasses.
Camera Module The maximum and minimum cost of the camera
module in smartglasses is for 1 unit.
Others
The others segment of components in smartglasses
consists of microphone, bone conduction transducer,
power management IC, oscillators etc. The maximum
and minimum cost of these components is for 1 unit
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Product type Component Description
each.
HMD/HUD
Control components
Application Processor- The maximum and minimum
cost is for 1 unit each.
MCU- The maximum and minimum cost are for XX units
(1 ku)
Sensors
Accelerometer-The maximum and minimum costs are
both for XX units (1ku).
Gyroscope+Acceerometer The maximum and minimum
cost are both for XX units.
Proximity+light sensor-The maximum and minimum
cost are both for 1 unit.
Magnetometer/ digital compass-high and low cost both
for XX units (1 ku).
Memory
The memory segment is inclusive of both volatile and
non-volatile memory components. The maximum and
minimum cost, both are for XX units (1ku).
Connectivity
(Bluetooth+Wi-Fi)
The connectivity segment of components comprises of
modules containing both Bluetooth and Wi-Fi. The
maximum and minimum costs both are for 1 unit.
Battery The maximum and minimum component price for
battery in HMD and HUD are for XX units (1ku).
Smart textiles
Control components The component cost is for XX units (1 ku).
Sensors
Accelerometer cost for XX units (1ku).
Textile pressure sensor (textile element having a size
80x85mm and one sensor zone 40x40 mm).
Body Sensors for 1000m.
Strain gauge sensor for 1000m.
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Product type Component Description
Connectivity (Wi-Fi) Cost for 1000 units (1 ku).
Connectivity
(Bluetooth 4.0) Cost for 1000 units (1 ku).
Battery Cost for greater than 100 units.
Source: BIS Research
All the costs in the above table are in $. The maximum and minimum costs of individual
components have been used to calculate the maximum and minimum bill of materials (BOM)
possible for different product types.
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2 INTERVIEW WITH INDUSTRY EXPERTS
2.1 VANCIVE MEDICAL TECHNOLOGIES/AVERY DENISON
2.1.1 INTERVIEWEE: DEEPAK PRAKASH, MARKETING AND NEW PRODUCTS LEADER
Could you provide a brief overview of your company?
Deepak: Vancive Medical Technologies is one of the business divisions of Avery Dennison
Corporation, which is a Fortune 400 company. We are a leading provider of materials and
manufacturing services, and are developing short term wearable sensing products for various
applications.
What products are you offering for the wearable market?
Deepak: We are developing a category of products under our Metria Informed Health brand.
We have recently announced the launch of our first product for consumer lifestyle applications
called the Metria IH1 Lifestyle Assessment System. It is a disposable product that is adhered to
the body and uses activity tracking to collect and report lifestyle information of the user.
What use cases does the product presents?
Deepak: We provide these products to health and wellness providers (fitness clubs, corporate
wellness programs, weight loss centers, etc). While use models vary, Metria IH1 is typically
integrated into the services these providers provide.
How fierce is the competition for your product in the wearable market?
Deepak: Ours is a very unique form factor, but competition is very fast emerging when you
look at how others are approaching the market. Wearables for healthcare applications primarily
face two types of competition, direct and alternative.
Direct competition means that there are a large number of companies developing similar
products, for example Vital connect Inc, Zephyr (now part of Covidien).
Now, there are other wearables such as wrist bands which also claim to provide similar
functionalities. This is the alternative competition to a product like ours. Acceptance of such
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products for health related outcomes will depend on the accuracy of the data they provide. We
are proud to stand behind the claims of accuracy on our product.
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3 EXECUTIVE SUMMARY
FIGURE 1
A SNAPSHOT OF THE GLOBAL WEARABLE ELECTRONICS COMPONENT
MARKET VALUE
($XX Million)
2013
($XX Million)
2013
($XX Million)
2013
($XX Billion) 2024
Global Wearable
Electronics Component
Market Value
($XX illion) 2024
Global Hand Worn Product
Electronic Components Market
Value
($XX Billion) 2024
Global Head Worn Product
Electronic Components Market
Value
($XX Billion) 2024
Global Body Worn Product Electronic
Components Market Value
($XX Million)
2013
Source: BIS Research
The Global Wearable Electronics Components Market is poised to grow over $XX billion by the
end of 2024. The market will be dominated by head-worn products (smartglasses and
HMD/HUDs), accounting for a market share of $XX billion by 2024.
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FIGURE 2
COMPARING THE WEARABLE ELECTRONIC COMPONENTS MARKET
VALUE FOR 2013 & 2024
XX%
XX%
XX%
XX%
XX%XX%
XX%
XX%
2013
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2024 Control Components
Memory
Battery
Sensor
Connectivity
Display
Camera
Others
Source: BIS Research
The above image is a comparison between the individual market value of the key electronic
components in a wearable device. The component market value for wearables in 2013
accounted for over $XX million, and by the end of 2024, the market is expected to grow over
$XX billion, with sensors continuing its dominance through 2014 to 2024.
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4 MARKET CHALLENGES
4.1 INTRODUCTION
Wearable technology, in spite of the popularity it has gained, is still behind on the design and
power consumption front. Moreover, being a new technology, the product developers face a
shortage of dedicated components for wearables. Most of the existing products have
processors and controllers which were originally manufactured for smartphones. Using such
processors/controllers in the „always on‟ mode ends up heating up the device, making the user
uncomfortable.
The following segment covers the major challenges plaguing the wearable electronic
components market. These restraints are conflicting requirements of power and performance
in components, design and form factor issues leading to aesthetic compromises, lack of
dedicated components for wearables, inaccurate data from sensors, scarcity of flexible
components, and thermal design challenges.
4.2 CONFLICTING REQUIREMENTS OF POWER &
PERFORMANCE IN COMPONENTS
Wearable technology has struck the world with compelling features and presents immense
opportunities for industries from a host of verticals. The wearable market is not just restricted
to end product manufacturers, but semiconductor, software, and other component and service
providers are also becoming integral parts of the value chain.
A few years back, smartphones, tablets, and other portable computing devices were just
technological prospects. Today almost one-seventh of the world‟s population has a smartphone
or a tablet. With this massive proliferation of portable computing devices the consumer
expectation and demands for these devices have risen largely towards the device performance
and low power consumption. If users will have to frequently recharge their product, it would
interfere with its role as a continuously worn monitor.
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5 WEARABLE ELECTRONICS COMPONENT MARKET
5.1 INTRODUCTION
FIGURE 3
WEARABLES ELECTRONIC COMPONENTS
Wearable Products
Electronic Components
Control Component
Memory
Battery
Sensing Components
Connectivity
Display & Optoelectronic
Components
Others
Microcontrollers
Appliation Processors
Li-ION
Li-Polymer
Thin Film Batteries
Volatile Memory
Non Volatile Memory
Sensors
Actuators
Transducers
Blutooth
Wi-Fi
NFC
Source: BIS Research
The electronic components in wearables are segmented as processors, microcontrollers,
memory, battery, sensor, connectivity, display and others. The other components segment
include voltage regulators, camera modules, microphones, oscillators, ASIC, and AFE.
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5.2 MEMORY
From fitness tracking to health care wearable devices, presence of on-board memory is
indispensable. Wearable devices require memory for storing calibration data, test results,
personal data, and data logging. The memory requirement in a wearable device is derived
from the read/write operations and other internal tasks. For this purpose the device contains a
specific amount of RAM (volatile). Apart from this, the storage takes place in a flash based
memory or ROM (non-volatile).
This segment discusses the two important categories of memory, i.e. volatile and non-volatile
memory.
5.2.1 MARKET STATISTICS
TABLE 2
GLOBAL WEARABLES MEMORY COMPONENT MARKET VALUE
($MILLION), 2014-2024
Product 2013 2014 2016 2018 2020 2022 2024 CAGR
Smartwatch XX XX XX XX XX XX XX XX%
Wrist wear XX XX XX XX XX XX XX XX%
Smartglasses XX XX XX XX XX XX XX XX%
HMD/HUD XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX%
Source: BIS Research
The above market data table is a culmination of both volatile and no volatile memories used in
the wearable products-smartwatches, smartglasses, wrist wear, and HMD/HUD. The total
market value for memory in wearables in 2013 accounted for $XX million, however, the global
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market value is expected to grow over $XX billion by 2024, at an estimated CAGR of XX%
from 2014 to 2024.
5.3 SENSING COMPONENTS
5.3.1 SENSORS
5.3.1.1 Market Stat ist ics
TABLE 3
GLOBAL WEARABLES SENSORS MARKET VALUE ($MILLION),
2014-2024
Product 2013 2014 2016 2018 2020 2022 2024 CAGR
Smartwatch XX XX XX XX XX XX XX XX%
Wrist wear XX XX XX XX XX XX XX XX%
Smartglasses XX XX XX XX XX XX XX XX%
HMD/HUD XX XX XX XX XX XX XX XX%
Smart textiles XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX%
Source: BIS Research
Sensors and wearables go hand in hand. Sensors are the second largest contributor to the
global wearable electronic component market value. The market for sensors will grow over $XX
billion by 2024, at an estimated CAGR of XX% from 2014 to 2024.
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6 WEARABLE PRODUCT ELECTRONIC COMPONENTS
MARKET
6.1 SMARTWATCH KEY ELECTRONIC COMPONENTS
6.1.1 MARKET STATISTICS
FIGURE 4
TOTAL SMARTWATCH ELECTRONIC COMPONENTS MARKET VALUE
($MILLION) AND AVERAGE BOM FOR SMARTWATCH ($), 2014-2024
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2013 2014 2016 2018 2020 2022 2024
($)
($M
illi
on
)
Total Market Value BOM Smartwatch
Source: BIS Research
It was not until 2013 that the hype around wearables started building up. The market is
fragmented on the basis of the price of different model of smartwatches and is segmented as
high-end ($XX+), mid-end ($XX-$XX), and low-end (<$XX) watches. Where Samsung gear is
priced at almost $XX becoming the high-end smartwatch, the Pebble smartwatch is a medium-
end smartwatch with a price of $XX.
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6.1.2 CONNECTIVITY
Internet-enabled devices such as smartphones, tablets and others are connected to the
smartwatches to extract meaningful information from them. Therefore, it is imperative that
these devices have in-built networking technologies. The networking technologies like
Bluetooth, NFC, Wi-Fi and others are incorporated in these devices through a set of microchips.
A brief description of these technologies is given below:
TABLE 4
PROTOCOLS USED FOR CONNECTIVITY IN SMARTWATCHES
Communication Protocol Description
Bluetooth (Classic)
Normally associated with wireless headsets for mobile phones,
Bluetooth offers a data rate of 3Mbps, at a range of up to XXm in
ideal conditions.
For example, Sony Smartwatch uses Bluetooth 3.0
Bluetooth low energy (BLE)
Widely used in smartwatches due to low power consumption, this
protocol has a range of about 50m and an over-the-air data rate of
as much as 1Mbps.
For example, Qualcomm Toq uses BLE 4.0
Near-field communication
(NFC)
NFC operates at distances of less than 10cm and is capable of
transmitting less than XX Kbps. An NFC "initiator", such as a
smartphone or a reader, generates a radio frequency field that
powers a passive NFC target, which then transmits data.
For example, Samsung Galaxy Gear
Wi-Fi
Wi-Fi can be used in a hub and-spoke design, enabling a client on a
Wi-Fi network to connect with any other client on the same
network. Most Wi-Fi devices communicate on the XX GHz band
using the 802.11b, 802.11g, or 802.11n protocols. However, a
growing number of devices also use the 5GHz band, using the
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Communication Protocol Description
802.11ac protocol.
For example, Motorola MotoAct uses 802.11 B/G/N
LTE/3G/2G
Most commonly used by mobile phones, the packet data
components of these protocols are increasingly suitable for
"standalone" implementation.
For example the Omate TrueSmart has a speed of 7.2Mbps through
3G
Source: BIS Research
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6.2 SMARTGLASSES KEY ELECTRONIC COMPONENTS
6.2.1 MARKET STATISTICS
TABLE 5
GLOBAL SMARTGLASSES ELECTRONICS COMPONENT MARKET VALUE
($MILLION), 2014-2024
Components 2013 2014 2016 2018 2020 2022 2024 CAGR
Control components XX XX XX XX XX XX XX XX%
Memory XX XX XX XX XX XX XX XX%
Battery XX XX XX XX XX XX XX XX%
Sensor XX XX XX XX XX XX XX XX%
Connectivity XX XX XX XX XX XX XX XX%
Display XX XX XX XX XX XX XX XX%
Camera XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX%
Source: BIS Research
There are a lot of electronic components which contribute significantly in the BOM of
smartglasses, with processors, sensors, and display being the most prominent ones. The global
smartglasses electronic components market value is expected to grow over $XX billion by
2024, at an estimated CAGR of XX% from 2014 to 2024.
Such a high CAGR is primarily because the global shipment of smartglasses in 2013 was only
.XX million units. However, with the global market volume reaching over XX million units by
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2024, the net revenue from smartglasses will account for over $XX billion and hence the
electronic components price will increase proportionally.
6.3 SMART TEXTILES KEY ELECTRONIC COMPONENTS
In smart textiles the emphasis is placed on the seamless integration of textiles with electronic
elements like microcontrollers, sensors, and actuators. Smart textiles are expected to find
traction among consumers, using these products for military and safety applications.
Healthcare is also a promising application area for smart textiles.
FIGURE 5
ARCHITECTURE OF A SMART TEXTILE
Source: http://www.itu.dk/stud/projekter_e2006/take_a_break/smart_textiles.html
The above figure is a clear representation of the architecture of a smart textile. The thin blue
lines represent the data bus used to carry out instructions from microprocessors and
controllers to different components and back. The little blue boxes indicate the sensors, which
are mainly biometric sensors such as pressure, temperature, moisture sensors and others.
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The green lines show the distribution of power in the fabric. The brown box represents a
microprocessor used to carry out the control functions. At the very top is a microphone for
speech/voice interfacing with the smart textile.
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7 KEY COMPANY PROFILES
7.1 ENOCEAN GMBH
7.1.1 ENOCEAN GMBH SUMMARY
Particular Specific (as of 2013)
Website www.enocean.com
Contact Details
Kolpingring 18a
D-82041 Oberhaching
Germany
Tel: 49-8-9673-4689
Fax: 498-9673-4689
Year of Establishment 2001
Ownership Type Private
Company Type Technology Developer
Number of Employees 50
Competitors Perpetuum (U.K.), Alcatel Lucent (U.S.), Melexis NV
(Belgium), NASA (U.S.)
Source: Enocean Website, LinkedIn, BIS Research
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7.1.2 PRODUCT PORTFOLIO
FIGURE 6
PRODUCT RANGE OF ENOCEAN GMBH
EnOcean Modules & Accessories -
868 MHz
EnOcean Modules & Accessories -
315 MHz
Transmitters, Receivers, Transceivers, En
ergy Harvesters, Kits & Accessories
suitable for Europe & other countries
adopting R&TTE specif ication
Tranmitters, Receivers, Transceivers, Ene
rgy Harvesters, Kits & Accessories
suitable for North America & others
countries adopting FCC specif iction
EnOcean Modules & Accessories -
902 MHz
EnOcean Modules & Accessories -
928 MHz
Transmitters, Transceivers & Energy
Harvesters suitable for North America &
others countries adopting FCC
specif ication
Tranmitters, Transceivers & Energy
Harveters suitable for Japan & other
countries adopting ARIB specif ication
EnOcean
Product Portfolio
Source: Enocean Website, LinkedIn, BIS Research
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7.1.3 KEY DEVELOPMENTS
Date Approach Development
January
2014 Product Launch
EnOcean and NXP Semiconductors revealed their latest
development of using NFC to simplify energy harvesting in the
smart home.
January
2014 Partnership
To reduce energy consumption, costs and carbon, Eltako
Electronics announced about their plan to develop innovative,
intelligent solutions in alliance with Intel, BSC, and EnOcean.
September
2013 Expansion
EnOcean announced the opening of its first central office in
China in Beijing.
March 2013 Product Launch
The EnOcean Alliance announced the advancing of
interoperability between EnOcean-based products from
different OEMs by developing the EEP 2.5 version of the
“EnOcean Equipment Profiles” (EEP). More than 100 product
profiles are now available, for developing different energy
harvesting wireless solutions for building and industrial
automation and smart home systems.
January
2013 Exhibition
The EnOcean Alliance showcased the latest innovations in
energy harvesting wireless HVAC control at this year‟s AHR
Expo in Dallas, The Alliance is a consortium of companies using
the EnOcean energy harvesting wireless standard, which is the
basis for maintenance-free wireless automation systems
working without batteries.
January
2013 Exhibition
The EnOcean Alliance showcased the latest innovations in
energy harvesting wireless HVAC control at this year‟s AHR
Expo in Dallas, The Alliance is a consortium of companies using
the EnOcean energy harvesting wireless standard, which is the
basis for maintenance-free wireless automation systems
working without batteries.
Source: EnOcean GmbH Website, BIS Research
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