"Wear It!" and Paddlesports: Creating a Safety Culture (2011)
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Transcript of "Wear It!" and Paddlesports: Creating a Safety Culture (2011)
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“WEAR IT!” AND PADDLESPORTS:
CREATING A SAFETY CULTURE
National Safe Boating Council ACA Conference
Friday, October 30, 2011
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USCG ACCIDENT STATISTICS
2005 2006 2007 2008 2009 2010
Open Motorboats – Deaths
351 346 334 353 393 325
Open Motorboats – Drownings
253 226 230 252 279 213
Canoe/Kayak – Deaths
78 99 107 114 132 141
Canoe/Kayak – Drownings
64 86 97 100 120 128
- Steady increase in canoe/kayak deaths and drownings since 2005
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2011 NATIONAL OUTREACH
Public Service Announcement: Gold-Medalist Mark Spitz
Media Relations SummaryPlaced a total of 1,231 articles and online media hitsReached a potential audience of more than 153.6
millionDistributed five search engine optimized press
releases
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2011 NATIONAL OUTREACH
Magnetic Postcard
Press Kit Campaign
Mailer Lenticular
Postcard
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2011 NATIONAL OUTREACH
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2011 NATIONAL OUTREACH Safe Summer Campaign
Contest B-Roll Footage
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THE POWER OF SOCIAL MEDIA
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1,685 Participants (531 more than 2010) 1,191 Inflatable Life Jackets (31 more than 2010) 494 Inherently Buoyant Life Jackets 99 Events
- 87 Events in the US - 1 Event in Brazil- 8 Events in Canada - 1 Event in Japan- 1 Event in Australia - 1 Event in the UK
“READY, SET, INFLATE!”
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2011 STATE-TARGETED CAMPAIGNS
“Wear It MI!” – 3rd year “Wear It NY!” – 2nd year “Wear It WA!” – 1st year
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NSBC PARTNERSHIP WITH ACA
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CAMPAIGN RESOURCES
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2012: LOOKING AHEAD
National Effort Saved by the Jacket Stories New PSA Concepts being developed
State-Targeted Efforts No longer will have 3 targeted states Offer “Wear It!” resources based on Application
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Virgil Chambers, Executive Director, NSBC(703) 361-4294 / [email protected]