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The Checklists

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Most companies fail because they are not able to capture a market value large enoughto meet their obligations and reward shareholders.That is why we focus on strategiesthat are market oriented.

We firmly believe that when innovation wins, everyone benefits: consumers, when new products and services enter the market; entrepreneurs when new wealth iscreated; shareholders when a good return on investments is achieved; employees/consultants when rewarded for their value added, and public servants whenprosperity flourishes in our communities.

“We hate to seeamazinginnovations fail!”

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Checklist

Market Assessment

Sales Plan

Business PlanGeneral

Business PlanOwn Financing

Business PlanAngel Investing

Business PlanVenture Capital Fund

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Purpose

Support your USP (Unique SellingProposition) and Income Projections

Create a Sales Roadmap to Follow andEvaluate

Convey Critical Messages toStakeholders

Increase Success Rate,Avoid Pitfalls

Create an ‘Ideal Fit’ Scenario

Convey a High Return (ROI)Proposition

Table of Content

a What is the size of the market in units and dollar value? What are the expected trends? What is the scope of the market?

a What is the company’s unique selling proposition? What problem does it solve and what are the key three value points? How are they different from existing solutions or solutions that are expected to be developed by existing suppliers? What are the two primary segment definers of the market (it is not quality and price) and how other existing suppliers fit into that segmentation?

a Who is the client (who pays the check)? Who is the customer (who uses what your company sells)? How are the distribution channels?

a What are the price and sales conditions of your products and or services? How do they compare with other existing alternatives? What resources does your company need to capture the market?

a What are the high value drivers and the low value drivers? What is your entry, lock in and growth strategy? How do you define your entry niche clients?

a How many actors or players are in the market (suppliers, clients, customers, hird parties if appropriate)? What are the expected changes in the composition of the market?

a Who are the opinion leaders in the market? How do they reach your potential clients?

a What are the Strength, Weaknesses, Opportunities and Threats for your company (not just your product)?

a How are the five market forces related: competitors, new entrants, substitutes, clients and suppliers? How is your company positioned in the overall market, beyond the client/customer relationship?

a Who are your leads, and how have they perceived your company based on the research? Can you use those leads to generate sales?

a What are the reasonable expectations of income?

a What are the characteristics of the new products and services that need to be developed in the near future?

Market Assessment - ChecklistSupport your Unique Selling Proposition and Income Projections.

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a What is the company’s unique selling proposition? What problem does the company’s offerings solve and what are the tangible benefits to its customers?

a What are the different sales channels? What expertise is required to develop those channels?

a What are the price and sales conditions of your products and or services? How do they compare with other existing alternatives?

a What is the sales cycle? How do customers become aware of the company’s offerings (promotion and advertising) and what prompts a purchase decision (sales)? How many steps of contact are needed to secure a sale? How much time does the sales cycle last?

a Who is managing the sales team? What follow up process is in place? How is sales force being empowered and rewarded? How is the learning from sales cycle recorded and fed back into the company’s processes?

a What is the after sales process? Who provides delivery and support after a sale is complete? How do clients and customers provide feedback? How is customer’s feedback transferred to operations and business development to generate new products and services?

a How is the sales manager providing information to management, board members and shareholders?

Sales Plan - ChecklistCreate a road map to follow up and evaluate. a What is the company’s mission? What are the products or services

offered, and what problem do they solve?

a Who is the ideal client? How many types of clients are in your market? How many actors or players are in the market (suppliers, clients, third parties if appropriate)

a How are you capturing clients and selling to them?

a What generates income? What are the price and sales conditions?

a What are your competitive advantages and how do they it fit with your potential clients’ needs?

a Who owns the company? What advantages do they have (experience, contacts, capital, education)?

a Who participates in the managing team (who is in charge of sales, operations and administration )

a How much income will the company generate in 1, 2 and 3 years?

a How much money will the company spend in 1, 2 and 3 years? How much will be spent on investment and how much on running operations?

a How much money is the company raising? And under which conditions? How many shares and what % of equity will be issued?

a Who is the contact person and how long is the offer valid for?

Business Plan - ChecklistConvey critical messages to stakeholders.

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About the company: a What is the company’s legal structure? Who owns the company?

About the market: a What market’s need(s) is the company solving?

a What are the company’s competitive advantages, how do they fit with the ideal clients’ needs and the current offerings from competitors? a What is the size of the market and the trends for the next 5 years? a How is the company evaluating market information, selecting and capturing clients? a What are the sales conditions, including price?

About the team: a What help is needed at board or management level?

a Who is in charge of sales/marketing, production, finance and personnel?

a How do owners make strategic decisions?

About Operations: a What is the process for creating products or services?

a How is intellectual property protected?

About finances: a How much income will the company generate in 1, 2 and 3 years? a How much money will the company spend in 1, 2 and 3 years? Of this how much will be investment and how much working capital? a What is the return on investment?

Business Plan for Own Financing - ChecklistIncrease your success rate, avoid pitfalls.

About the company: a What is the company’s legal structure? Who owns the company?

About the market: a What market’s need(s) is the company solving?

a What are the company’s competitive advantages, how do they fit with the ideal clients’ needs and the current offerings from competitors? a What is the size of the market and the trends for the next 5 years? a How is the company capturing clients and selling to them?

a What are the price and sales conditions?

About the team: a Who manages or will manage the company, specifically in terms of: sales/marketing, operations/production, and administration/finance. a What expertise and contacts is needed from an angel investor?

a Who is on the board of directors and the board of advisors?

About Operations: a What is the process for creating products or services?

a How is intellectual property protected?

About finances: a How much income will the company generate in 1, 2 and 3 years? a How much money will the company spend in 1, 2 and 3 years? Of this how much will be investment and how much working capital? a How much money is the company raising? a Who will manage the finances of the business? a What is the exit strategy for the angel investor?

a Who is the contact person and how long is the offer valid for?

Business Plan for Angel Investing - ChecklistCreate an ideal fit scenario.

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As you can see there are subtle differences. KNOW the audience and the purpose of the document and be as concise as possible. In Strategy, more is less. Keep to the core, so you will have enough time to get the crucial things done.

Here is to your success,

Alicia Castillo Holley and the team at the Wealthing Group

SummaryBusiness Plan for Venture Capital Funding - Checklist Convey a high return proposition.

About the company: a What is the company’s mission?

a What is the company’s legal structure?

a What are the products or services offered? What problem do they solve?

About the market: a How does the company generate income?

a How many actors or players are in the market (competitors, suppliers, clients, third parties –distributors, collaborators- if appropriate)? a What is the size of the market and the trends for the next 5 years? a Who is the ideal client?

a How many types of clients are? a How is the company capturing clients and selling to them?

a What are the price and sales conditions? a What are the company’s competitive advantages, how do they fit with the ideal clients’ needs and the current offerings from competitors?

About the team: a Who owns the company or will own the company and what experience they have that is relevant to the mission of the company. a Who manages or will manage the company, specifically in terms of: sales/marketing, operations/production, and administration/finance.

About Operations: a How are products / services created? How much time and money is spent on production? a What is the intellectual property?

About finances: a How much income will the company generate in 1, 2 and 3 years? a How much money will the company spend in 1, 2 and 3 years? Of this, how much will be investment and how much working capital? a How much money is the company raising? What are the conditions of the investment: number and types of shares, % of equity, pre and post investment value of the company?

a Who is the contact person and how long is the offer valid for?

“Everybody winswhen innovationwins.”

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The company supports non-for profits in the area of entrepreneurial education around the world.

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The Alicia Castillo Wealthing Group specializes in taking innovations into markets. More information, list of clients, testimonials, white papers and clear expectations from our services are available at our webwww.wealthing.com.