Wealth joao mh final
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Transcript of Wealth joao mh final
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The Negev Local Sustainable Economic Development Euromed Congress
Building Local Economies December 9 2013, Beersheva, Israel
Promoting Sustainability Through Certification
Joao Mil-HomensUniversity of Algarve
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promote & support sustainable businesses
through certification
programs
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CertificationProcess by which an entity is examined against a set of criteria. A successful certification process typically results in the awarding of a certificate and the right to display a label for marketing purposes.
CertifierEntity who assesses compliance of an organization against a set of criteria. It may be carried out by an independent third-party, by its clients, or by the organization itself through a self-diagnosis.
Label A logo that is intended to indicate a preferable product or company, based on predefined criteria.
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market signaling agent
businesses use certificates to
establish and demonstrate their
sustainability performance
consumers react to the credibility and
transparency of the independent
verification
strengthen sustainable supply chain
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the act of misleading consumers
regarding the environmental
practices of a company
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create business value?
strengthening sustainable supply chain
change behaviors:
1. empowering organizations
2. informing consumers
3. enhancing trust
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1. reach everyone
environmental laggards
reluctant compliers
committed compliers
environmental strategists
true believersNeil Cunningham
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find a balance
performance
criteria benefits
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accept different levels of
performance
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establish very clear
criteria
for each level of performance
for each axis of sustainability
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Las Terrazas, Cuba
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Grand Cancun Luxury Eco-Hotel
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environmental laggards
reluctant compliers
committed compliers
environmental strategists
true believersNeil Cunningham
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provide real
incentives
for each level of performance
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public recognition
training structure
share best practices
networking opportunities
fiscal incentives
administrative flexibility
funding opportunities
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2. communicate
easy access to information
disseminate and promote
capitalize
public procurement
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3. enhance trust
engage all relevant stakeholders
disclosure information
demonstrate achievements
expose greenwashing
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evaluate and adapt