We will be the service organization

of choice with dynamic, action-

oriented clubs whose

contributions improve lives in

communities worldwide

We provide service to others, promote

integrity, and advance world understanding,

goodwill, and peace through our fellowship of

business, professional, and

community leaders

We believe that our service activities and programs bring about greater world understanding and peace. Service is a major element of our mission. Through the plans and actions of individual clubs, we create a culture of service throughout our organization that provides unparalleled satisfaction for those who serve

We believe that our service activities and programs bring about greater world understanding and peace. Service is a major element of our mission. Through the plans and actions of individual clubs, we create a culture of service throughout our organization that provides unparalleled satisfaction for those who serve

We believe that individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies resources, and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national, and other boundaries.

We believe that individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies resources, and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national, and other boundaries.

We believe Rotary unifies all people internationally behind the ideal of service. We encourage diversity of vocations within our membership and in our activities and service work. A club that reflects its business and professional community is a club with a key to its future.

We believe Rotary unifies all people internationally behind the ideal of service. We encourage diversity of vocations within our membership and in our activities and service work. A club that reflects its business and professional community is a club with a key to its future.

We are committed to and expect accountability from our leaders and fellow members, both in the results of our efforts and in the processes we use to accomplish our goals. We adhere to high ethical and professional standards in our work and personal relationships. We are fair and respectful in our interactions, and we conscientiously steward the resources entrusted to us.

We are committed to and expect accountability from our leaders and fellow members, both in the results of our efforts and in the processes we use to accomplish our goals. We adhere to high ethical and professional standards in our work and personal relationships. We are fair and respectful in our interactions, and we conscientiously steward the resources entrusted to us.

We are a global fellowship of individuals who are leaders in their fields of endeavor. We believe in the importance of leadership development and in leadership as a quality of our members. As Rotarians, we are leaders in implementing our core values.

We are a global fellowship of individuals who are leaders in their fields of endeavor. We believe in the importance of leadership development and in leadership as a quality of our members. As Rotarians, we are leaders in implementing our core values.

The goals for Support and Strengthen Clubs are: Foster club innovation and flexibility Encourage clubs to participate in a variety of service activities Promote membership diversity Improve member recruitment and retention Develop leaders Start new, dynamic clubs Encourage strategic planning at club and district levels.

The goals for Focus and Increase Humanitarian Service are: Eradicate polio Increase sustainable service focused on

• New Generations programs• The Rotary Foundation’s six areas of focus

Increase collaboration and connection with other organizations Create significant projects both locally and internationally

The goals for Enhance Public Image and Awareness are: Unify image and brand awareness Publicize action-oriented service Promote core values Emphasize vocational service Encourage clubs to promote their networking opportunities and signature activities

THE ANT PHILOSOPHY

1st PART PHILOSOPHY

ANTS NEVER QUIT• If they’re headed somewhere and you try to stop

them, they’ll look for another way.• They’ll climb over, they’ll climb under, they’ll climb

around.• They keep looking for another way.

LESSON: To never quit looking for a way to get where you’re

supposed to go.

Keep our message simple, clear, honest, and respectable

2nd PART PHILOSOPHY

ANTS THINK WINTER ALL SUMMERYou can’t be so naïve as to think summer will last forever.So ants are gathering their winter food in the middle of summer.You’ve got to think rocks as you enjoy the sand and sun.

LESSON: It is important to be realistic. Think ahead.

“We are the public face of Rotary. We as Rotarians must raise our voices to proclaim our values, for they are values to live by.”

RI President John Kenny:

3rd PART PHILOSOPHY

ANTS THINK SUMMER ALL WINTERDuring the winter, ants remind themselves, “This won’t last long; we’ll soon be out of here.”At the first warm day, the ants are out.If it turns cold again, they’ll dive back down, but then they come out the first warm day.

LESSON: Stay positive at all times.

Resources Public Image Resource Group & RI PR

Build Positive Awareness…The best PR is word of mouth.

4th PART PHILOSOPHY

ALL-THAT-YOU-POSSIBLY-CANHow much will an ant gather during the summer to prepare for the winter?All that he possibly can.

LESSON: Do all you can….and more!

Resources Public Image Resource Group & RI PR

Public Relations is “Good works, Publicly Recognized.”

RI Pres. RAY KLINGINSMITH

THE ANT PHILOSOPHY

“Don’t be encumbered by history, just go out & do something wonderful., help make your clubs bigger, better and bolder.’”

Resources Public Image Resource Group & RI PR

Be excited, be enthusiastic, be professional, be PRoud to be a Rotarian!

RI Pres. RAY KLINGINSMITH

“Our goal is this. When the world asks ‘What is Rotary?’, we will not have to explain. People will know.”

Past RI President Cliff Dochtermann

2010 MEMBERSHIP STRATEGY

EVERY ROTARIANREACH ONE KEEP ONE

Rotary’s public image is the responsibility of every single Rotarian

What it Means To Wear The Rotary Pin…

•You can rely on me •I am dependable •I am reliable •I give more than I take•I am available

Past President Bob Barth

Enhancing Rotary’s Public Image: Making Rotary the Service Organization of Choice