We will be starting in just a few minutes.
description
Transcript of We will be starting in just a few minutes.
![Page 1: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/1.jpg)
We will be starting in just a few minutes.
Please select your choice of audio (telephone or computer)
on your GotoWebinar console
Use the Question Pane in the GoToWebinar Console to Ask Questions!
Join the conversation on Twitter:#contentcamp@TheSalesLion@MarkKilens
![Page 2: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/2.jpg)
SEO Content Camp
Starts November 4th
Register here:http://camp.hubspot.com/camp-registration
2
![Page 3: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/3.jpg)
CONTENT CAMP
![Page 4: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/4.jpg)
6-part “Content Strategy” Series
1. How to Build Personas 2. How to Develop Your First Piece of Content3. How to Use Blog Articles to Create Content4. How to Generate Leads Using Your Content 5. How to Promote Your Content6. How to Measure the Performance of Your
Content
![Page 5: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/5.jpg)
TODAY’S AGENDA
Driving Traffic to Your Landing Pages1Lead Generation Checklist2Creating Leads to Customers – Marcus Sheridan3
![Page 6: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/6.jpg)
Driving Traffic to Your Landing Pages
![Page 7: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/7.jpg)
Calls to Action
• Homepage• Blog• Most Visited Pages• All Website Pages
![Page 8: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/8.jpg)
Email Marketing
Lead Nurturing
![Page 9: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/9.jpg)
Social Media
![Page 10: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/10.jpg)
Thank You Pages
![Page 11: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/11.jpg)
Guest Blogging
![Page 12: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/12.jpg)
Paid Search
![Page 13: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/13.jpg)
Lead Generation Checklist
![Page 14: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/14.jpg)
Your Website
![Page 15: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/15.jpg)
Calls to Action Targeted for Each
Persona
![Page 16: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/16.jpg)
Landing Pages
![Page 17: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/17.jpg)
Forms
1) Contact the lead
2) Qualify the lead
![Page 18: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/18.jpg)
MARCUS SHERIDANCREATING LEADS TO CUSTOMERS
![Page 20: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/20.jpg)
This Stuff Works!!!
![Page 21: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/21.jpg)
Think Like Your Customers!!The Power of Buying Personas
• Cost /Price• Problems• VS• Reviews
![Page 22: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/22.jpg)
EVERYONE wants to know cost and price!
![Page 23: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/23.jpg)
Just How Much Can Talking Money Help?
![Page 24: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/24.jpg)
Consumers Search for Negatives First
![Page 25: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/25.jpg)
Problems/Versus/Etc
![Page 26: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/26.jpg)
The Magic of Content Tipping Points
![Page 27: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/27.jpg)
![Page 28: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/28.jpg)
230 Pages of Inbound Marketing Awesomeness…FREE!
![Page 29: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/29.jpg)
Questions?
![Page 30: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/30.jpg)
Download the Guide to Driving Traffic to Your Landing Pages1
2
Next Steps:
Download the Lead Generation Checklist
3 Next Week: Promoting Your Content to Each Persona
![Page 31: We will be starting in just a few minutes.](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815ebc550346895dcd4121/html5/thumbnails/31.jpg)
Want to Find Archived Camps?
http://camp.hubspot.com/archived-content-camp-resources/
• View recordings of all Content Camp sessions
• See each webinar presentation slides
• Download Content Camp guides
31