We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet...
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![Page 1: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/1.jpg)
We want Fuse to make an impact!
Introducing the Fuse Impact and Communications Strategy
Janet ShucksmithMark Welford
![Page 2: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/2.jpg)
Outline Objectives and values Communicating and making impact
with external audiences Communicating within Fuse How you can help!
![Page 3: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/3.jpg)
Fuse’s impact and communications strategy
…aims to articulate how the Centre will encourage the co-production of
knowledge communicate its purpose and research
findings promote its impact
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Fuse is a research-based organisation, so…
..we aim to have impact within the academic sphere by encouraging staff and students to publish results of their work in the highest grade peer reviewed journals
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However… Focusing on difference our
organisation can make is also central to our vision of being a leading group in developing approaches to translational research in public health.
This facet of our work that gives Fuse coherence
Everyone in Fuse needs to be aware of our determination to use our research to make an impact
![Page 6: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/6.jpg)
Impact targets? Funding bodies (UKCRC and others applied
to for project/programme funding) Service/policy partners in health related
services (NHS, Local Authority, GP commissioners, third sector organisations)
Other academic researchers at national and international levels
Senior management within own HEIs Public media Members of public, service users
![Page 7: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/7.jpg)
C&I principles? A two way
enterprise – like a conversation
Not just dissemination
Listening is also part of communicating
![Page 8: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/8.jpg)
The impact journey
Awareness Interest Desire (to do
something about it) Action
Do our target audiences know who we are and what we do?
Do they care? Are we doing something
that’s relevant to their interests?
Do they wish to work with us to develop or implement evidence
or research a problem?Can we find a way of co-working
to make sure we are defining research problems correctly/
implementing evidence successfully?
![Page 9: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/9.jpg)
How do we communicate with external partners/audiences?
Traditional publications ‘Accessible’ reports Website Newsletter Social media Dissemination events Knowledge/problem sharing events
e.g. QRMs, seminars, R2R
![Page 10: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/10.jpg)
Demonstrating impact?
![Page 11: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/11.jpg)
Internal communications A long way to go! Distance doesn’t always lend
enchantment to the view Competing priorities Website? Internal newsletter? Two way dialogue Involvement Post your ideas..
![Page 12: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/12.jpg)
How you can help!
Have you got news for us? Contact Mark Welford, Fuse
Communications Officer on email: [email protected] / [email protected] or tel: 01642 342987
Twitter: @fuse_online Website: www.fuse.ac.uk Online news form (coming soon)
![Page 13: We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford.](https://reader033.fdocuments.in/reader033/viewer/2022051417/56649e115503460f94afd25a/html5/thumbnails/13.jpg)
What we are looking for News, events, personal successes, reports
or papers to be published, grants, new research projects, job vacancies
Images: fuse_online Flickr account Bloggers? Talking-head videos?
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What we can do with your information Create a press release Publicise in the e-newsletter 'fuse news' Put on the website Tweet Discuss ideas to develop impact
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An example
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The possible impact Influence policy and practice Raise your profile Focus your thinking and sharpen your
research agenda Reach target audience Change public opinion Become an impartial expert
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Thank you Throughout the day please think about
ways in which your work could be communicated to make an impact