By Dr Tweet & Dr Doodleaka: Graham Richards & Paul Webster

Social Media Explained

#WUNM

You’re Famous!

It’s about conversations…..

Social media…is about pursuing relationships and fostering communities. Paul Adams, Google - http://thinkoutsidein.com/blog

It's not about forgetting everything you know. Groups can still campaign, still support, still raise awareness, just now you ALSO have the power of an on-line space to do all this.

Social Networking – the numbers

How popular?

85% of households own at least one internet device – the average is three

Of 12 – 15 yr olds, 87% on at least one social network rising to 96% of those 18-34

64% of active internet users visit Facebook

It's not a passing phase!

...although recent reports from Facebook indicate a movement by teens towards message sites such as Twitter and WhatsApp...

Aged 12-15

1 Facebook (87%)2 Twitter (5%)3 YouTube (4% for Male, 1% for Female)4 Instagram (2%)5 Google+ (1%)6 Tumblr (1%)7 My Space (1%)8 Bebo (1%)

What is your main Social Media Profile?

Which Websites?

Other notable sites visited by this age range include …

… ebay (11), iTunes (19), Twitter (27), Instagram (40) and Skype (49)

92% of 15-34 yr olds plan to join more networks (38% happy with what they have)(InSites Consulting)

1 Google2 YouTube3 BBC4 Facebook5 Yahoo6 Disney 7 Wikipedia8 Windows Live9 Amazon10 MSN

Top 10 Websites visited by children aged 6-14(Comscore – May 2013)

Or...

Is your social media stuck in 1992?

Twitter

• "I'm eating a #doughnut"

Twitter1 Billion ??

Think of it as being 'at a big party'

37% of 12-15 yr olds are on Twitter

9.66 million Olympic opening ceremony mentions, more than all all at Beijing

Fastest way to communicate news and create 'viral' campaigns

See content of tweet, not the tweeter

40% of tweets from a mobile

Most Followers – Katy Perry (47,259,098)

Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouthand people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib

Facebook

• "I LIKE doughnuts"

• "Please like doughnuts too and share them with your friends

Facebook272 ??

97% of 12-15yr olds who use social media have a Facebook profile

In UK 33 million active accounts (26 million access from mobile)

Top 3 Brands… Amazon UK (3.8 million Fans), Skittles and Coca-Cola

Over 1.2 billion accounts worldwide, over half of the active internet population

30% check status as soon as they wake up

But 25% of users have no privacy or security setting enabled

Foursquare

• "This is where I'm eating my doughnut"

Foursquare25 million ??

8 Shelter Shops in Edinburgh using it

Incentive to visit a location and become Mayor and maybe get bonuses

New badges released in UK frequently to collect as a game

See also GetGlue

Instagram

• "Here's a vintage style photo of my doughnuts"

Instagram35 million ??

55,000,000 images uploaded every day

150,000,000 users

Video content now to rival Vine

55% of pictures use one of the 20 filters to add 'style' to pictures. See #nofilter hashtag being used!

You Tube

• "Here I am eating my doughnut...LoL!"

http://www.youtube.com/watch?v=jH6xD0JzujA

You Tube1,820,318,522 ??

23% of traffic originates from Facebook

3.7 billion videos viewed during January 2012

2nd most popular search engine

Of 12 – 15 yr olds 31% of Boys have a account but only 21% of Girls

We are all Content Creators & Community Reporters

http://www.youtube.com/watch?v=9bZkp7q19f0

Doodle

• "When can we meet to eat doughnuts?"

Doodle

0 ??

Easy meeting scheduling

No more 'round robins'

Ties in with Google Calendar

Eventbrite

• "Book to come to my doughnut eating event!”

Eventbrite60,000 ??

146,530,403 tickets sold

Handles all the tedious tasks of planning & administering event bookings

Free if event is free

Ticket wallet & Check-in Android & iphone apps

Integration with Mailchimp & SurveyMonkey

Mailchimp

• "Sending out a email newsletter of all that's happening in the doughnut world”.

Mailchimp12,000 ??

Template driven e-mail based news bulletin

Handles bounces

Check stats and click rate

Build subscriber lists from external sources

Pinterest

• "I'm sharing a doughnut recipe"

Pinterest14.2 ??

70,000,000 accounts worldwide

'Home Decor' is most popular category

Most popular with female web users (80%)

Pin boards and share collections of pictures (<20% are Faces)

Most popular age is 25-34

7.9 million visits in Sept 2012 (786% growth over 12 months)

105,161 Repins, 14271 Likes ...

Wordpress

• "Sharing my thoughts about the sublime joys of eating a doughnut"

Wordpress62% ??

Over 55 million active Wordpress blogs

Simplest way to get an .org website

Don't worry it's not finished – some of the best blogs build as conversations

Google+

• "I'm a Google employee who eats doughnuts..."

Google+5 billion ??

300 million active users

66% of users are male

20 million visitors per month

625,000 new users per day

15-34 year old most users of the site (28%)

http://toys.usvsth3m.com/google-plus-simulator/

Smartphone

My Vine Status...

"I'm being Live-video streamed as I Tweet that I've just Checked Into a sweet shop and bought some doughnuts using my NFC phone, I'll take a 70's style picture of them which you can Like. When I get home I'll Blog about how good it was and share my updated doughnut Board with the Group.”

“Please +1 me!”

Smartphone1,300,000 ??

17% of households use as primary web connection

30% of all internet traffic from a mobile device

82% of UK mobile phone sales are smart phones

At least 12.2 million people own a Tablet PC

81% never turn their phone off

Where are they used? (15-34 yr olds vs over 35)In Bed (44% vs 20%) The Toilet (17% vs 6%)

'If you took away my mobile, you would take away a part of me'

Messenger Apps

• “Let's talk about doughnuts..."

Messenger AppsFacebook ??

Snapchat – you sure that picture has gone?

Ask.fm – Can be used anonymously to ask questions

WhatsApp – Free messaging (after purchase)

$23billion – lost by SMS carriers to free messaging apps in 2012

WhatsApp on 50% of UK iPhones

Also see WeChat, KakaoTalk (popular for Games) & LINE (popular for Stickers)

Vine

•“Here's a doughnut being eaten quickly..."

Vine6 seconds ??

40 million users

5 Tweets a second contain a Vine link

Silly - http://www.youtube.com/watch?v=kqqQfQo5P_E&feature=youtu.be

Creative marketing - http://www.youtube.com/watch?v=LMScTGonfh4

And of course … A Doughnut - http://www.vineroulette.com/v/I%27m-gonna-eat-this-doughnut-before-this-Vine-finishes-hphjJxdz01q

Social Networking sites for Younger AudienceLegal age for most sites is 13 yrs old – but 22% aged 8-12 have an account (down from 30% in 2012)

87% of parents know there is a minimum age for Facebook, but only 37% know it is 13.

Don't over react! → Set a good example → Promote responsible use (89% of parents check)

Once an image or comment is out there ... it's out there for ever

Guidelines http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/

Also – www.doublescoop.net - connects Grandparents with kids

Club Penguin Superclubs (Scplus.com) Fantage

http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012

Personal Social Media Check Up

Who is the audience?

When I'm going for my next job interview would I want my potential employer to see this?

What impression do I give of myself and my group?

Would anyone find my message offensive or discriminatory?

Is what I am saying defamatory?

Does it bring my group into disrepute?

Diocese of Ripon and Leeds Guidelines

Also see - http://familylives.org.uk

Be active!

Know your Message and Audience

Start slow, pick one network, experiment

Build a network of friends that works for YOU

Most sites cost nothing .. except time!

Attend (or run!) a surgery

Your Action is Live as soon as you Follow, Link, Comment, Pin ..be prepared!

Not about numbers, small good quality networks can be better

Don't have to follow back & 'unfriending' OK

Monitor & keep content Fresh

Share & Say Thank You http://www.personalizemedia.com/the-count/

Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.

Idealware - http://www.idealware.com

Thank youDr Tweet & Dr Doodle

aka: Graham Richards & Paul Webster

@grahamrichards & @watfordgap

Anyone Hungry?