WE TELL STORIES, LET US TELL YOURS€¦ · *As per February 2018: upday Localytics REACH IN CHOSEN...
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1 UPDAY WE TELL STORIES, LET US TELL YOURS
Transcript of WE TELL STORIES, LET US TELL YOURS€¦ · *As per February 2018: upday Localytics REACH IN CHOSEN...
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UPDAYWE TELL STORIES,
LET US TELL YOURS
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SEAMLESSLY INTEGRATED ON ALL SAMSUNG SMARTPHONES
Simply swipe right on the Samsung smartphone
home screen
UPDAY is a part of the mobile user experience
Exclusive partnerships in Europe in terms of news
applications
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NEWS AT YOUR FINGERTIPS POWERED BY JOURNALISTS AND ARTIFICIAL INTELLIGENCE
MY NEWS
Receive the most important
news you need to know and
breaking news as it happens
About 20 daily must read stories
Chosen by journalists working
in 8 editorial hubs in Europe
My News stream is based on
your interests and gets smarter
the more you use it
All articles are based on
thousands of trusted sources
Our AI engine analyzes millions
of keywords and matches them
to your reading preferences
TOP NEWS
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UPDAY HAS WON MULTIPLE AWARDS BECOMING THE MOST POPULAR NEWS APP IN EUROPE
„upday is perfectly tailored to the needs of
mobile users, excellently implemented and
can convince with intuitive navigation“ -
Horizont
„90.000 page views per minute or nearly four
billion a month – that’s not bad for an app
that’s only been launched since March 2016“
- Meedia
WHAT THE INDUSTRY IS SAYING AWARDS WON IN 2017
The Drum
Online Media
Awards – BEST
APP 2017
Digital Leader
Award
Drum DADI
Awards –
BEST NEWS
APP 2017
British Media
Awards – BEST
CONTENT TEAM
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More than13 million monthlyactive usersA wide and international reach
Pins are separate, you can copy & paste itFull BG, upday blue - #0091FFFull BG, upday blue - #0052BA
AVAILABLE IN 16 EUROPEAN COUNTRIES, WITH 8 NEWS HUBS AND MORE THAN 25M MONTHLY UNIQUE USERS
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KEY NUMBERS AT A GLANCE
*As per February 2018: upday Localytics
REACH IN CHOSEN COUNTRIES ENGAGEMENT
GERMANY: 8M
ITALY: 2.5M
FRANCE: 4M
SPAIN: 2M
UK: 4.5M
More than
300M
visits per month
More than
5min
avg. daily usage per user
More than
4M
daily users
More than
11 stories
viewed per session per user
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A GLANCE AT OUR USERS
Cars and Motors Fashion and Beauty
Sports Daily News
Politics Entertainment
MALE FEMALE
*/**as per 2017: Google AdWords Audience Insights
DEMOGRAPHICS* TOP INTERESTS**
Age 25/34 : 28% - Age 35/44 : 26% - Age 45/54 : 19%
Married: 42%
Male : 62% - Female : 38%
College degree : 64%
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OUR AD FORMATS: USER-FRIENDLY & NON-INTRUSIVE
DISPLAY/VIDEO AD CARD NATIVE AD CARD UPDAY BRAND STORY
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DISPLAY / VIDEO AD CARD
Display and video ads that capture readers through
beautiful and rich media design
Display and video ads are always full screen
Our creative studio can support you in the creation
process, if needed
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NATIVE AD CARD
Engage your audience with an ad resembling an article,
natively integrated and natively looking
The native ad card contains a picture of your product or
event, a headline, and a teaser text
Our team supports you in creation of the text and the call
for action to help you reach your KPIs
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UPDAY BRAND STORY
Make your audience fall in love with your brand through the
stories you tell
The UPDAY brand story contains a native ad card and a
sponsored story presented on a micro page
The look and the content of your brand story is developed
in a creative process with UPDAY
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“…the combination of high-end upday app
users, good CTRs (and) quick and flexible
banner creation (…) enables us to get quality
users with a very good ROI …”
TESTIMONIAL FROM AN UPDAY CLIENT
NATIVE ADVERTISING
Benjamin Dauce
Mobile Marketing Manager, Bonial
France, 06/11/17
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“…That is exactly what we were looking for, a
high quality environment for our branded
content and our products. The results were so
convincing that we decided to use upday for the
launch of the new SEAT Aroma upday for a
Europe-wide campaign.”
TESTIMONIAL FROM AN UPDAY CLIENT
Susanne Franz
Head of International Marketing, SEAT
Interview in HORIZONT 07/09/2017
DRIVING RESULTS
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AN ARRAY OF TARGETING OPPORTUNITIES
Targeting based on interests, users reading preferences, gender and
keywords
Targeting based on geo-location, per country, city and IP address
Targeting based on device and OS, through a pre-installation on
various Samsung Galaxy devices
Through our targeting capabilities, discover 12 different interest
categories and up to 16 sub-categories per category possible
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CONTACT UPDAYAND LET YOUR ADVERTISING JOURNEY BEGIN
Jennifer Schiller
Head of Sales Germany
+49 30 2591 727850
Aneta Nowobilska
Director Advertising
+49 30 2591 727850
Annie Gourion
Head of Sales France
+33 617 421568
