We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

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We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce

Transcript of We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

Page 1: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

We Proudly Serve StarbucksFall PromotionFontana® Pumpkin Sauce

Page 2: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

The Return of Fontana™ Pumpkin Sauce

• Why Pumpkin Latte?• About Fontana™ Pumpkin Sauce• Marketing Support• When Can I Order?

Page 3: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

Why Pumpkin Latte?

• Most popular promotional beverage flavor offered in Starbucks retail stores.

• Increased customer satisfaction – offer the seasonal flavor they crave.

• Help drive incremental sales and profits with seasonal beverages.

• A premium beverage that provides the opportunity to charge a premium price.

• Approachable beverage that can be offered throughout the holiday season.

• Pairs great with seasonal food items.• Provides opportunity to increase average ticket

with food attachment.

Page 4: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

About Fontana™ Pumpkin Sauce• Fontana ™ Pumpkin Sauce is similar to

our other sauces:– Four -63oz containers– 5 month shelf life– Yields 168 Grande beverages per case– Grande beverage yield is 1.5oz– Direct pricing - $63 - 4/case

Page 5: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

Marketing Support• Promote Pumpkin Latte in your operation.

• Additional recipes available on our operator website for Tazo Chai Pumpkin Latte and Pumpkin Drip Coffee.

Counter card, table tent and

poster

Recipe card with step-by-step

instructions for Pumpkin Latte

Page 6: We Proudly Serve Starbucks Fall Promotion Fontana® Pumpkin Sauce.

When Can I Order?

• Pumpkin Sauce launch:– Email Blast announcing product and marketing

available to order and to ship direct from Starbucks – August 22nd

– Operators start serving and marketing Pumpkin Latte – as early as September 1st (based on orders being placed week of August 22nd)