We Play - Agency Overview
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![Page 1: We Play - Agency Overview](https://reader033.fdocuments.in/reader033/viewer/2022060121/55946af81a28ab842b8b4630/html5/thumbnails/1.jpg)
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Who we are Digital content and sport experts. We specialise in content development and distribution to our network of over 35m sports fans worldwide. Who we’re not People just managing social networks. What we do We connect brands with fans by developing content, strategies and applications that deliver against our clients’ business objectives.
How we do it We distribute everything we create via our network which includes the most powerful sports influencers.
Definition
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WHAT IF I TOLD YOU That Advertising, Has Evolved
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Large Scale Awareness
Minimal Conversions
With no clear understanding of your audience’s wants and needs, your approach is disconnected and your audience are uninterested in your advertising.
Fragmented Audience
Audience has no Desire to Act
A lack of investment in a digital activation and a full strategy results in a fragmented audience.
You receive some conversions through traditional media. Traditional works, but you know it’s time to evolve the approach.
Whether it’s TV, press, radio, digital or outdoor, the objective for brands is eyeballs; and to achieve as many of them as possible.
Traditional Marketing Model Heavy reliance on advertising
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Our strategy is to funnel the awareness into mass engagement across multiple platforms. We can begin to take the audience on a journey.
Actionable behaviours are created through content that generates an emotive response; a buy in. The audience begins to care.
More customers filter through the funnel. We’ve given the fans an experience and they are happy to transact with you.
We work with you and ensure that we create an integrated approach to advertising.
Large Scale Awareness Conversions
Engaged Audience
Clear Desire to Take Action
Engagement Marketing Model Focus on storytelling
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So how do you deliver that many colourful balls?
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By Focusing on storytelling, content and experiences to build relationships that last
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Do go on…
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We know what it takes to build loyal customers
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What tactics are required to deliver revenue
And we have qualified our approach
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The Brand and Fan Adoption Journey
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And it’s through a full service approach
that enables us to deliver success
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Full Service Offering Insight, strategy, production and distribution to sports fans
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Is it also true you have a network of millions of sports fans?
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We have an accumulated network of 35 million sports fans
And can target them anytime, anywhere
KSI 7.2m subscribers
1.1bn views
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We work with brands of all sizes
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We know sport
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The teams
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The players
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But most importantly
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Want to build a valuable relationship with your audience?