We Offer A Customised
Transcript of We Offer A Customised
AUTHORISED RETAILERSINCE 2004
I n c re a s e d t h e i r re ve n u e by 4 0 %
i n 1 ye a r w i t h M e t r i l o.
C H A L L E N G E R E S U LTS O LU T I O N
T h e y i n c re a s e d re ve n u e by 4 0 % by a n a ly s i n g
e x i s t i n g s a l e s f u n n e l s a n d b u i l d i n g e ff e c t ive ,
p e r s o n a l i s e d s a l e s f u n n e l s w i t h M e t r i l o.
Had no way of targeting specif-
ic customer groups instead of
the entire database at once.
Audience was segmented by
customer spend as well as
product performance.
This increased customer loy-
alty which in turn increased
revenue over the long term.
Exist ing sales funnels were
not uti l ised effectivey
enough
More effective sales funnels,
such as abandoned cart
emails , were implemented
using Metri lo.
Store revenue increased by
40% in 1 year!
W h a t M a ke s U s D i ff e re n t?
1. Inter viewWith Our Team
To discuss how we wil l
achieve your specific
strategic objectives
2. E xplore, Monitor& Analyse
We connect your onl ine store to
Metri lo and immediately begin
analysing the fol lowing metrics:
Specific customer behaviour
Product performance
E xisting sales funnels
Revenue breakdown
3. We Match The DataTo Your Objectives
After an in-depth analysis of
your e-commerce Data we
begin matching the results
with your objectives.
This assists us in forming a
clear strategy using Metri lo to
achieve your objectives.
5. Track & Monitor Results,Refine & Improve
We monitor & track al l campaign results for
30 days, also giving you access to our real-t ime
analytics dashboard.
After the 30 day period we report al l results and
present a strategy to refine & improve on results
where needed.
4. Strategy E xecution& Implementation
We implement the strategic
marketing solutions that were
planned out in the previous
stage. These solutions wil l var y
depending on your specific
objectives.
Abandoned cart emails
Post-purchase emails
Replenishment emails
& more. . .
Reward loyal customers
Reward high spenders
Send t imely, relevent emails
& more. . .
Understand customer behaviour
Segment your audience
Send personal ised emails
& more. . .
Metrilo effectively brings together the best email marketing, analytics and funnel marketing
software on the internet . This powerful combination br ings you an al l - in-one marketing solut ion
which lets you design and send newsletters l ike in mai lchimp, measure and analyse data l ike with
Google Analyt ics and uti l ise Customer Relat ionship Management (CRM) as you would using Hubspot .
H ow O u r Fu n n e l s H aveI m p a c te d S o u t h A f r i ca n
B u s i n e s s e s
H ow I t Wo r k s
SEND AND DESIGN
NEWSLET TERS
LIKE IN MAILCHIMP
GENER ATE LEADS,
MARKETING AUTOMATION
AND CUSTOMER FEEDBACKMEASURE & ANALYSE
IN-DEPTH DATA LIKE WITH
GOOGLE ANALY TICS
A n A l l - I n - O n eM a r ke t i n g S o l u t i o n
NOMICS
WITH A PLUG-N-PL AY GROW TH PL ATFORM FOR ECOMMERCE BR ANDS
We O ff e r A Cu s to m i s e dM a r ke t i n g S e r v i ce
ACCO R D I N G TO YO U R ST R AT E G I C B U S I N E S S O B J E C T I V E S
G E N E R AT E
M O R E S A L E S
G E T M O R E LOYA L
C U STO M E R SB U I L D C U STO M E R
R E L AT I O N S H I P S
G E N E R AT E
M O R E S A L E S
G E T M O R E LOYA L
C U STO M E R S
B U I L D C U STO M E R
R E L AT I O N S H I P S
B y u n d e r t s a n d i n g s p e c i fi c
c u s t o m e r b e h av i o u r
B y r e w a r d i n g h i g h
s p e n d e r s a n d r e p e a t
b u y e r s a t t h e r i g h t t i m e .
INCREASE SALES & GET MORE CUSTOMERS
OFFICIAL METRILO PARTNER
ECOMMERCE ANALY TICS & EMAIL MARKETING THAT BOOST
CUSTOMER LOYALT Y AND HELP YOU GROW SUSTAINABLY
C ARTABANDONMENT
Recover abandoned carts
on autopi lot . Emai ls can
easi ly include the
abandoned products from
the customers cart .
THIS FUNNEL GENER ATED
R102,455 IN REVENUE FOR AN
ONLINE STORE WITH OVER
7,000 CUSTOMERS.
REWARDE XISTING CUSTOMERS
$$
Tai lor the offers based on
customer behavior and
track the results automat-
ical ly in Metr i lo.
FEEDBACKC AMPAIGNS
Improve customer experi -
ence by capturing reviews
and comments using
Metr i lo which you can also
post on social media
W i t h p e r s o n a l i s e d ,
r e l e v a n t e m a i l c a m p a i g n s
$
O u r m o d e l i s b a s e d
o n yo u r b u s i n e s s g o a l s
We h ave ove r 1 6 ye a r s e x p e r i e n ce
i n t h e e - c o m m e r c e i n d u s t r y
O u r m a r ke t i n g te a m w i l l h a n d l e e ve r y
s te p o f t h e p r o c e s s s o y o u c a n s i t b a c k ,
r e l a x a n d w a t c h t h e r e s u l t s c o m e i n .
WOW Te a d o u b l e d t h e i r re ve n u e
i n 6 m o n t h s w i t h M e t r i l o.
C H A L L E N G E R E S U LTS O LU T I O N
T h e y t u r n e d a r o u n d re te n t i o n ra te t h a n k s
to c u s to m e r b e h av i o r s e g m e n ta t i o n a n d
p e r s o n a l i ze d e m a i l s .
Sales data was ever ywhere
and it was hard to take con-
crete actions
Now, WowTea uses customer
segmentation by behavior for
ever y marketing campaign.
This, of course, led to
doubling their revenue.
There was a big summer
drop in sales and the
company knew they had
to fight seasonal ity.
They looked into customer
behavior and came up with
different offers to engage
different customer segments.
Customer experience im-
proved as people feel special
thanks to the personal touch
in the emails .
N E E D S R E S U LTS O LU T I O N
T h e C R M e n a b l e s t h e m to re a c h
o u t to c u s to m e r s p e r s o n a l ly w h i l e t h e
a u to m a te d e m a i l s d r ive ta rg e te d s a l e s .
Abil ity to filter and target
specific people with an
email .
Customer profiles and order
histor y help drive repeat
orders.
They also measure and
compare the results from
different email campaigns
Marketing channels
performance tracking
The team also filters custom -
ers easi ly to create specific
segments for targeted email
campaigns.
Tracking al l data correctly,
Metri lo is l ike a brain
system for the team, aiding
decision-making
H ow C r i c k s y D o g b u i l d s l o n g - l a s t i n g
c u s to m e r re l a t i o n s h i p s t h a n k s
to M e t r i l o’s d a ta .
NOMICS
L e t ’s G e t S ta r te d
W h a t a re yo u r b u s i n e s s g o a l s?
W h a t a re yo u r ke y c h a l l e n g e s?
NOMICS
211 CUSTOMER REVIEWS
GENER ATED IN LESS
THAN 1 YEAR FROM AN
ONLINE STORE WITH AN
AVER AGE OF 70 CUSTOM-
ERS PER MONTH
R204,533 IN REVENUE
GENER ATED IN 10
MONTHS FROM OFFERING
CUSTOMERS 10% OFF
THEIR NE X T PURCHASE