We need each other
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Transcript of We need each other
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We Need Each Other
Bethany PlantonApril 19, 2011
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Social Networks: A configuration of people connected to one another through
interpersonal means, such as friendship, common interest, or ideas
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Social Networking Sites: The use of a specific type of Web site focused on the creation and growth of
online social networks which allows users to interact
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Employee Donor Potential Donor
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Knowledge Sharing
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Listening
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Image Building
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References• Burgess, D. (2005). What motivates employees to transfer knowledge
outside their work unit? Journal of Business Communication, 42, 324-348.
• Crawford, K. (2009). Following you: Disciplines of listening in social media. Continuum: Journal of Media & Cultural Studies, 23, 525-535.
• Coyle, C. L. & Vaughn H. (2008). Social networking: Communication revolution or evolution? Bell Labs Technical Journal, 13, 13-18.
• Livingston, G. (2009). High-dollar nonprofit donors would embrace social media. Journal of New Communications Research, 4, 87-94.
• Venable, B., Rose, G., Bush, V., & Gilbert, F. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33, 295-312.