We Love Stories: Silent Disco

8/8/2019 We Love Stories: Silent Disco

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Toshiba Viral – Silent Disco

Producer - James O’Donnell


“ A silent disco is a disco where people dance to music listened to on headphones. Rather than using

a speaker system, music is broadcast via an FM transmitter with the signal being picked up by

wireless headphone receivers worn by the partygoers. Those without the headphones hear no music,

giving the effect of a room full of people dancing to nothing. ”

The Idea

A man in his mid-twenties leaves his flat. He is wearing Toshiba wireless headphones around his

neck. As he shuts his front door, the music begins - possibly Daft Punk’s Aerodynamic remix. It starts

quite “tinny” and when he places them on his head the full force of the music can be heard. He turns

and starts to walk down the street. The camera tracks parallel to him so we see the man in profile.

We see him pass a few people also wearing headphones. They share a similar understanding. He

continues to walk down the street when another man leaves his flat, also wearing headphones. The

two men know each other and greet each other with a handshake and a hug and continue to walk

down the street. It starts to get busier and busier with the two men starting to walk through a crowd

of people all wearing headphones. The camera is still on its original track. When the music starts to

get heavier we see that the two men are at an outside party and there is a huge crowd of people, all

wearing headphones, all dancing in rhythm to the music. At the moment I am hoping this area to be

Leicester Square in London, but the location may be likely to change. As silent discos are relatively

easy to set up I would love to focus on their portability by perhaps setting one on the tube and aLondon bus and finish in Leicester square (as an example).We then see the DJ mixing the song. As

the record spins round I would like to place “Innovation is a journey not a destination” onto the

record, either physically or in post-production. Once the party has become established I want to

then cut to a wide shot of the whole crowd. However I want to cut the music and just use the

ambient sound of the party. If not known already, this is when it is revealed that it is just a huge

silent disco and only people wearing headphones can hear the music. I then want to cut back to the

party and cut the music back in. When the song begins to wind down, I want to arrange the people

into the Toshiba arrows. This is when the Toshiba logo and “Leading innovation” will fade in. I may

possibly have the people shout leading innovation, I haven’t decided yet.

Purpose

The purpose of this viral is to take a relatively unknown concept, magnify it and place it in a public

place rather than a club. I have chosen this idea as I believe it is very original and the concept itself is

a product of innovation; Taking something very ordinary and changing a tiny aspect of it creating a

whole new experience. The concept of a silent disco is that it can be relatively set up anywhere so

incorporating this into the London setting could be really exciting. E.g. disco on the tube or disco on

the bus etc.





The Audience

Where the concept and music choice does appeal more to the younger demographic, I feel the

concept carries enough originality to allow the older generations to enjoy seeing this process in

action and how their clubbing days have evolved. I don’t want to just have a crowd of students and

young twenty-year-olds, so this is why the music may be revised into something more popular whilst

still upbeat enough to dance to.

Images

I would like the man’s walk to be completely continues with one long track

To capture the party, I want to combine a series of wide shots of the crowd, a shot from the

DJ’s POV, A camera in the crowd capturing close ups of the party -goers and a camera

capturing passer-by’s reactions.

For the reveal, I am hoping to get a high wide shot showing the whole crowd and the

surroundings. I would like to use this same when the crowd are assembled into the arrows.

Leicester Square – This is where I first thought of setting the disco. The location is subject to change.

A party on the tube – Ours will be a disco and no alcohol will be present.





A London Bus – A possible location for a silent disco

This is the profile track I had in mind.

The amount of people I am envisaging in using, enough to fill the space but not too many to make it

too demanding.





This is where I would like a camera to get some close ups of people in the disco dancing with their

headphones

Toshiba’s Wireless Headphones.

Key Personnel

My name is James O’Donnell and I am a student at the National Film and Television School. I am

producing this project, and will be enlisting the help from fellow pupils as well as some out-of-school

professionals.

Conclusion

Thank you very much for reading my treatment, I hope the concept is original and exciting and I very

much hope one way or another I will be able to make this viral. If this project does go ahead, as soon

as I find a shoot date I will let everyone know and you can all come down and experience the silent

disco first hand!

Contact - James O’Donnell – Producer





Country – UK

City - London

Mobile – 07920 192 713

E-Mail – [email protected]

We Love Stories: Silent Disco

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