This is our story. We look forward to hearing yours.

Assessing the realities of a nonprofit organization against the perceptions of its core constituents creates a gap of opportunities that, if interpreted correctly, can be used to create a thought-forward strategic plan; compelling organizational constituent-centered stories; a dynamic marketing and communications strategy; improved fund development activities while identifying new earned income models; enhance the visibility, and perceptions, of the nonprofit both with internal, and external audiences; and, elevate the performance, productivity and capacity of the organization that will assure its sustainability in the years ahead. OrgStory’s proprietary StoryCrafting ™ work plan is a constituent-based planning model that reveals the gap of opportunities that enable nonprofits to discover, define, develop and deliver the right stories that lead to the right outcomes.

“OrgStory has a wonderful capacity to glean the kernels of significance from the noise and the chatter and can turn an idea into a message with magic.”! " " " " " " " " " " " "- Foundation CEO

Overview

Realities Leadership

Board Staff

Programs Financials Marketing

Development Environment

Client/ Members

Perceptions Attitudes Beliefs Culture

Behavior Outcomes Visibility

Knowledge Resources

Values

Gap of opportunities

“I can't recommend OrgStory more highly. On target. Great insights.” ! " " " " " " " " " " " "- Association CEO

Planning: Strategic Planning: using OrgStory’s disciplined StoryCrafting work plan that identifies opportunities in gaps; Marketing and Communications Planning: provide leadership in the development and execution of marketing and communications strategies and plans that align with organization’s strategic plan and goals; Transition Counselling/Succession Planning: provide counsel on leadership transition; consult on executive search process; advise on recruiting and hiring, new employee orientation, professional development, and retention; Retreats and Meetings: plan and facilitate board and/or staff retreats and meetings, including strategic planning retreats or; facilitate 90-minute WorkSessions  on  best  prac0ces  in  key  opera0onal  areas;  

Organizational Effectiveness: Organizational, Board, and Staff Assessments: design and conduct assessments to identify areas of strength and opportunity; develop change plan; Capacity Building: facilitate, create and activate capacity building plan to enhance and improve an organization’s ability to fulfil its mission in a sustainable manner; Strategic Collaborations: work with individuals, boards, and organizations to identify priority collaboration opportunities and partners;

Capabilities

“I don’t know if we would have survived without them.” " " " " " " " " " " "- Executive Director

Capabilities Assessment, Analysis and Integration: Organizational and Staff Assessment: design and conduct assessments to identify areas of strength and opportunity; executive director/leadership coaching; staff training; culture and performance improvement; Communication Audit, Review and Analysis: of organizations and their peer organizations; identify communication gaps and opportunities; Focus Group Planning and Facilitation: plan, recruit and facilitate focus groups with key constituents; develop key insights and recommendations; Questionnaire Development and Interviewing: design, execute, interpret and develop key insights and recommendations. �

Nonprofits Served Human Services Social Services Healthcare Education Arts Religious Associations

“OrgStory conducted research that showed us how to most effectively connect to our different constituents: donors, clients, board members, and the community. That helped us craft new messages for our successful marketing campaign”. !

" ! ! ! ! ! ! ! - Development Director, Social Service Organization

100% Would recommend us to other nonprofit leaders. Would do business with OrgStory again.

What are clients say…

*Based on 2013 client satisfaction survey

About Us Jim loves a good story – especially when it leads a nonprofit to the right outcomes. Helping nonprofits discover, define, develop and deliver the right stories that lead to greater financial support from current and prospective donors, heighten an organization’s awareness, attract new clients, increase membership, recruit new board members or simply enhance the overall understanding and reputation of a nonprofit organization is what inspired Jim to launch OrgStory.   Jim has spent the past 30+ years as a leader in organizational management, strategic planning, marketing and communications, developing and delivering the stories of both for profit and nonprofit organizations locally, regionally, nationally and globally.   Jim is an active board member for nonprofit organizations and, continues his volunteer mission work focused primarily on disaster relief efforts. Jim is also an adjunct full professor at Webster University in its School of Communications. He has been a frequent speaker for various organizations primarily on the topic of strategic planning and communications.   Jim holds a M.A. in Nonprofit Management from Washington University in St. Louis and a B.A. from the University of Missouri, St. Louis.

Jim Schnurbusch Founder + Chief StoryCrafter

About Us

Spending his career working with some of the largest brands in the world, Kyle has brought his strategic focus to helping nonprofits communicate the right stories to their constituents.   Kyle has worked with a wide range of nonprofit organizations, helping them find their voice, and focus – primarily within the digital space. Over the last five years, his creativity and contagious energy has helped elevate organizations to their fullest potential.   At OrgStory, Kyle manages internal marketing initiatives as well as various research and planning projects. He has served on various boards and has been a past speaker on marketing and communications at college forums. He writes on marketing strategy frequently as well.   Kyle holds a B.S. in Business -Marketing from Miami University’s Farmer School of Business.        

Kyle Richards Marketing Director + StoryCrafter

www.orgstory.org