We know the web like a whale knows water.

Presented by:

Ryan C. Brown

Business Idea

Web Whale is a sole proprietorship which specializes in website creation and hosting for Smaller Businesses and

Individuals. To implement this plan Web Whale will :

• Use experienced Html programmers and Standardized Templates to provide professional-looking websites at reasonable prices.

• Provide an advisory service in planning web pages for both Individuals and Small Business.

• Create recurring revenue by use of a maintenance contract.

Who Needs a Website?

Small businesses need a website to: Provide prospective consumers detailed information of its

products or service. Allow customers to purchase the product or service

electronically. Give product analysis to Small Businesses based upon web

page hits. Individuals need a website to:

Keep in touch with friends and family by posting photographs and personal updates.

Allow for feedback. Share hobbies and personal interests with website visitors. Provide links to sites related to friends, family, or personal

interest.

Target Market

Web Whale’s Target Market is:

Small Businesses:•NFTE Student owned businesses

•Small businesses with fewer than 5 employees

Individuals:

•High School Seniors

•College Freshman and Sophomores

•Students entering the work force

Market Research

Florida Designs (www.floridadesigns.com) 4 pages: $300 6 pages: $600 10 pages: $750

Web Jurassic (www.webjurasic.com/options.html) 1-9 pages: $500 10-25 pages: $550-$900 26-50 pages: $950 - $2,000

Competitors are much more expensive and do not target smaller businesses and individuals

Competitive Advantage

Affordable prices through use of standardized templates.

Easy to use.Easy to update.Maintenance provided for significant,

substantial updates or changes.Provide service to underserved market.

Marketing Plan

Small Businesses NFTE Washington

Meet teachers Pass out fliers Give Presentations

Business Department (Prince George’s Community College) Post fliers in hallways Meet with professors

Washington Business Journal (New Businesses Section) Mail Cold Calling

Individual Distribute Targeted Fliers and Business Cards to:

High School Seniors Howard University/University of Maryland (Freshmen and Sophomores) Career Department (Largo High School)

Start Up Costs

Supplies Computer Paper (1 case) $28.00 Printer cartridges (2 cartridges) $72.98 CD ROMs (40) $25.98

Advertisements Business Cards (500) $23.96 Brochures (200) $29.97 Flyers (200) $10.00

Computer and Printer (In Kind) Work Space (In Kind) Receipt Book $4.75

Total Start Up Costs $195.64

Definition of One Unit

Web Whale will consist of two different services: Personal and Business website design. Within

these two areas the site will consist of 2 revenue sources: the creation and management of the site.

A personal page as the name implies will be designed for

personal use. It will cost $90 to design alone as long as it is under 25 MB of space. The cost to maintain and Design the site will be $25.00 per month with a $10 Hosting fee.

A Business website will most likely be used for business promotion on the internet. It will cost $120 to design, keeping in mind that it must take up less than 50 MB of space. The cost to maintain and host a business website will be $30.00 per month with a $15 Hosting fee.

Economics of One Unit

1 UnitThe design of a personal website.

Selling price $95.00 Service (Labor) Time 4 hours Service Cost $8.00/hr. Supplies

Paper (50 sheets) $.28 Printer Cartage (1/25 of a cartg.) $1.46 CDs (2) $1.30 $3.04

C.O.S.S $35.04 Gross Profit $59.96

Note: The Economics of Maintenance are:Selling Price $25.00Service (Labor) time 2 hoursService Cost $6.00/hr.C.O.S.S $12.00Gross profit $13.00

Fixed Costs

Advertising Flyers(100) Brochures(100) Business Cards(100)

Total Fixed Cost

Monthly Yearly

$ 5.00 $ 60.00$14.99 $179.88$ 4.80 $ 57.60

$ 24.79 $297.48

Monthly Sales Projection

Month D M January 1 1 February 1 1 March 1 2 April 1 2 May 1 3 June 1 3

D = DesignM = Cumulative

Maintenance Contracts

Month D M July 1 4 August 1 4 Sept. 1 5 October 1 5 Nov. 1 6 Dec. 1 6

Total 102

Note: This projection includes only the sales of personal websites.

Chart of Revenue

050

100150200250

Jan April July OctDesign Rev.

Design Rev.Gross Rev.Maintain. Rev.

Monthly Projection Income Statement For March

Units Sold = Selling Price = Total Sales = Total C.O.S.S = Gross Profit = Fixed Costs = Profit Before Taxes = Taxes at 25% = Net Profit =

1 (Design)

$ 95.00$145.00$ 59.04$ 85.96$ 24.79$ 61.17$ 15.30$ 45.90

2(Maint.)

$ 25.00

Budgeted Yearly Income Statement For the year of 2004 - 2005

Units Sold = Selling Price = Total Sales = Total C.O.S.S = Gross Profit = Fixed Costs = Profit Before Taxes = Taxes at 25% = Net Profit =

12 (Design)

$ 95.00$ 2,240.00$ 948.48

$ 1,291.52 $ 297.48 $ 994.04

$ 248.51$ 745.53

44 (Maint.)

$ 25.00

Financial Ratio

Return on investment

$ 745.53 - $195.64 X 100 = 280.89%

$195.64

Owner’s Qualifications

• 5 years experience with HTML (a computer language used to design websites.)

• Proficiency using Java Script (a coding language used to enhance websites with small applications)

• I have previously completed 5 websites over 30 kb large.

• Currently enrolled in entrepreneurship and college level accounting classes.

Short and Long Term Goals

Short Term Goals• Graduate from Largo High

School in the year 2005 . • Attend a prestigious college

funded by either a Swimming scholarship or revenues from my business.

• Expand business by hiring other employees who are also proficient in the art of website design.

• Graduate from College with a degree in Business Admin. and Computer Science

Long Term Goals• Expand Web Whale to a

global scale.• Own businesses in other

aspects dealing with Computer sciences.

• Gain enough expertise in computer programming to design and sell software which can solve a wide variety of computer related problems.

Entrepreneurs Credo

Here at Web Whale we always:Put the Customer FirstKeep Good Records.Make Sure we Know What we are DoingSatisfy the Customer’s Needs

Acknowledgments

On behalf of Web Whale I would like to thank:

The NFTE Organization

Ms. Cherl Fitzgerald

The Largo High School Entrepreneurship Class of 2005