This holiday season, we honor and remember those we love ...
We Honor All
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Transcript of We Honor All
Purposeful Connection
How can social media help create purposeful connectedness for Americans domestically?
Induce Trial Target specific demographics Create a social good
Core Concepts
A platform to rally new and existing users through a shared challenge to connect for a purpose
A tweet for every veteran A tweet for every breast cancer survivor A tweet for each product GAP sells
Why:
What:
Examples:
Use Case of WeHonorAll
Honoring Cpl Bob Smith from ME for serving America #WeHonorAll
Shared Experience Real‐Time One‐to‐One Inclusive
Recognize all 1.5M active‐duty service members in America’s first participatory holiday on Veteran’s Day.
“ Social Good
Less than 1% of the population is doing 100% of the Fighting. Nothing is asked of us in any fashion.
Tom Brokaw January 27, 2011
“
Framework
Symmetric Asymmetric
Connectedness
None
Life Partner
In+macy
Acquaintance
Colleague
Friend
chatroule3e One‐to‐One
WeHonorAll
Collec/ve Ac/on