WEFOUND HER

Meet Summer. A healthy, 15-year-old kid who grew up with Babybio® Deserve when it was first introduced in Malaysia in 2002.

Contents

Journey of Babybio® bunny

Babybio® wonder kids we found

Meeting Babybio® parents and wonder kids

Presenting the lady who introduces Babybio® Deserve to Malaysia

Greetings from Vitagermine, France

Life on dairy farm: A cow’s story

Have you found the formula your child deserves?

Crews behind the scene

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I’m an adventurous bunny born in France who loves to meet new friends. I’ve befriended little boys and girls around the world. They’re charming, sweet little darlings whom I care a lot!

For many years, I’ve travelled across the nation and neighbouring countries in search of the finest raw ingredients for my buddies.

I’ll go that extra mile to make sure foods I brought to them are not only the best of quality but their origins—where and how they’re planted, bred and harvested—are known and traceable.

On a fateful day 15 years ago, I brought some nutritious goodness and sailed across the sea to Malaysia to meet this lady and her family who insisted on introducing me to their young children.

Through this family, I then met some other wonder kids there. They were teeny weeny little ones when we met. Oh, you’ve no idea how much I’ve missed them!

So, I’ve decided to make a trip this year to look for them. And I found them!

You wouldn’t believe how tall and strong they are now. We’ve had such good reunion, yes, you bet we did! And I’ve made new little buddies along the way too. Would you like to meet them? Let’s!

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WONDER KIDS WE FOUND:

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I enjoy singing and playing badminton. So naturally, I’m a member of our school’s music club and badminton club. It’s an enjoyable experience to join school musical performances.

Besides, I’m truly into food and travelling. It’s fascinating to discover new cultural traditions and foods from other countries that I’m visiting, and how different they are from ours.

I love to eat, a lot! But I have to watch my figure. I wonder why some people eat lots and lots and never seem to gain weight, how nice! Well, I guess my mum is partially responsible for my current figure as she’s such a good cook! Her recipes are different from others, and food she cooks, trust me, they are THE most delicious!

The best moment in my life by far was when I won first prize in Bahasa Malaysia speech competition when I was in Standard 6. I was happiest then not simply because of the winning, but it’s because I’ve met an incredible teacher who offered great support and encouragement, and that my effort bore result.

My ambition is to be a lawyer. I’d like to help innocent people. To be able to help others is the most meaningful thing to do.

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WONDER KIDS WE FOUND:

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School life is awesome! I’m the class monitor, athlete and president of the music club. I play the piano, flute and I sing in the choir. I’ve also participated in the speech and composition contests.

I love to play badminton too! Yes, as you can see, I’m a happy girl with a busy life. The happiest moment in my life is when I scored well in exams and won trophies in competitions.

My mum told me that I’m a Babybio® wonder kid since I was little. She was told that it’s more nutritious for me. I know organic food is good because it has no preservatives, additives and it’s much healthier. In fact, I grow up eating organic foods.

I’m grateful to have my mum. Thank you for giving me a healthy learning environment. Thank you for all the excellent choices you’ve made in my best interest. I think my mum is smart and beautiful; and you know what, people say I look like her!

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WONDER KIDS WE FOUND:

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When I grow up, I hope to continue my mum’s business selling organic skin care products and offering spa treatments for people.

I’m into up-cycling handicraft —handmade toys are my specialty. I think handmade gifts are a meaningful token to individuals who receive them.

I value friendship very much. I’m happiest when hanging out with my friends but saddest when we’re having a fight. School can be boring sometimes, but because of friends, I look forward to it every day.

This year I’m elected as the class monitor. Sometimes, it can be rather frustrating when people don’t follow instruction. Besides, I play volleyball and join storytelling competition.

Whenever I encounter problems, I’ll try to solve them without causing too much inconvenience to others. But when I’m down, mum is always there to listen and discuss with me on how we should tackle what’s bothering me.

I love you, mum, for always being there when I need you!

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THE TAN FAMILY

“We’re vegetarians, and finding a non-marine fish DHA milk powder can be challenging. Our two kids were breastfed for 3 months after birth; started drinking organic milk since then. Our boys have firm physiques and people often mistaken my 4 years old boy for being much older due to his height and mature looks.”

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EMILY 40 years old Mother of 3 wonder kids

“The Babybio® Deserve was perfect for my children. They didn’t have indigestion problems—no more spitting up or reflux, no more skin allergy. I felt safe and that I could trust the product. I don’t mind spending a little more on organic foods for my kids.”

JENNIFER WONG 60 years old Grandmother of 2 wonder kids

“After my grandchildren had been born, my daughter was committed to breastfeeding them before they were given organic milk powder. After the switch, my granddaughter was considered underweight and we took her to the doctor. However, we remained confident of our choice. Call me paranoid if you may. But, I’ll still opt for organic food for my family’s diet—it’s safe, free from GMO, and chemicals.”

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GRACE 40 years old Mother of 2 wonder kids

“We have selected Babybio®

Deserve after searching for milk alternative for our children. They have never had indigestion or diarrhoea. They are calm babies, and I had no difficulty introducing them to various weaning food.”

MR CHIA 38 years old Father of 2 wonder kids

“When my wife and I was surveying milk powder for our children, people recommended the Babybio® Deserve organic milk powder because it’s said to be nutritious. We went for it, and I guess it’s suitable for our kids because they tend to have a stronger immune system and seldom fall sick.”

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THE LIM FAMILY

“We choose organic food because they’re safe food. Our son is healthy, and his calcium intake is sufficient. However, he has difficulty in passing stools despite having had enough water consumption. We gave him probiotics to ease his constipation. This problem has prompted us to consider changing milk powder. But, eventually, we have decided to stick with organic milk powder for we trust that it’s a quality product.”

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Presenting the lady who introduces Babybio® Deserve to Malaysia

CALLIE TAI CEO of Blue Oasis (M) Sdn Bhd

My biggest motivation for bringing Babybio® Deserve into Malaysia in the early 2000s was my sister’s request for an organic formula for my nephew, Ivan.

Babybio® Deserve was the only certified organic milk powder found in the international market back in those days.

I remembered Jean-Michel, the Managing Director of Vitagermine, expressed that Babybio® Deserve was developed with young children’s best interest in mind and to train their delicate taste buds for natural taste. We are certain that given the right foods, children will learn to appreciate taste of real food in their later life.

In the year 2002, Blue Oasis was the first appointed importer and distributor for Babybio® Deserve and all other brands under Vitagermine in Malaysia. Not long after that, we visited their manufacturing plant in France. We were privileged to be given a thorough tour of the plant with detailed information about the whole production.

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The visit has strengthened our trusts in Vitagermine and their commitment to maintaining the quality of their ingredients as well as the end products. We were also touched by the way they look after their farmers and suppliers; which in turns, remains as my inspiration.

If alternative foods are required, we recommend organic milk powder.However, we heartily encourage mothers to adopt an organic diet and fully breastfeed their young children as long as possible.

A decade ago, Babybio®

Deserve was an entirely unknown brand and local doctors were much less aware of organic foods back then. Many parents gave up Babybio® Deserve for various reasons. It took us many

years of persistent efforts and experiences to convince parents and doctors the merit of organic foods.

I am ever grateful to our colleagues, families and customers for choosing Babybio® Deserve for their children in the early days. It was their personal experience and journey that have boosted our confidence most. It is heartwarming to witness how these Babybio® children have now grown up into healthy kids and active teenagers.

To all Babybio® wonder kids out there, be grateful to your parents for their courage to do what they believe is the best for you. Last but not least, I’d like to congratulate you for having a great start in life! Be good and do well.

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When we, at Vitagermine, decided to establish our first organic children’s formula 20 years ago, we were all young parents, and our goal was to bring the highest quality products for our cherished children in order to give them a high nutritional kick-off in life.

We realised that, if you want safe and clean products, you should first procure the best, purest ingredients that Mother Earth can deliver. That is a quest in itself beyond the well-organised main stream ingredients could offer. That was our goal in which we’ve finally achieved for the future of our children.

Time flies, and after all these pioneering years, the true reward for our team is to meet with the first batch of young children in Malaysia who are fed with Babybio® Deserve. We would like to share with them our nutrition philosophy that is not just about body health, but, we hope, can be one of the foundation of a better sustainable world construction.

With the fruitful support of our partners across borders, such as Blue Oasis in Malaysia, we feel as motivated as in the beginning to continue feeding the children of our children.

Jean-Michel BOYER Managing Director Vitagermine (France)

GREETINGS FROM VITAGERMINE, FRANCE:

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Since the birth of Babybio® Deserve, we have always been formulating products just as they are meant for our own children; with the use of best ingredients for the best of taste and nutrition, this we promise.

Young children play an integral part in our product development. For new products, we value the input from children through tasting sessions. Day after day, year after year, our children have grown up; and it is so pleasant to see that they have grown to be healthy and high-spirited youngsters.

To Babybio® children, no matter where you are, I hope you will continue to consume organic foods and get involved in environmental causes and organic agriculture; because we do not inherit the earth from of our ancestors, we borrow it from our children. I wish you all the best for the future.

Luc LAVENSEAU R&D Director Vitagermine (France)

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Loire-Atlantique in West Coast of France.

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Salut! Comment ça va? I’m a dairy cow, a lucky one so I’ve heard some said. This is where I live—a grass-filled pasture with a variety of crops; a home of mine, which I share with 90 others, surrounded by lush vegetation, plentiful herbs, and the fertile soil is exception-ally rich in alluviums (clay and silt).

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I’m not sure how large exactly is 195 hectares. All I know is we’ve got a comfy life here at Loire-Atlantique in West Coast of France. I chew about 20 kg of fresh grass daily; though we could roam freely, we’ll be ushered to greener patch every other 21 days.

I guess that’s so grasses could re-grow. After all, collectively, we’re one great lawn mower. Don’t ever think that grass is our only food, no. We also graze on a wide variety of grains such as millet, corn, oat, and 10 other types of organic fresh produce.

Yes, we’re on what human would call a wholesome diet. I suppose that’s why we seldom fall sick. Even if we did, we’d receive homoeopathic treatment to enhance our self-healing ability. Only when our sickness persists, we’ll then be given a small dosage of antibiotics. However, it’s a policy that recovering cows’ milk won’t be harvested for up to 21 days.

And besides, hormone injection such as oxytocin is a big NO for us; it’s banned. Can you imagine the serious harmful effects on our health, and to humans who consume our milk if we received such injection just to increase milk production? That’s unethical.

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For us working moo cows, we’re entitled to pretty good welfare, all things considered. Like me, I’m a young mother for an adorable calf of two months old. I have the privilege of fully feeding my calf up to 3 months, and I’m grateful that I won’t be milked for commercial consumption during this period. With this, my newborn could get enough nourish-ment, and this means a lot to both of us.

Hence, my gratitude always goes to humankind for providing such ideal environment where we live harmoniously. We’ve got all we need here. In return, I’m proud to offer possibly the second best nutritious foods, rich in oligo-elements and fat, for human children’s healthy growth.

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Produced with the best interest of your children’s health in mind.

Essential fatty acids (EFAs) from first cold-pressed organic vegetable oils. EFAs are vital for children’s brain and nerve development.

Promote healthy taste buds and diet habit from young.

100% certified organic. No antibiotics, no growth hormone and no pesticides.

Babybio®Deserve is produced by our manufacturer in France, with over 40 years of experience in milk formulation for children.

Professionally formulated with precious nutritional composition essential for optimum physical and mental growth of children age 1–3.

Have you found the formula your child deserves?

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BETTER DIGESTIBILITYEasier to digest due to the unique composition and structure of protein and fat in goat’s milk.

WITH NATURAL NUCLEOTIDESHelp immune system develop- ment and response. Nucleotides is also a substance found in mother’s breast milk.

ENRICHED WITH PROBIOTICSFriendly bacteria that promote healthier digestion and stronger immune system.

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Crews behind the scene

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It has been a wonderful and an emotional rendezvous with wonder kids and parents from Malaysia who believe in me, in Babybio® Deserve. My deepest gratitude goes to your continual support so that many more young children could benefit from good products made of quality real ingredients from good people who regard highly of what they’re doing, in the way of fair trade. I’ll always put children’s needs above all things else, this I promise.

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THE FIRST ORGANIC FORMULA IN MALAYSIA SINCE 2002

Organic

Blue Oasis (M) Sdn Bhd www.whynotorganic.com.my