We First Seattle
-
Upload
simon-mainwaring -
Category
Business
-
view
639 -
download
4
Transcript of We First Seattle
![Page 1: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/1.jpg)
![Page 2: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/2.jpg)
@simonmainwaring
![Page 3: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/3.jpg)
@simonmainwaring
![Page 4: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/4.jpg)
@simonmainwaring
![Page 5: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/5.jpg)
Consumers want a better world,not just better widgets.
@simonmainwaring
![Page 6: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/6.jpg)
“86% of global consumers believe that business needs to place at least equal weight on society’s
interests as on business’ interests.”Edelman 2010 GoodPurpose® Study
@simonmainwaring
![Page 7: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/7.jpg)
How does the private sector help fix our world?
@simonmainwaring
![Page 8: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/8.jpg)
@simonmainwaring
![Page 9: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/9.jpg)
@simonmainwaring
![Page 10: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/10.jpg)
@simonmainwaring
![Page 11: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/11.jpg)
@simonmainwaring
![Page 12: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/12.jpg)
@simonmainwaring
![Page 13: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/13.jpg)
@simonmainwaring
![Page 14: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/14.jpg)
@simonmainwaring
Brand/Foundation Partnership: BMGF & FC Barcelona
![Page 15: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/15.jpg)
@simonmainwaring
Brand/Consumer Partnership: Expedition 206 ‘Open Happiness’
![Page 16: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/16.jpg)
@simonmainwaring
Brand/Consumer/Non-Profit Partnership: Pepsi Refresh Project
![Page 17: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/17.jpg)
@simonmainwaring
Brand/Foundation Partnership: Nike & Livestrong Foundation
![Page 18: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/18.jpg)
@simonmainwaring
Brand/Foundation Partnerships: Nike & Livestrong
![Page 19: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/19.jpg)
@simonmainwaring
Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief
![Page 20: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/20.jpg)
@simonmainwaring
Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief
![Page 21: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/21.jpg)
@simonmainwaring
Global Brand Initiative: Brands support First Lady’s ‘Let’s Move’ Initiative
![Page 23: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/23.jpg)
@simonmainwaring
Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
![Page 24: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/24.jpg)
How will social technology reshapethe future of social change?
@simonmainwaring
![Page 25: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/25.jpg)
@simonmainwaring
Brand Goodwill: Nordstrom enters NYC with charity store
![Page 26: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/26.jpg)
@simonmainwaring
For Profit/Cause Integration: TOMS Shoes and Eyewear
![Page 27: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/27.jpg)
@simonmainwaring
Non-Profit Brand Storytellers: charity: water
![Page 28: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/28.jpg)
@simonmainwaring
Brand/Non-Profit Partnerships: Made For Good
![Page 29: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/29.jpg)
@simonmainwaring
Brand Collaboration: Nike Environmental Design Tool
![Page 30: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/30.jpg)
@simonmainwaring
Brand Accountability: BrandKarma.com
![Page 31: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/31.jpg)
@simonmainwaring
Brand/Customer Partnerships: Socialvest online/mobile platform
![Page 32: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/32.jpg)
@simonmainwaring
Citizen Activism: #OperationCupOfTea
![Page 33: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/33.jpg)
@simonmainwaring
Community Activism: BeRemedy.org
![Page 34: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/34.jpg)
@simonmainwaring
Mobile Brand Accountability: GoodGuide customer app
![Page 35: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/35.jpg)
@simonmainwaring
Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content
![Page 36: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/36.jpg)
Thank You.
Twitter: @simonmainwaring
Facebook: facebook.com/wefirst
Google+: Simon Mainwaring
Book: wefirstbook.com
Blog: simonmainwaring.com
For these SLIDES and We First VIDEO, text your NAME and EMAIL to
1 (310) 321-4009
![Page 37: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/37.jpg)
Global Brand Initiative
@simonmainwaring
![Page 38: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/38.jpg)
GlobalBrand
Initiative
![Page 39: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/39.jpg)
Key Strategies
@simonmainwaring
![Page 40: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/40.jpg)
Key Social Strategies/Tactics
Crowdsource ideas or funds or IP
Collaborate with competitors/cross sector
Build contribution into real/virtual consumption
Launch/partner with employee volunteer programs
Use social platforms to trigger donations/actions
Use online platforms/mobile apps for credibility/reach
@simonmainwaring#WeFirst
![Page 41: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/41.jpg)
Case Studies
@simonmainwaring
![Page 42: We First Seattle](https://reader034.fdocuments.in/reader034/viewer/2022052618/55491f9eb4c905a54c8b6c92/html5/thumbnails/42.jpg)
Case Studies
Brand/Non-profit/Consumer Platforms: Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion
Brand/Cause Marketing: GMC/Invisible People, Pampers/UNICEF, Nike/Livestrong, Ford/People’s Fleet, charity:water, AOL 365,
Toyota/100 cars, Tide/Loads of Hope, CareOne, Hershey/Care to Learn
Brand Collaboration: Sustainable Apparel Coalition, Nike Environmental Apparel Design Tool, Let’s Move Nutrition Charter, Nike
Green XChangeCrowdsourcing: Threadless Atrium, Crowdrise, Kickstarter,
BeRemedy.org, LoudSauce
For Profit: TOMS, GOODcorps, B Corps, StartSomeGood, Dancing Deer Bakery, Yerba Mate
Online/Mobile Apps: brandkarma.com, GoodGuide, SocialVest
@simonmainwaring#WeFirst