We Coach The Pros Presents: Email Standout Subject Lines

We Coach The ProsSandra Flores832-289-4465

www.WeCoachTheSalesPros.com

[email protected]

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

© Constant Contact 2015

Standout Subject LinesGet Opened, Get Read, Get Results

3

At its core, marketing is about getting results.

First impressionsmatter.

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Clicks / downloads

Visits to the store / office

Reservations /

appointments Calls

What kind of results?

Revenue / donations

Source: PewInternet.org 6

Email is hard to beat. It’s where people are...

91% of US adults like to receive promotional emails from companies they do business with

138% spend more with email offers than those who don’t receive any email offers

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Subject lines can...•Get your email read• Bring you more business more revenue• Build awareness around your business or organization

8Source: Inwise

open an email based on the subject line.

More than1/3 of people

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53%of emails are opened on mobile

The impact of mobile on email

Source: Litmus Source: PhoneArena.com

150 times/day

People check their phones

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Agenda1.Why are Subject Lines so

important?2.How to write good ones3.Consider desktop & mobile4.Next steps

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An email that isn’t opened...isn’t effective.

1. Why are Subject Lines so important?

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1. Recognized

senderWho sent it?

3 reasons they’ll open your email

When was it received?Worth reading?

2. Convenient

timing3. Compelling

subject

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Entice them.•Use “teaser” text •Customize the message


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• Avoid spam-like terms • Check your spam folder•Use spam-check button


Choose your words carefully. Freecredit

Saveoffers

Click

incometraffic

nowcash

orderrates

Urgent

Act Now!

Act Now!

Gethome

dollarsFast!

guaranteed

FeesPurchasemoney

Refund

Winremove

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2. How to write good ones

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A good subject line can make or break an email.

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• Sales• Event attendees• Fundraising success• Subscriber participation


•It’s a driver of...

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Standout subject lines = email openedShort & sweet:4-7 words ideal

Attractive offers:Discounts & gifts

Keep it clean:Easy for mobile

Brand identity:Incorporate yours

Hint of mystery:Raise interest

Ask Questions:Make them think

Create urgency:Don’t miss out!

Entertain, warn, inform: Share

knowledge

Literary techniques:

Write like a pro

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Top 3 reasons Top 5 priorities Top 7 concerns

Top 11 issues 9 best tips & tricks 7 need-to-know strategies

Improve any subject line using “top appeal”

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Great subject lines = email opened


Top Appeal7 must haves for

Fall

Sense of Urgency

Only 12 seats left – get yours before

midnight

PersonalizeWhat you need

to know about your personal finances

Ask a QuestionHow can we help

your business grow?

Exclusive AppealAn exclusive offer

just for you!

Stay “In the Know”

13 signs you’re budgeting wrong

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Literary techniques


Onomatopoeia

Boom! Crackle! Pop!

AllusionsWe’re bringing

crafty back

AlliterationSeven Simple

Solutions to Saving

ChunkingLions, Tigers & the Springfield Bears,

oh my!

Numbers13 Ways You’re

KILLING Your Credit Score

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Adapt your subject line using “literary techniques”


Basic Subject Line Literary Technique Improved Subject Lines

June Promotion Onomatopoeia

Joe’s Pet Store Newsletter Allusions

Mother’s Day Specials Alliteration

Sign up for Summer Camp Chunking

New England Concert Update: Numbers

Splish! Splash ! Oh, the prices we’ve slashed!Cha-Ching!

Who let the dogs out?! Pet Shots This SaturdayFido’s Got 99 Problems… But Fleas Ain’t One

Make Mom’s Morning Miraculous!Cards, Candy and one Cozy Couch

Summer Camp 2015: NEW! Archery, fencing & sailing.Kids love it. Parents dream about it. Registration is open.

3 Can’t Miss Summer Festivals16 Bands but only 1 Miranda Lambert

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What would you change?Our monthly tax newsletter

3 overlooked tax deductions you may qualify for

New product arrivalYou asked for it. It’s here.

Get a FREE Apple Watch!!!Apple Watch. Want one?

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Finding inspiration


Check the news! Magazine headlines/covers

Look at what others are doingSearch results headlines

Blog titlesTweets on Twitter with lots of engagement

‘Listicles’ that make you curiously click their headlines like: • Buzzfeed• Upworthy• Mashable

http://www.buzzfeed.com/

http://www.upworthy.com/

http://mashable.com/

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3. Consider desktop & mobile

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Consider mobile.


Source: Blue Hornet 27

When email doesn’t look good on mobile

30% unsubscribe

80% delete

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76%

of people read email

on their phones


67%

of b2b workers view emails on their phone

64%

of key decision makers read emails on mobile

Source: 60secondmarketer.comSource: Marketing Sherpa

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Best design practices

•Use mobile friendly templates or single column templates• Logo is left or center & links to website• Apply brand colors•Minimum 12pt font for body text & 22pt for headlines•Use customized pre-header text


Source: Litmus 30

2. Subject Line optimization techniques

30-40 characters max typically appear on most mobile devices6-11 words fit best; 4-7 has greatest response

Customize first 11-18 words of “pre-header” text to entice mobile readers

53% of email is opened on mobile devices

•Size matters. Keep it clear, make it clever, keep it short.

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4. Next steps

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4. Next steps

Check the success of your subject lines.

Four simple steps…

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1.Brainstorm 3 versions2.Test on mobile & desktop before

sending3.Consider preview pane & use pre-

header text 4.Monitor your progress

4. Next steps

Authorized Local Expert – Sandra [email protected] D:832-289-4465

Text wecoachthepros to 22828 to join my list!

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@wecoachthepros

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http://www.wecoachthesalespros.com/

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Questions?

We Coach The Pros Presents: Email Standout Subject Lines

Business

Transcript of We Coach The Pros Presents: Email Standout Subject Lines