We Benefit You!
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Transcript of We Benefit You!
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We Benefit You!Great reach Gen-Y efficiently.Gen-Y’s are big spenders!70% of students have been
motivated to take some sort of call-to-action.
Our packages are flexible.Free artwork!
Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
Fun Fact: Gen-Y’s
collectively spend $170 million per
year.
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Award-Winning NewspaperNational Pacemaker Award 2007! Last year won several state-wide awards
Best editorial Best color advertisement Best A&E story Best online advertisement
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Fresno State has over 22,000 students, faculty and staffNearly 75% of students read the ads in their school
newspapers.
Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
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We have 43 newspaper stands on campus!
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Brand-new!High readership and pass-a-long
rate!Students pick their favorite
businesses.Over 30 categories.
Dec. 5
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PrintStudents spend an average of 13
minutes reading the newspaper.
Prints three 3 times a week.
The Collegian offers seven 7 different ad sizes.
Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
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OnlineAvailable 24/7.The Collegian Online receives 500,000 unique
visitors yearly. It also receives 42,300 unique monthly visitors.We offer 3 different ad sizes.
Google Analytics, 2011
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Effective AdvertisingMultiple insertionsColorLarge adsSpecial Issues
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Ultimately, we would love to work with you.
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Our Ideas…Happiest Hour, Friday from
8p.m. – 9 p.m. with Fresno State I.D.
Bulldog Roll = $8V.I.B. (Very Important
Bulldog) -10% promotion until Black Friday via ad cutout.
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Lightning Roll Ninja Roll Soft Shell Roll(2) Fifth Page Page
Ads(3) Eighth Page Ads
1 Month Online Rectangle Ad
(5) Eighth Page Ads1 Month Online Wide
Skyscraper Ad
(1) Fifth Page Ad1 Month Online Wide
Skyscraper Ad
Total column inches (c”) = 60c”
Bulk Rate = $8.40= 50c”
Bulk Rate = $8.40= 10c”
Bulk Rate = $9.00$8.20 x 60c”= 492.00 $8.40 x 40c”=
$336.00$9.00 x 10c” =
$90.00$75 Color x 5 ads =
$375.00$75 x 5 ads =
$375.00$75 x 1ad = $75.00
$492 + $375 = Print Cost $867.00
$336 + $375 =Print Cost $711.00
$90 + $75 =Print Cost $165.00
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Lightning Roll Ninja Roll Soft Shell Roll1 Month Online
Rectangle = $300
1 Month Online Wide Skyscraper = $250
1 Month Online Wide Skyscraper =$250
Print Cost $867.00 +Online Cost$300.00
Print Cost$711.00 +Online Cost$250.00
Print Cost$165.00 +Online Cost$250.00
Total Cost =$1,167.00
Total Cost =$961.00
Total Cost =$415.00
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November
December
Special Issues and Inserts11/16 Basketball/Winter Sports11/19 Thanksgiving+12/5 Student Choice Awards12/12 Holiday+