POWER IN PARTNERSHIP

POWER IN PARTNERSHIP

We Are USATF

USATF and You

The image of a track & field athlete of any age

calls to mind speed, beauty, fitness and grace in

motion. Ours is the basis of nearly every sport and

is one of the most broadly influential lifestyle

sports in the United States, with millions of young

track and cross country athletes and 30 million

Americans who will go running at some point this

year – 10 million of them with regularity.

USA Track & Field is a family of participants,

coaches, events, event directors, volunteers and

their families who live in, and travel to, every

corner of the country.

- 110,000 members of USA Track & Field

- Nearly 6,000 USATF-sanctioned events

each year

- More than 40 USATF National

Championship events annually

A Partnership with USA Track & Field Provides:

PREMIUM BRAND - USA Track & Field holds a

unique place in American culture. Like our sponsors

themselves, we stand as the premium brand in our

category, fielding the World’s #1 Track & Field Team

and overseeing the #1 middle-school and high

school participatory sport in the country.

ORGANIC DIVERSITY - With a socioeconomic demographic that

spans from inner cities to Wall Street, USA Track & Field

members are found in every demographic, in every geographic

region of the country. Every size, shape, ethnicity, age, gender

and household income can be found in the sport. More than 60

percent of USATF’s110,000+ members are youth athletes, ages

18 and under, while the 125 athletes who compose Team USA at

the Olympic Games win the hearts and minds of millions as the

World’s #1 Track & Field Team.

A Partnership with USATF Provides:

BROAD REACH - Equally as important is

that the thousands of influencers and

tastemakers in the sport – parents,

coaches, officials, volunteers, and the

professional athletes who serve as

heroes– also are USATF members.

All are not only USATF members,

they are clients of USATF sponsors.

Asset Offerings

We offer our partners a wide

range of partnership options that

reflect the wide reach of

excellence within USA Track &

Field. National media platforms,

grass-roots outreach, lifestyle

and health programs, and

affiliation with other premium

brands: all are a sampling of

what we have to offer.

USATF Partnership Opportunities Entitlement of USATF

Championship Series

• A series of up to eight nationally televised,

elite track & field competitions in cities such

as Boston, New York, Philadelphia and Eugene,

Ore., broadcast on NBC and ESPN

• Features the country’s top athletes, including Allyson Felix, Sanya

Richards, Ashton Eaton, Lolo Jones, Tyson Gay and Galen Rupp, as well

as international stars like Usain Bolt.

• Title sponsorship includes a fully branded destination

website, TV commercial time, entitlement of a minimum of

two events at each stop, onfield signage, and new/social

media promotion and other elements catered to suit

our partners’ objectives

Nearly 70,000 athletes per year participate in

USATF’s Youth programs, from the grass

roots to national levels, at more than 150

local, regional and national meets

• Outreach to nearly 3,000 clubs and 57 USATF

Associations around the country

• Includes fully branded section of www.usatf.org,

entitlement of Junior Olympic Championships

(8,000 athletes plus their families), Youth Indoor

(600 athletes) and Outdoor (2,100 athletes)

Championships, Junior Olympic Cross Country

Championships (2,500 athletes) and USA Junior

Track & Field Championships (800 athletes)

• Partner opportunities for educational seminars,

entitlement of Junior Olympic All-American

program, event signage, new/social media

promotion and direct consumer engagement

Entitlement Opportunities - Youth

Entitlement of USATF Fan Zone

• An interactive, direct-to-consumer engagement

space, this mobile unit visits 6-8 sites per year

• Product sampling, branding and consumer

surveys meld with an interactive footprint that

engages fans in track & field activities and

educational areas

• Thousands of consumer surveys captured

annually; tens of thousands of consumers

engaged

Entitlement Opportunities

Entitlement Opportunities

Entitlement of USA Running Series

• An 11-race series of high-profile USATF

national championship road races for elite men

and women

• Participation of top stars Deena Kastor,

Shalane Flanagan, Kara Goucher, Meb

Keflezighi and Ryan Hall

• Championship races take place within the

structure of some of the country’s biggest

and most successful road racing events

• Entitlement includes a fully branded destination

website, presence on webcasts, event signage

and new/social media promotion

Entitlement Opportunities

Entitlement of Win With Integrity Program

• USATF and Team USA athletes engage in

community outreach aimed at educating youth,

parents, educators, and coaches about the

positive results that come from leading a

physically active, drug-free lifestyle while living

with integrity

• Founded by USATF in 2004, Win With

Integrity directly touches 20,000 young

people annually at schools and community

centers around the country

Entitlement Opportunities

USATF High Performance Assets

•USATF Athlete Podium Project

- Supports future medalists as they rise through the

competitive ranks

- Provides needed resources to emerging stars

- Fosters corporate affinity with athletes earlier

in their careers to establish brand loyalty

•Elite Athlete Summit

- Includes presentation of educational seminars at

Elite Athlete Retreat, Elite Athlete “Rookie Camp”

-Direct access to USATF’s most elite athletes,

influencing their peers and serving as

tastemakers to American consumers

• Team USA Training Camp

-Up to a 10-day Team USA camp prior to World

Championship and Olympic competition

• Chula Vista Training Center

-Training site for 20-30 full-time resident athletes

Entitlement Opportunities

Entitlement of USATF High

Performance Assets

•High Performance Training Centers

- Led by coaches with long-term records

of success, these centers are training

enclaves of elite professional athletes

focused on broad event disciplines

- Centers receive funding from USATF

- to help cover costs of operation

- Opportunity to title-sponsor Centers and athletes

• Sport Performance Workshops

- Team USA’s most elite athlete participate in a workshop

atmosphere addressing sport science, sports medicine, sport

psychology and nutrition. Up to 20 held each year

• Team USA Relay Camp

• Athlete lounges at USA Championships and World Championships

- Rights to marks

- Commercial units on USATF Championship

Series broadcasts

- Onfield signage at USATF events

- Presentation of educational seminars

At Elite Athlete Retreat, Elite Athlete

“Rookie Camp,” Junior Olympics

and Youth Championships

- USATF Coaching Education Programs

Additional Benefits/Activation Elements

– packaged or ala carte

Presence in USATF Fan Zone

Social media, print and online advertising/promotions

- Fast Forward membership magazine (print, digital

edition and app)

- Elite Beat magazine (print, digital edition and app)

- USATF Championship Series and USATF

Championship event programs

- Online ads at www.usatf.org

- Promotion via Facebook (140,000 fans) and

Twitter (43,000 followers)

- Eblasts to USATF members

Additional Benefits/Activation Elements

– packaged or ala carte

USATF Masters programs

- Championship programs for active Americans over age 40

USATF Annual meeting

- 4-5 day annual gathering of 1,000 leaders

and tastemakers in the sport

- Title sponsorship of Annual Meeting

- Title sponsorship of Jesse Owens Awards and Hall of

Fame Induction Ceremony

- Awards breakfast and vendor expo

Access to USATF member database for direct email

- Email directly to full USATF member list or sort by demographic

Additional Benefits/Activation Elements

– packaged or ala carte

For More Information on Partnerships with USA Track & Field:

Jill M. Geer

Chief Public Affairs Officer

Jill.Geer@usatf.org

317-713-4654