We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey
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we are the web jacqueline fackeldey@NVFM FARMADAG 2 november 2007
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Transcript of We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey
we are the web
jacqueline fackeldey@NVFM
FARMADAG2 november 2007
this is me…
business inspirator & innovator philips
ing feel-the-future online oxygen bijenkorf
klantropoloog linkedin vinder zwitserland
witte oordopjes technology-makes-it-possible-
people-make-it-happen human being ipv
human buying ov verkopen = gunnen
lovemark persoonlijke postbankpas connector
iets > niets boerenverstand mac
frankwatching molblog fackeldeyfinds.
shift happens
• ? views on YouTube in
1 year
• 2000 pictures uploaded
to flickr every ?
• 2.700.000.000 searches
on Google every ?
• 250.000 send and
received emails and
chats by ? th birthday
shift happens
• 4.000.000.000 views on YouTube in 1year
• 2000 pictures uploaded to flickr everyminute
• 2.700.000.000 searches on Googleevery month
• 250.000 send and received emails andchats by 21th birthday
web 2.0
passion tiranny of transparancy
we love to judge read & write share
webbased peer to peer prosumer
participation co-creation open source
public beta customization mash-up
word of mouth(wom)social networking buzz the longtail
with your
website?
it should be
– easy to use
– interactive
it should have
– an ’outside in’ mentality
– a review-functionality
with search?
• easy to use search
functionality on your own
website
• searchengine-marketing:– lead generation
– ‘branding’
– Google and beyond
with blogs?
• make your pr- andcommunicationdepartmentready for blogs
• monitoring relevant blogs
• advertisements on relevantblogs
• participate in relevant blogs
• start blogging yourself
ugc and co-
creation?
• faciltate users to participate in yourproducts or services
• make your content available to beshared on YouTube, incommunities, portals, blogs
• think ‘open source’ and be happywith mashups
• consider your users as valuable toyour business and ‘pay’ them if areactively particiapting in it
• surprise your users every once ina while with a new tool orfunctionality
so, it’s
marketing
with
and not
at the
customer
no control
no pushing
me selling
proposition
facilitate
listen, try & learn
be authentic,
honest
be human
inspired by
wired (thoughts)
didyouknow (stats)
cluetrain manifesto (thoughts)
logic and emotion (visuals)
futurelab (visual)
threadless (visual)
any questions?
you can find me here
www.fackeldeyfinds.com
+31 (0)6 146 77 496
skype: fackeldeyfinds
twitter.com/fackeldeyfinds
del icio us: macjfan
