We are the Linq between an unsigned act and major record labels.
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We are the Linq betw een an unsigned act and major record labels
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Transcript of We are the Linq between an unsigned act and major record labels.
We are the Linq between an unsigned act and major record labels
About Us?
Linq PR is a full service, boutique public relations company based in central Birmingham. We offer our services to a diverse range of clients, using our experience and expertise to create full campaigns.
• Branding • Digital and online
marketing
Our Services
At Linq PR we focus on personalized, high quality, multi-layered campaigns using a combination of all our teams skills. Here is a list of the services we provide:
0Ama – Account Director (Client liaison) 0Esther – Research and Strategy consultant 0Shanice – Press Officer 0Melinder – Image Consultant 0Soda – Digital and Online director
Social NetworkingWe believe that in the current market social networking is vital to exposing a client and the product that they are selling. Therefore we have created the same for ourselves in order to promote our services to potential new clients also.
Website
Press Press and offline promotion is vital to any campaign in order to expand on the reach that Bubzie’s music is currently getting in the music scene. In order to achieve our goal of increasing her fan base, and getting her more promotion for the Night of Pop event we have used a range of tools in order in maximize her expose.
Short Term 0Press release for single ‘You’re the only one’0S&M Blog interview and review 0Scene magazine review 05 plays on Scratch radio (New Music segment)0Promotional photo-shoot
Long Term The long term goals for the offline and press promotion of Bubzie is to promote her upcoming performance at;
0Night of Pop event
Once this event is complete we can then see how much of the offline promotion that we carried out was successful.
Primary Research
Audience Research
0Popular music was first recognised during the 1950’s and its origins derive from rock and roll
0As a genre, it is known for using stylistic elements from other music genres, making it one of the less rigid musical genres
0Early pop music drew inspiration from gospel, soul, jazz and rock and roll0Urban pop/contemporary R&B has seen a huge rise in popularity with
artists such as Beyonce, Rihanna, Alicia Keys, Nicki Minaj topping the popular music charts
0 It’s is a genre that is more popular with young people in particular female between the ages of 15 – 26
Audience Research
0Secondary research of population in Birmingham was conducted for the campaign
0 Facts and statistics were taken from a research report conducted in a census report. Information collated focused on the population of young people amongst all ethnicity groups within Birmingham.
0By collating information on the young population of Birmingham and taking into consideration ethnic backgrounds it allows us to create a brand and image for our artist that transcends with all of our age demographics no matter what their ethnic background is.
Audience Research
0Research obtained from a survey conducted by the University of Hertfordshire showed that popular music was the 3rd most popular music genre amongst our target audience, with R&B and Urban music also garnering a respectable amount of listeners.
Audience Research
0 Research obtained from a secondary source showed that the most popular tool used to discover new music amongst young was YouTube. As our artist already has a steady following on YouTube we will use this as the main outlet for her new music
Audience Research
Research obtained from the report also enabled us to establish which music sharing forums would prove to be most popular amongst our target audience.
Audience Research
0Promotional Tools
Our Objectives
0 S – The Online services of LinQ PR will launch the artist on multiple social networking platforms to establish the artists' brand and to create the artist a solid online following.
0 M – We will measure the success of the artists online presence by gathering quantitative data from each social networking platform that will reveal how many follower, listens, views the artist is receiving.
0 A- We aim to accomplish this by completely rebranding the artist and promoting them to the right target audience. With the combination of our industry knowledge and the correct branding this is achievable.
0 R- To review the artists current fan base and to reach out to a wider audience by setting realistic weekly targets.
0 T – 18th July (Date of pop culture event)
Bubzie Online
0Twitter: @OfficialBubzie 0Facebook: Bubzie Downing 0Tumblr: www.BubzieDowning.tumblr.com
WHY?
0 In the our primary research it was revealed that 40% of our target audience used Facebook when social networking followed closely by twitter.
0 We wanted to create our artist a blog that will allow her supporters a deeper insight into her transformation and her musical journey. We chose to use Tumblr particularly because it is a blogging platform that is very heavily imaged based but still you gives you a great format to write things up.
Linq PR
SMART objectives…
Stakeholders Fans
Local community
Media industry professions
Artists
Local media distributers
What are we trying to achieve with the event ?..
• Awareness• Interest • Desire • Action
Gantt chart
