We Are Studio 104

2 Welcome

Welcome to ‘Studio 104’, the exhibition of work

produced by the graduating students from the

BA (Hons) Design for Industry and BA (Hons)

Transportation Design programmes.

The work you see before you is the culmination

of four years of study here in the design school. It

represents a diverse range of creative endeavour

informed by collaboration with industry experts,

consumers, manufacturers and other specialists.

We fi rmly believe that our relationship with external

partners and end-users is vital to the relevance of

the designed output, this year is no exception.

We encourage you to ask questions, look beyond the

visual material and talk to the graduates about their

projects, we welcome your interest and feedback.

Each student will have their own story of the

amazing journey they have undergone over the

last four years – often a transformative one in many

senses, on both a personal and professional level.

We also must acknowledge the help we receive

every year from Placement providers, collaborative

project sponsors, external evaluators and other

organisations – a sincere thank you to everyone

involved.

It has been a pleasure to get to know this group

of talented, passionate and enthusiastic designers.

They are a credit to the established track record

of this course and institution. We look forward to

meeting them again in the near future – hopefully

to hear of their further success for many years to

come.

I would like to close in wishing them every success

as they embark on their onward creative journey – bonne chance!

BA (Hons) Design for IndustryBA (Hons) Transportation Design

David O’LearyBA (Hons), PgDip, CSWPActing Programme Leader

Contents 3

Our Work 6 Design for Industry (A-E)

RSA Spotlight 16 Student Design Award 2014

Our Work 18 Design for Industry (E-J)

About 10428 What is Studio 104?

Our Work 30 Design for Industry (K-R)

The Staff42 Illustrations by Asis Patel (p11)

Our Work 44 Design for Industry (R-T)

Our Work 51 Transportation Design

4 Contents

10

18

11

19

13

21

7

12

20

14

22

8

inSPIREAbby Lockwood

NiMO SmartwatchConnor Thompson

MiX & MatchHetang Zaveri

Speech BubbleAsis Patel

Thomas - FlippEmma James

The Great DNA MachineAlex Tinkler

Eat Wel.Ed Hope

Wear Science, Be Cool.Ahruem Kang

Community ToiletDave King

ReplayHiten Naranbhai

Listen CarefullyCraig McGarrell

CanvasFraser Louden

LENSAsh Pickford

Food DiscoveryEmilie Robinson

9

15

Designfor Industry

Contents 5

52

48

39

33

25

53

49

40

34

26

55

445

36

30

54

50

41 44

35

27

ALESCA HypercarMiles Featherstone

HavaxTom Nappey

WheelRob Dudley

Plot the Future.Rosie Mossey

ECHO StudioNick Wood

Bare BonesJordan Garbutt

Ferrari F140Chris Dudman

7 GinStu Cox

SequRhydian Lewis

SafekeepingMark Austwicke

FlutterJamie Samman

IMPKTSanjan Sabherwal

CUSTODIANOliver Brunt

digital / balanceLydia O’Neill

ThymeJack Pearson

Gas Turbine RacerRoss Lawton

AssistRyan Tempest

ContourNik Paro

dotsKate Knowles

Generator - ATVKostas Georgiou

Make with SOLETom Becker

ChaiRichard Price

DiabeatitNicola Hutchinson

VoluntargetJi Hwan Kim

U.goChristopher Dobbin

Natural FlowSeonggeun Choi

Personal PortfolioOliver Milverton

Unique NurtureMaija Kellett

The Perfect TeaJames Waters

51

47

38

32

24

46

37

31

23

Transportation Design

6 Our Work

Come and see what we’ve been losing sleep over.

This section contains the collection of work from the graduating students of BA (Hons) Design for Industry and Transportation Design 2014. This body of work approaches a wide variety of sectors, disciplines and problems, included are:

classic ID product offerings, new experiences, services and design probes amongst others. All of which utilise the design skills and techniques which we have acquired via 4 years of study and placements whilst at Northumbria University.

Our Work 7

inSPIREinSPIRE is a retail skills improvement programme designed to save the high street from the growth of online shopping by training retail employees so that they can re-energise their businesses. The programme is designed to ensure that training is self-sustaining post-workshop, delivering long-term improvements. inSPIRE’s innovative

training workshops were co-created, trialled and tested with retail experts and employees in a real-world commercial setting for 2 months. Collaborators noticed measurable improvements with positive customer feedback and as a result the programme continues to be implemented today.

Abby [email protected]+44 (0) 7970 023368

Service Design

Social Benefit

Experience Design

8 Our Work

Wear Science, Be Cool.Does proper gait style aff ect human life style in a positive way? The answer is ‘Yes, it does.’ Correct posture and gait help reduce the risk of spinal disc disorder and also infl uence fi rst impressions greatly. Therefore there are a number of shoes which cannot meet those requirements except high-heels. Women are

willing to wear high-heels to look more attractive than others, even if high-heels worsen their health. They suff er from supinated and pronated foot posture. For them, it is necessary to design orthotic footwear, which could meet both needs for the areas of fashion and science.

Ahreum [email protected]+44 (0) 7429 470561

Trend Forecasting

Product Design

Concept Development

Our Work 9

The Great DNA MachineThe Great DNA Machine is all about imagination and possibility. By understanding what is possible today we can inform the future, and fuelled by the insight that DNA can be used to store digital data, the Great DNA Machine is intended to provoke viewer reaction, particularly confusion and uncertainty. It is a

manifestation of what contemporary science might produce if DNA data storage technology was commonplace. Inspired by the speculative and conceptual designs of Anthony Dunne, Fiona Raby and Bruce Sterling, the Great DNA Machine is merely a mysterious edifice to a possible future reality.

Alex [email protected]+44 (0) 7984 599940

Design Research

Design for Debate

Design Thinking

10 Our Work

LENSLENS is a design probe that re-examines traditional lighting systems by deconstructing it, giving the user systematic control over the refraction and diffusion of light. It is constructed by using planoconvex lenses and Smart LED spot lights, which work in a symbiotic relationship, making light the revelation itself, rather than

merely the bearer of the revelation. LENS celebrates the ephemeral joy of light. Taking the fundamental finding from this design probe and giving them a commercial application shows how the industry can bring future technologies and new lighting archetypes to the consumer market .

Ash [email protected]+44 (0) 7965 787881

Experience Design

Design Strategy

Concept Development

Our Work 11

Speech Bubble‘Speech Bubble’ is a tool to help young people positively reflect on their stammer and realise that it’s not just about speech. The reflection process helps them think about their speech as well as the contributing factors such as their emotions, confidence and feelings of holding back. Going through this process generates them a personalised

‘Speech Bubble’ which is a visual representation of their stammer. This takes the stammer out of their mind and onto their screen making it easier to talk about it. The online community provides a safe place to do this, where other users gather together, and share their ‘Speech Bubble’.

Asis [email protected]+44 (0) 7873 585411

Tag Skills

Visual Communication

Interaction Design

Design Thinking

12 Our Work

Listen CarefullyA redefined product and brand experience to break the stigma surrounding hearing aids. Hearing loss is a natural part of ageing which affects 40% of over 40’s in the UK. However, those who could benefit from hearing aids are often deterred through the elderly stereotypes, negative

“beige-box” designs and avenues available to acquire the device. Listen Carefully addresses this issue through each touch-point in the customer journey to provide an accessible, personable and desirable alternative. The ultimate goal being to translate hearing aids into a fashionable accessory.

Craig [email protected]+44 (0) 7948 588462

Product Design

Experience Design

Design Strategy

Our Work 13

NiMo Smart-watchWe spend so much time on our mobile phones that we often miss what is truly important to us: family, friends and places. NiMO is designed to bring people back to the world they love and to keep people involved and connected

with the world around them rather than the information on our mobile phones. NiMO does this by listening to its surroundings; where it is, who its with, and what they’re doing and alerts you to what you might be missing.

Connor [email protected]+44 (0) 7547 711181

Product Design

User Interface

Concept Development

14 Our Work

The Community ToiletThe recent gang rape and hanging of two teenage girls whilst defecating in the open in Uttar Pradesh, India, shows the explicitly important link between sanitation and safety for women. The events also highlight the challenging attitudes towards sanitation as Jack Sim, World Toilet Organisation founder explains,

“There has to be a market for toilets. Right now there is a need for toilets but not a demand.” The community toilet aims to address this issue by actively engaging the community in the creation of the toilet space. This creates a sense of ownership and pride, the key elements to making a sanitation project a success.

Dave [email protected]+44 (0) 7878 196526

Re-Inventthe Toilet

Design for Manufacture

Design Thinking

Social Benefit

Our Work 15

Eat Wel.63% of office workers in the UK don’t plan their lunch before entering a food store. Wel is a food product and franchise system which allows consumers to improve their nutrition and subsequently their productivity with a new on-the-go

lunchtime experience. Playing on trends of self-quantification and gastroscience the Wel food system enables users to understand how their meal choices affect their wellbeing and excites them into making behavioural change.

Ed [email protected]+44 (0) 7593 330798


Concept Development

Design Strategy

16 RSA Showcase

A proposal for a community toilet that aims to address challenging attitudes towards sanitation by creating a sense of ownership within communities, the key to establishing a successful sanitation project.

4SANITATION is a frugally designed hygiene pack for use in refugee camps. It consists of 4 ultra-condensed, long life soap blocks which are infused with a harmless yet powerful substance called ‘Titanium Dioxide’ which destroys bacteria and odour whilst also leaving a shield of protection after use.

AshPickford

DavidKing

OliverBrunt

Breakfast for Two The Community Toilet 4SANITATION

Innovation inGiving

Re-Invent theToilet

Improve Hygiene,Improve Lives

A volunteering initiative that connects two groups of people in need - isolated older people and children who suff er from food poverty - via a breakfast club that provides a space for children to eat breakfast whilst interacting with elder volunteers.

See more of Ash’s work on page 10. See more of Dave’s work on page 14. See more of Oliver’s work on page 37.

Winners

The RSA Student Design Awards is an annual competition for students and recent graduates run by the RSA, a globally renowned charity committed to fi nding innovative, practical solutions to social problems. The competition challenges students

and recent graduates to think diff erently about design, through tackling briefs focused on real-world problems. Winners are rewarded with cash prizes, paid industry placements and complementary RSA Fellowship to kick-start their careers.

RSA Showcase 17

‘Metier’ is an intelligent careers service for 14-18 year olds which encourages continuous personal development and provides a link between school children and their future employers. Employers create career ‘cards’ which when combined with interesting content from across the web, engages the student with further learning, case studies and work experience opportunities.

Household antibacterial spray bottles contain <5% cleaning solution, the remaining 95% is water. The 100% reusable and collapsible bottle is designed to be fi lled with water at home using dissolvable capsules saving money for both the user and the manufacturer.

The Farmers Dozen: an online platform and community that enables farmers to sell and deliver directly to local consumers – a more convenient, resource eff ective alternative to trading at farmers markets. The platform also has a recipe suggestion feature, suggesting seasonal meals that encourage people to buy locally produced foods.

JackPearson

JamesWaters

RhydianLewis

The Farmer’s Dozen Reusable Spray Bottle Metier

CollaborativeConsumption

Improve Hygiene,Improve Lives

Tomorrow’sWorkplace

See more of Jack’s work on page 23. See more of Jame’s work on page 24. See more of Rhydian’s work on page 39.

Shortlisted & Commended

18 Our Work

Food DiscoveryA hands-on cooking adventure, encouraging children to build lifelong healthy eating habits. In the UK, 62% of adults and 28% of children are overweight or obese. Food Discovery aims to change children’s relationship with food by providing schools with packages, integrated into the existing history

and geography curriculum - each child receives a kit of textbooks, games, badges, an app and a ‘bag for life’. Food Discovery enables children to explore and discover cooking and food skills through practical experience, the use of technology and learning from others.

Emilie [email protected]+44 (0) 7789 101654


Concept Development

Design Strategy

Our Work 19

Thomas - FlippIntroducing Flipp, a contemporary baby chair designed to last so that one day it can be used for your children’s children. Its simplicity in design means it is both easy to assemble and use. At birth the baby can use daybed mode for a comfortable, secure place to rest. At six months the frame is Flipped and is ready for both fl oor seat

and highchair mode, designed to support the baby’s posture and allowing them to interact with their surroundings. At two years the Flipp frame is separated into a table and chair: a perfect solution for an independent toddler. Flipp erases the need for unnecessary purchases and saves you money in the long run.

Emma [email protected]+44 (0) 7891 827924

Product Design


Social Benefi t

20 Our Work

CANVASCANVAS is a prosthetic arm and framework that gives amputees the ability to design their limb themselves, allowing the amputee to express their individuality and create a unique prosthetic. The amputee’s existing limb form is used to shape two moulded panels, returning

vital symmetry to the body. These become the blank ‘canvas’ for the amputee to place their designs upon. These can be created via the easy-to-use specifically designed online app, where they are shared and curated.

Fraser [email protected]+44 (0) 7792 359358


Product Design

Design Thinking

Our Work 21

MiX & MatchMiX is a new and inventive way to customise and personalise shoes. The process is very simple to use and understand. Simple hooks and eyes are used to attach the side straps onto the shoe. The fi nal product is inspired by Lacoste’s design language: simple, classy and stylish.

The crocodile logo is a constant design feature on every Lacoste shoe. The fi nal concept includes the logo that cuts through the sole, this allows for the side straps to aff ect the colour and pattern of the logo. Consumers can have over 200 variations of side straps.

Hetang [email protected]+44 (0) 7908 176174


Concept Development

Design Thinking

22 Our Work

ReplayAlzheimer’s disease causes a severe decline in memory. This results in sufferers losing their identity and sense of self. Replay aims to tackle this by taking a pre-emptive approach to the disease. Using contemporary technology, it promotes users to create a collection of meaningful memories throughout their lifetime. This

collection of memories would then be vital if an illness such as Alzheimer’s disease was to strike. Replay understands a realistic need for curating digital media for the average person but more importantly a way for Alzheimer’s disease sufferers to communicate their past to themselves and the people around them.

Hiten [email protected]+44 (0) 7731 749401

Design Thinking

Social Benefit

Concept Development

Our Work 23

Concept Development

ThymeFast food culture has created a distance between high street eaters and the foods they consume today. Thyme will reconnect them by taking food production away from factories introducing a seasonal and regional menu. Thyme believes in total transparency and creates

a rewarding dining experience by preparing locally sourced food directly in front of the customer. By adopting the formulaic efficiently of fast food systems thyme is able to provide the high street with high quality affordable food.

Jack [email protected]+44 (0) 7904 987562


Product Design

24 Our Work

The Perfect TeaThe Perfect Tea is a small domestic appliance designed to reduce the mess and often complex nature of brewing loose leaf tea at home whilst also reducing water wastage. Water quality is an essential ingredient for brewing a perfect tasting cup of tea. The tea infusion machine uses replaceable carbon activated water filters to help remove poor

tasting water minerals and protect against the build-up of limescale. The automated infusion process utilises technology in a manner which doesn’t obscure the intuitive and approachable product nature, producing both the perfect tasting cup of tea and experience, every time.

James [email protected]+44 (0) 7963 826451

Product Design


CAD/3D Visualisation

Our Work 25

Flutter Butterfly Conservation2012 was the worst year on record for butterfl ies in the UK and numbers still remain low. Flutter is a strategy that aims to increase public engagement with butterfl y conservation and enable people to protect a species now threatened in the UK. It creates awareness of

this threat by showing gardeners, families and farmers that conserving butterfl ies can be enjoyable and rewarding. Through engaging these 3 diff erent stakeholders, Flutter aims to have a positive impact on every aspect of butterfl y conservation.

Jamie [email protected]+44 (0) 7855 020547


Packaging

Design Strategy

26 Our Work

VoluntargetSocial interaction and meeting people is important to prevent social isolation after retirement. One way for old people to keep active and involved in their communities is to volunteer. However, there is a lack of volunteering opportunities that are tailored to their talents and interests. Older people haven’t found ways

they can use their skills and talents. The Voluntarget web service is designed to help organisations find potential volunteers and for volunteers to find the right opportunities. The web service allows organisations to identify the characteristics of the individual for recruiting.

Ji Hwan [email protected]+44 (0) 1234 567890

Design Research

Service Design

Social Benefit

Our Work 27

Bare BonesBare Bones is a unifi ed and dynamic platform that off ers an alternative to the conventional learning experiences associated with traditional crafts. This collection combines hand crafted tools, responsibly sourced materials and high quality exemplar pieces with

a community based online learning platform. Users are shown what they are capable of producing with the relevant support and guidance needed, allowing new skills and techniques to continually evolve with the user and grow with their passion for the craft.

Jordan [email protected]+44 (0) 7402 708770

Concept Development

Branding

Model Making

28 About 104

Studio 104 is the space through which young designers become industry ready creatives at Northumbria University.

We are inspired by the world.We are Studio 104.

About 104 29

Studio 104 is a student company created in September 2012 by Design For Industry and Transportation Design students at Northumbria University. From the outset, we aimed to build a brand to promote our work, and more importantly, raisie money to take us to this New Designers graduate show (July 2014).

Being part of this collective has been a hugely enjoyable and rewarding

experience. The commitment shown in pursuit of a common goal has

been aided by the fact that the skill sets of all forty plus

designers in Studio 104 have been utilised

through every stage of our

j o u r n e y .

About 104

30 Our Work

dots.Today, 1 in 4 people in the UK are obese, and the biggest factor to blame is the high sugar content in our diets. Dots (delicious, organic, true, stevia) combats this by creating awareness of a healthy natural sugar alternative called stevia. Stevia is a plant native to South America and in its natural form can be 300x sweeter

than sugar, yet contains no calories. Dots are present in two markets. Firstly they off er their own range of straight sugar-to-stevia swap products. Secondly they represent a pure standard of stevia, encouraging other brands to be marked with dots.

Kate [email protected]+44 (0) 7595 742651

Packaging

Branding

Design Thinking

Our Work 31

digital / balancedigital / balance is a movement towards a future society with control over technology and constant connectivity. The movement explores diff erent avenues within design to engage the younger generation with the concept of digital detoxifi cation. What began as a campaign to create awareness of our increasing digital dependency,

stimulated the design of a future service that encourages people to reconnect with their true self and natural environment within everyday life. In doing so, digital / balance aims to prevent the future scenario of total disconnection by promoting harmonious balance between the digital and physical world.

Lydia O’[email protected]+44 (0) 7595 249802

Trend Forecasting


Design for Debate

32 Our Work

Unique NurtureThe pink and blue divide in children’s toys is widening; Unique Nurture questions and highlights this pigeonholing. The Protection Kit is a reaction to stereotyping in toys which can leave children feeling isolated. Limited choices in play can restrict interests and result in a lack of confidence in certain skills. The Protective Playsuit grants the child

gender anonymity, freedom to play and protection from the judgement of others. The Gender Cleanse stickers encourage a protest movement against harmful stereotyping in shop aisles. The Antidote figures remove gender boundaries in play, promoting the idea that character is more important than gender.

Maija [email protected]+44 (0) 7522 959923


Design for Debate

Social Benefit

Our Work 33

SafekeepingSafekeeping is a data storage platform introduced by a major banking institution. Designed to integrate with the portfolio of financial services that the bank already offers, Safekeeping is a combination of service, interaction and physical product touchpoints.

It is positioned to capitalise on the impending influx of customers who have not yet adopted a definitive way of protecting and backing up their most valuable data, yet will likely find themselves requiring one in the coming years.

Mark [email protected]+44 (0) 7969 364861


Product Design

Service Design

34 Our Work

DiabeatitDiabetes is one of the biggest health challenges facing the UK today and costs the NHS £14billion annually. Diabeatit is a service that is delivered through the NHS to target high risk groups - namely people over the age of 45 who live in areas where obesity rates are above average. This service

enables people to understand the complications of diabetes and prevent them developing the condition later in life through an awareness campaign, a postal screening kit and an aftercare service. This is the only service of its kind to test for Type 2 diabetes outside of a hospital or GP’s practice.

Nicola [email protected]+44 (0) 7572 113904


Service Design

Social Benefit

Our Work 35

ECHO StudioSix out of eight new musicians give up in the first year of playing their instrument. It takes months of practice and dedication to slowly improve, which to many can seem tedious and not worth continuing. This product is a device that works alongside an iPad to simplify the process of learning a musical instrument. It follows the music

and identifies notes that the user is playing to let them know if they are being played correctly. It also records notes and sections of the music that are played well in their practice sessions to show their progression over time, raising self-esteem and encouraging them to pursue learning their instrument of choice.

Nick [email protected]+44 (0) 7875 704230

Design Research

Product Design

Concept Development

36 Our Work

ContourFull-sized, enclosing headsets are standard in stage and broadcast internal communication, despite being bulky and imbalanced. The Contour earpad and headset uses advanced technology to achieve a tight, unique fit and thus enable a significantly more compact and less conspicuous design without

compromising on sound quality or noise isolation. An easy to use 3D scanning self-service based on photogrammetry is used to scan the customers ears and facilitate production of the parametrically generated pads using rapid manufacturing techniques.

Nik [email protected]+44 (0) 7852 717521


Product Design

Concept Development

Our Work 37

CUSTODIANIn a digitally saturated society where we record our lives more and more through technology, over our life span we can amass millions of memories. The ones that make us who we are could become lost. CUSTODIAN is a new way to curate the most crucial parts of your life in

the present for future generations; it’s a way to leave behind tangible assets that represent who you were. The kit enables you to augment physical objects with stories, and digital memories with tangible grounding.

Oliver [email protected]+44 (0) 7821 678375

Design for Debate

Design Thinking

Model Making

38 Our Work

Personal PortfolioImages show a selection of my portfolio work because I am planning to build a business out of my Major Project so the details have been kept confidential in order to protect the intellectual property. Major Project outline: Present methods of feeding forage to horses are either wasteful, unhealthy or

both. Feeding height is a particular concern as horses have evolved to eat from the ground and so some physical damage can be caused when they are fed from a height. My design is an innovative equine feeder that solves these feeding issues, and is unlike anything else currently on the market.

Oliver [email protected]+44 (0) 7749 216863

Product Design



Our Work 39

Sequ.The Sequ. camcorder helps users create concise and exciting home videos by making tagging, editing and constructing stories an integrated part of the shooting process. With current camcorders, users film hours of footage which ends up left on the camera or

hidden on a hard drive never to be seen again. Sequ’s unique interface encourages users to shoot selectively and makes video editing a fun, easy process which can be done on the fly. With Sequ, concise, interesting videos are ready to watch by the time you get home.

Rhydian [email protected]+44 (0) 7411 882562

User Interface

Design Strategy

Concept Development

40 Our Work

ChaiChai is a tea infusion range that provides the optimal performance and experience. To many, the ritual of preparing and drinking tea has great significance and the Chai range aims to facilitate this by offering users the means to experiment with different teas and brewing methods and bring the experience to the table, involving

friends and family. The Chai infuser and tea kettle bring a new archetype to the loose tea market by using a bimetallic mechanism and a mechanical timer to monitor the temperature and steeping time. This ensures perfect results every time and creates a sense of satisfaction for the user through their involvement in the process.

Richard [email protected]+44 (0) 7894 078113

Product Design

Experience Design

Concept Development

Our Work 41

WheelWheel is a leisure based package to encourage cyclists, of all abilities, to explore holiday destinations in a safe way by bike. The key objective is to make the experience as safe as possible to encourage confidence and enhance enjoyment. Using up to date technology the package links the users mobile phone to a bike computer via an App. The

computer displays directions, provides information and calculates the safest and most efficient route for the individual user. It utilises existing information about cycle routes and also harnesses live time traffic information to create the route. It is designed to be enjoyable, informative and safe.

Rob [email protected]+44 (0) 7783 053957

Product Design

Service Design

Social Benefit

42 Cartoon

Neil Smith

David Parkinson

Laura Warwick

Anthony Forsyth

Mark Bailey

Howard Fenwick

John Elliot

Simon Scott-Harden

Cartoon 43

Thank you to all of the staff at Northumbria University

Victor Martinez

David O’ Leary

Artwork by Asis Patel

Alex Underwood

Derek Anderson

James Thomas

Ian Hewitt

Mic Porter

44 Our Work

Plot the Future.Stories are a powerful and effective method of communication. Why? Stories connect with people on an emotional level, engaging them in a deeper and more dynamic way of thinking. Great stories transform our minds and alter our perceptions. ‘Plot’ is a conceptual design agency that uses strategy, foresight and storytelling to help brands and companies figure out

their next chapter. Plot creates exaggerated fictional flash forwards in which brands or companies could find themselves in the future, inspiring them to think about who they are and where they are going. A methodology has been created to rationalise the approach into a set of defined steps. The exemplar client is the Royal Mail.

Rosie [email protected]+44 (0) 7956 538611

Trend Forecasting

Design Strategy

Design for Debate

Our Work 45

AssistAssist is tackling the social stigma that surrounds wheelchairs by bringing their design language away from the current clinical aesthetic and producing a wheelchair that is more visually appealing. A key problem area that Assist addresses is the user wanting to keep their independence and

not rely on others to help when they want to move around. Assist has two modes; self-propelled and motor driven so when the user is struggling with long distance journeys or uphill sections they can switch between the two settings, making their lives easier.

Ryan [email protected]+44 (0) 7454 982260

Product Design


Model Making

46 Our Work

IMPKTIMPKT is a not for profit organisation aiming to increase youth engagement in civic issues by introducing them to political parties, charities and activists using a perpetual social media polling campaign. It encourages participation using ‘the MVMT’ – a dynamic infographic displaying real-time voting statistics and comments on digital advertising

boards sourced from Twitter. The online and offline campaign promotes the IMPKT app, which brings daily questions to peoples phones, extending engagement by notifying users of new debates, providing full-time reports and updates on issues users vote on, to show that young people can make an impact.

Sanjan [email protected]+44 (0) 7887 295763

Interaction Design

Service Design

Social Benefit

Our Work 47

Natural FlowClean water is wasted when we wash our hands and body. This polluted water needs to be treated before it can be reused. The process of purifying the system takes a long time, is very expensive and requires a lot of effort. This design is influenced through human

behaviour. The time window between switching the tap on, and water running onto the hands is much smaller, meaning that less water is wasted. Instead of this wastewater gathering in the basin, it is on the hands, so that the user can begin lathering.

Seonggeun [email protected]+44 (0) 7581 168542


Product Design

Concept Development

48 Our Work

7 Gin7 Gin is a new beverage brand that aims to fill a gap in an ever expanding market. Gin itself is amazingly popular at this present time and constantly gaining more and more fans. The mission is to provide customers with a great-tasting, long-lasting experience. The experience should not just be

in the taste of the gin but also in the logo, bottle and glass. There’s a small selection of existing gin brands originating in this area but none are known nationwide. This brand hopes to symbolise everything the North East of England can be proud of.

Stu [email protected]+44 (0) 7875 763900

Product Design

Packaging

Branding

Our Work 49

Make with SOLEToday we buy, bin and bury more than ever before – over-consumption has become the normal way of life for many of us. The ready availability and easy disposability of products creates a lack of attachment to many of the things we surround ourselves with. SOLE aims to provide an alternative

to today’s unsustainable levels of consumption by encouraging people to make for themselves. A simple system allows novice makers to assemble and customise one of seven pieces of furniture or to fabricate their own designs using just four components and a screwdriver.

Tom [email protected]+44 (0) 7979 441394


Design Thinking

Social Benefit

50 Our Work

HAVAXHavax is the next generation of Hand Arm Vibration (HAV) management within the work place. Prolonged use of vibrating hand-held machinery can lead to permanent numbness of fingers, muscle weakness and nerve damage. Harnessing micro electro mechanical system (MEMS) sensor technology,

tangible wristbands indicate real time vibration exposure levels for workers which is then archived digitally on a cloud based platform in requirement with HSE guidelines. This ultimately constitutes to a safer work practice, a reduced number of injuries and an efficient and cost effective management strategy.

Tom [email protected]+44 (0) 7936 166639

Product Design



Our Work 51

U.goUrban transport can be a very irritating experience with an increase in traffi c jams and cramped public transport. U.go combines the benefi ts of private and public vehicles into an easy to use transport service for all ages creating a more personal experience for

the user. Using autonomous four seated vehicles, U.go is designed for travelling around urban environments comfortably and conveniently without the expense and frustration of owning a car in well-populated areas.

Christopher [email protected]+44 (0) 7868 142296

Concept Development

Automotive Design

Social Benefi t

52 Our Work

Ferrari F140The V12 is becoming ever rarer due to tightening environmental regulations and rising fuel and production costs. Change is needed. The Ferrari F140 ushers the future for Ferrari as a brand. Incorporating a revolutionary hybrid drivetrain in a traditional front-mid-rear layout GT car, it off ers an alternative to the

standard V12 without sacrifi cing performance. A comfortable step towards the future Ferrari GT enthusiasts, every line, every surface has been considered to signify the hybrid power source of the car without sacrifi cing the aesthetics paramount to creating a memorable Ferrari.

Chris [email protected]+44 (0) 7753 358211


Concept Development

Automotive Design

Our Work 53

Generator - ATVAn ATV for the Indian farming industry; to serve as a cheap alternative to expensive conventional tractors. The ATV has a power take-off unit, 3 point linkage system and an on-board

generator for power to rural areas. This provides a platform for Jugaad developments, and allows for 3rd party manufacturer development in the future.

Kostas [email protected]+44 (0) 7577 850890

Automotive Design


Clay Modelling

54 Our Work

ALESCA HypercarThe aim of this project was to create a bespoke, ultra luxury, British Hypercar. I started by creating a brand with a minimalistic identity; which could be used for more than just automotive products. The exterior design of the car is a balance between classic automotive design and modern, minimalistic surfaces.

Simplicity and bespoke materials are key features of the interior; the design is a modern twist on the classic veneered dashboard. Overall the vehicle is designed to stand out from the current Hypercar market and push the boundaries of automotive design.

Miles [email protected]+44 (0) 7772 304438

Concept Development

Automotive Design

Business/Systems Design

Our Work 55

Gas Turbine RacerMotorsport in recent years has become increasingly strict, slowing and restricting technological progress. This vehicle is intended for a new classifi cation of Motorsport which shifts focus to alternative power sources and technologies

that have previously been banned in Motorsport. Less strict regulations will allow the creation of a vehicle with uncompromised performance that has been shaped by aerodynamics.

Ross [email protected]+44 (0) 7931 176104

Automotive Design


Clay Modelling

With special thanks to those who made it all happen:

David O’LearyHoward FenwickIan HewittSimon Scott-HardenAlex Underwood

Mark AustwickeEd HopeJamie SammanCraig McGarrellTom NappeyNik ParoEmilie RobinsonDave KingOliver BruntOli MilvertonMaija KellettRosie MosseyTom BeckerAsh Pickford

Make and print your own newspaper with Newspaper Club.www.newspaperclub.com

BA (Hons) Design for IndustryBA (Hons) Transportation Design

Faculty of Arts, Design & Social Sciences.

We Are Studio 104

Documents

Transcript of We Are Studio 104