We are not selling snakeoil: how the internet of things is for everyone
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Transcript of We are not selling snakeoil: how the internet of things is for everyone
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We are not selling snake oil or how the internet of things is for everyone really
@iotwatch
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Tinker London 2007-2010
Good Night Lamp March 2012
IDII 2004-2006
• London #iot Meetup • EyeHub • Observer on Parliamentary advisor groups
• 1st Arduino UK distributor • Workshops • Design & R&D
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Everyone?
The internet of things is accessible & understandable (almost).
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Accessible - Hardware (Arduino,RPi,mbed) - Software (Xively,BergCloud, IFTT,
ThingWorx) - Product (Hackspace) - Pre-production design (Fritzing,
DesignSpark, Angeldev)
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Knowledge is not a barrier - Videos - Forums - Workshops (Codasign, Space) - Books (Arduino project, Arduino
for Dummies, Rpi for Dummies, Designing the Internet of Things)
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Fear and loathing in Silicon Roundabout Startups vs Big Business Standards & security Fear & uncertainty about the reach of technology
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Understandable Tell good stories about how we’re going to get to a connected world. Connectivity is a given & technology is boring
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Understandable The winners are people with graphic designers & crazy numbers, not necessarily people who are right.
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But it’s possible. It’s a question of time & effort.
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Feasible Build bridges between startups & large corporations.
@connectinghomes
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Feasible Incubators are starting to support #iot startups
@bg_ventures @springboard / @techstars
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Feasible Government gets it. EU funding & UK funding on #iot is pretty comprehensive.
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Feasible PR & tradeshows are very accessible if your message is crystal clear. You have to be completely clear about why a customer would want to buy what you’ve made.
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Feasible Retail is interested in change and new products. Staples wants to be an #iot retailer. @Works_Shop
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Barriers Funding is always a pain. You will need others (designers, marketing, business) You will find them though. meetup.com/iotlondon
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Good luck @iotwatch @GNLteam @Works_Shop @eyehub @connectinghomes