We aim to deliver World Class Service · in a complex and ever-changing market place. • SRS takes...
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We aim to deliver World Class Service , We are a PEOPLE business offering more than SERVICE and SUPPORT... Adding Real Value to Everyone, Everyday! IN NON-FOOD SALES AND G TRADE MARKETIN NATIONAL SPECIALISTS MERCHANDISING
Transcript of We aim to deliver World Class Service · in a complex and ever-changing market place. • SRS takes...
We aim to deliver
World Class Service
,
We are a PEOPLE business offering more than SERVICE and SUPPORT...
Adding Real Value to Everyone, Everyday!
SRS highlights its commitment to a ‘standard of excellence’ as a service provider within the general merchandise (non-food) sector.
IN NON-FOOD SALES
AND GTRADE MARKETIN
NATIONAL SPECIALISTS
MERCHANDISING
• SRS is committed to developing an environment in which our people can grow together with our customers.
• We invest in our own business to expand services, seek out new business opportunities and empower our people.
• The company directors are hands-on leaders and drive growth strategies. Their continual commitment has taken SRS from a regionally focused agency to becoming leaders at a NATIONAL level.
• A key to meeting today’s challenges is communication. SRS holds regular, structured, staff meetings, constant performance assessments and training. These forums provides guidance, supervision and direction.
• Understanding our customers’ needs in the market place is the foundation of our business. We work hard at developing and maintaining partnerships with all stakeholders to ensure we deliver on our promises.
Supermarkets
Our Customers
Hyper type Stores
Independent Outlets Co-op Stores
SRS specialises in Non-food Sales, Merchandising and Trade Marketing nationally
Doug Cresswell MD of SRS
Bottom-end Stores
Our customers • Our customers are our partners who understand the need for “top of the mind awareness” in terms of product exposure.• We are “sales partners” who provide in-trade and in-store back-up to support our customers’ investment in their Marketing and Advertising campaigns.• Regular interaction with our customers ensures that our focus remains dynamic in a complex and ever-changing market place.• SRS takes responsibility and accountability for the positioning, visibility and avail-
ability of our customers’ products in stores throughout South Africa.• We implement store relays, layouts and planograms and ensure that promotional/ advertised lines are prominently displayed.
Brand focus We strive to...• Embrace and innovate customers’ brand value in the market place.• Protect, grow and defend market share.• Focus on key drivers that affect value growth (promotions, value-added activities, etc).• Drive strategy through the year.
Marltons Pet Products
SRS has the largest store coverage of any non-food agency business in South Africa (over 3 000 stores)
Merchandising“The core of our business” SRS Chain Store coverage includes: CNA, Massmart (MassBuild, Game, Dion Wired, Makro) Pick n Pay, Shoprite Checkers.
Chain Stores Merchandisers call on each supermarket an average of once per week and all hyper-type stores between three and five times per week. Merchandiser responsibilities include: 3 Negotiation of space allocation3 Packing of stock onto shelves and
pegs3 Control of shelf-edge labels and
pricing3 General housekeeping3 Building of promotional displays3 Control of point-of-sale material3 Implementation and maintenance of
planograms where appropriate
SalesSales representative responsibilities include: 3 Negotiation of order quantities3 Order collection3 Ensuring the merchandising standards
are maintained3 Negotiation of space allocation3 In-store promotional activity3 Stock counts where and when necessary3 Communication related to product returns3 Taking of display photographs3 Store report maintenance (dispos, MOR reports, catalogues, etc)3 Management of “aged” stock
All sales and merchandising staff are trained to interact with and sell our customers’ products to the consumer.
Philips globes supplied by Amplux
Key account and Field Management3 Channel focused operational managers3 Key account managers who focus on chain store head offices
(admin departments, planners, clerks, etc.)
Trade marketingWithin agreed parameters we offer: 3 Product listings3 Negotiation of trading terms3 Trade reviews3 Negotiation of promotional activity3 Stock control3 General administration at retailer head office level
SRS head office delivers trade marketing/key national accounting services to chain store head offices.
Independent, Cash ‘n Carry, Bottom End and Co-op Storess 3 SRS services most store group sectors of the market 3 Trade marketing/key account functions are undertaken at head and regional office level for all store groups serviced
SRS coverage includes: 3 Afgri, Boxer, Spar, Masscash (Cambridge, Sheild, Jumbo), CBW, Chamberlains,
Friendly Grocer, ICC, Kit Kat, Mica, OK Foods & Grocer, Unitrade, U-Save, Spar Build it and various nurseries
SRS staff interact with our clients’ management at store level
We add value - not cost!
Our national footprint enables us to rach further and give you the service and support that you expect!
We are a people business...
www.s-r-s.co.za
Our franchisees In 1999 SRS embarked upon an innovative process of establishing regional SRS franchises in all major regions. Our “owner-driven” franchises mirror SRS practice and provide a vibrant and viable network of contacts and customers.
Paul Rimell
SRS KZN
082 659 1400
André Barnard
SRS Free State
083 388 3666
Bernard Venter
SRS North West
079 890 7424
Chris King
SRS Eastern &
Western Cape
082 777 2662
Johan Minnaar
SRS Mpumalanga
073 483 1924
Dylan Roelofsz
Gauteng Spar Specialist
074 192 9456
Leon van Heerden
SRS Limpopo
084 503 5154
SRS at a glance…
• Established in 1995 and based in Edenvale, Gauteng.
• Focused on the (non-food sector) general merchandise of the market.
• Level 2 BBBEE (Broad Based Black Economic Empowerment) compliant.
• Skills and career development at all staff levels.
• Our people are taught to think like the consumer.
• A solid, national footprint with strategically located SRS franchises (no out- sourcing
of services).
• Merchandising, in-store sales representation and key accounts management.
• Largest non-food sales and merchandising service providers to Pick n Pay and
Shoprite Checkers groups and second largest in Massmart group.
• Over 3 000 stores covered nationally.
• Only dedicated non-food sales and merchandising business to service both supermarket and
hyper-type stores nationally.
• Responsible for five of the eight largest non-food “Pick n Pay” brand product categories.
• National merchandise display photographic system via Blackbery server to directly access
specific product and service information.
• Digital photo display albums emailed monthly to all clients.
• Continuous focus on the importance of relationships, communication and
service to grow customers’ brand values.
• Strong chain store head office relationships.
• Corporate Social Investment: SRS supports three charities, namely,
Little Eden Society, Hospice and the SPCA.
Little Eden Society SPCAHospice
SRS is big enough to count but small enough to care
Unit 8D Highway Gardens Office Park, Highway Gardens, Edenvale
P O Box 1360, Bedfordview, 2008
Tel: 011 452 8897 Fax: 011 452 8898
Email: [email protected] www.s-r-s.co.za Adding Real Value to Everyone, Everyday!
SRS highlights its commitment to a ‘standard of excellence’ as a service provider within the general merchandise (non-food) sector.
Some of our clients’ brands
