#WdstckSM101 foursquare presentation

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foursquare Checking in to gain competitive edge #WdstckSM101 July 21, 2011 @dwaynekilbourne http:// dwaynekilbourne.com

Transcript of #WdstckSM101 foursquare presentation

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foursquareChecking in to gain competitive edge

#WdstckSM101 July 21, 2011@dwaynekilbourne

http://dwaynekilbourne.com

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foursquare overview

According to HubSpot:• Over 10 million registered users• 3 million check-ins occur each dayOther great facts:• Free to use• Over 500,000 businesses use foursquare• Available on all major mobile platforms (iPhone,

Android, BlackBerry, Symbian, WebOS, & Windows Phone 7)

• Founded by @dens & @naveen in 2009

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Who is Dwayne Kilbourne?

• By the numbers– 573 days using 4sq // 10,378 (& counting) check-

ins // 978 friends // 81 (current) mayorships // 77 badges

–Manage 3 business venues• Contributions– Superuser (SU) level 2, Foursquare Ambassador, @

FoursquareHelp tweeter, #4sqCHAT, 3 guest appearances on AboutFoursquare podcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger

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Why???

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7 reasons businesses should check-in

• use specials to reach new customers• claiming venue adds competitive advantage• data, data, data• foursquare tips• foursquare is popular (and growing)• foursquare is customizable• foursquare is free

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Use specials to reach new customers

• customers love specials• many customers look for specials nearby• foursquare makes it VERY easy for customers to

know which specials are nearby at any given moment

• foursquare gives businesses a plethora of specials options (ie types and ability to run multiple campaigns)

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Current Look of Android App

Places Tab Nearby Specials Screenshot

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Current Look of iPhone App

Check-in Tab New Spot for Nearby Specials

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Current Types of foursquare Specials

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Claiming Venues Adds Competitive Edge

• Businesses can engage customers– Tweet a thank you if their profile is linked to Twitter

(even was once linked and now is not linked)– Friend your customers and then comment on their

check-ins– Having a branded foursquare profile allows you to

interact even more• Businesses can better understand their customers

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Data, Data, Data!!!

• Learn who checks in the most at your venue• Learn if you have more males or females checking

in• Learn during what times your customers check-in

the most (or the least)• Learn that age range breakdown of your

customers• Learn… Learn… Learn!!!

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Venue Management Screen Example

Top & Most Recent Visitors Check-in Stats

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foursquare tips

• Whether or not you claim your venue, your venue probably still exists on foursquare

• These customers are leaving positive and negative tips about your place of business

• Easier to track and engage customers if you are already actively on the foursquare network

• New notifications app feature allows users to know when others do their To-Do or tips!

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Example Notification Screenshots

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foursquare is popular (and growing)

• Over 10 million registered users / brands• 3400% growth in 2010• Investors continue to invest in the platform• Other brands like LivingSocial, AmericanExpress,

and Pepsi are continuing to use and make deals with foursquare

• Over 10,000 third-party (API) Developers

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foursquare is customizable

• Lots of third-party Apps built on foursquare platform

• Reason = foursquare team is all about letting you build to fit your brand’s needs

• New Merchant API allows more integration into your system (if you want to use it)

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foursquare is free

• Foursquare provides all of these services and the data for free

• Other than your time, only cost would be if you wanted to go to the next level and create a customized brand badge for all users to try and achieve– Current cost = $25,000 per month– 3 month minimum obligation

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How???

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Step 1: Sign Up

• Go to either http://join.4sq.com/dwaynekilbourne or directly to http://foursquare.com/ and create a user account.

• Note: if you go to first link, foursquare provides the easy instructions for you!

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Step 2: Claim Your Venue(s)

• Search for your business (https://foursquare.com/search)

• You might find multiple results for a location, but just pick one (and then merge the other afterwards)

• On right side of the venue page, there should be a spot to claim it!

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Sample (Top of) Venue Page

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Step 3: Complete Claim Process

• foursquare makes it easy to verify you are authorized to act on behalf of business

• Follow step-by-step questions• If you run into problems, tweet @4sqSupport

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Step 4: Begin Engaging Customers

• See who your typical foursquare customer is.• Create a campaign with a special or two• Monitor how many unlocks you have received• Use information about customers to reach out• When you are done, engage some more!

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Don’t Be Left Behind

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Helpful Links

• support.foursquare.com• AboutFoursquare.com (blog & podcast)• Getsatisfaction.com/foursquare/• #4sqCHAT (Every Monday at 9pm EST

stanzr.com/4sqCHAT)• 4sqATL.com• 4sqKennesaw.com (site coming soon)• dwaynekilbourne.com/category/foursquare

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Q & A