Employers Team:

1.Ms Sarah Shafqat2.Mr. Waleed Shafqat3.Ms Farah Shafqat4.Mr. Qaisar Javaid

Strategy for Future Growth:DreamSofTech would be employing Trained and internationally certified professionals that gives a wide variety of benefits to the company DreamSofTech. It focuses on its employees gaining experience in Business Consultancy, Management Consultancy and IT Consultancy.

Opportunities:Our clients get high benefits in the corporate sector because of ensured quality measures. They are benefited from different areas of consultancy for their business success.

Table of Contents

Strategy for Future Growth:_____________________________________________2

Opportunities:_____________________________________________________________2

Table of Contents_________________________________________________________3

Executive Summary_______________________________________________________5

DREAMSOFTECH: The Company__________________________________________6

Company Profile________________________________________________________________6History_________________________________________________________________________________6Vision__________________________________________________________________________________6Values__________________________________________________________________________________6Services________________________________________________________________________________7

Objectives______________________________________________________________________7

Keys to Success________________________________________________________________7

Company Ownership___________________________________________________________8Start-up Summary______________________________________________________________________8

Company Locations and Facilities____________________________________________9

Services_________________________________________________________________________9Service Description_____________________________________________________________________9Business Consultancy___________________________________________________________________9

Marketing and Brand creation________________________________________________________9Management Consultancy____________________________________________________________9Information Technology Consultancy________________________________________________10

Competitive Comparison:____________________________________________________11

Sales Literature_______________________________________________________________11

Fulfillment_____________________________________________________________________11

Technology____________________________________________________________________11

Market Analysis Summary:___________________________________________________12

Market Segmentation:_______________________________________________________12

Target Market Segment Strategy:___________________________________________12Service Business Analysis:_____________________________________________________________12Business Participants__________________________________________________________________12Distributing a Service_________________________________________________________________13Competition and Buying Patterns______________________________________________________13

Main Competitors___________________________________________________________________13Strategy and Implementation Summary:____________________________________________13

Pricing Strategy_______________________________________________________________________14Sales Strategy:________________________________________________________________________14

Milestones:____________________________________________________________________14

Management Summary_______________________________________________________14Management Team____________________________________________________________________14Personnel plan________________________________________________________________________15Monthly Financial Plan:________________________________________________________________15

Executive Summary

Dreamsoftech will be a consulting company specializing in managing businesses of Corporate Startups and providing high-technology services in international markets. The company offers high-tech reliable staff, High-quality services for business development towards success and market Development through social media and documentation. Dreamsoftech has been registered with SECP as a Pakistani corporation based in capital city Islamabad, owned and governed by its principal partners and operators. The initial office is established in Islamabad, the hub of Pakistani industry. Within the Pakistan and abroad we plan to focus on implementing solutions at enterprise level offered by large manufacturer corporations such as Cisco, IBM & Microsoft. One of Acme's challenges of Dreamsoftech will be establishing itself as a consulting company, positioned as a risk-free corporate entity. Company competition comes in several forms, the most significant being companies that choose to do business development and market research in-house. There are also large, well known management consulting firms’ examples such as Kinverg, Goddas international, etc. These companies are generalist in nature and do not focus on a niche market. Furthermore, they are often hampered by a flawed organizational structure that does not provide the most experienced people for the client's projects. Another competitor in the various market research companies, such as Aye zee group and Enerpool firm. Dreamsoftech advantage over such companies is that company provides high level consulting to help integrate market research data with the company’s goal. Also Dreamsoftech helps achieve business strategic goals. Dreamsoftech will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. The pricing fits with the general positioning of Dreamsoftech as placed in the corporate market.Sales estimates project revenues of approximately Rs1000000 in the first year, and Rs5000000 by year 3.The company's founders are consultants bringing diversified experience in domains of Business, Management, Human Resources, Information Technology striving to provide enterprise solutions, and market research in international markets. They are founding Dreamsoftech to formalize the consulting services for business success. Dreamsoftech is originated by exploring business consultancy, management consultancy and IT consultancy being carried out internationally. In the beginning we assume 2 partners (Key Solutions and Prudential Solutions). The firm estimates profits of approximately 100% of Investment. Investment of Rs.1 Lac approximately, membership in Islamabad club of Rs1000000 and office on rent of about Rs 20000 per month is bared. The company takes care of any cash flow problems through risk mitigation procedures.

DREAMSOFTECH: The Company

Company Profile

- Business Consulting: We help in reinventing a Business, bringing innovation, enhancing productivity to be able to get along with global competition. Do Business in Software Technology mainly in providing Enterprise Solutions and web development customized to company requirements as per their business philosophy to highlight their profile for marketing prospective and defining a leading image in their social market scenario.- Management Consultancy: Involves Organizational Development through corporate and public training workshops, and other Human Resource Management related services like; International recruiting, staffing, compensation, and relationship building are provided to clients worldwide.- Information Technology: Business and Management consulting is provided virtually as well. Enterprise Solutions, Web development and corporate branding on web is also part of IT. Plus, we do affiliate marketing, content writing, web hosting and search engine optimization for our clients in addition to web development for corporate branding.- Corporate philosophy: We go jointly with other companies providing same business as us. We welcome partnership interests. By being our partners we can jointly contribute to society and clients in the corporate world.

History

DreamSofTech incorporated in 2010, has a history of vast IT experience. Having strong technical background and business efficient system in place with outstanding interpersonal skills and ethical HR system being executed, it is determined to deliver futuristic system development for businesses globally with an eye on top quality, state of the art technology, and value added satisfaction to its clients.

Vision

DreamSofTech is a solutions provider with a vision to make its mark globally. It strives hard to make corporate business easy and interesting by bringing latest, unique, and quality products to its customers through its top notch Business Consultancy in practice.

Values

DreamSofTech gives high emphasis on forming a strong and dedicated team of IT and Business professionals, who can take up challenges of every new day and provide with turnkey solutions in all areas of software management, business process navigation, technical HR development and consultancy, project management process, development methodologies, process and control management, etc.

Services

DreamSofTech specializes in creating Industry relevant Information systems for; HealthCare, Businesses, Restaurants, etc. Provides:

Business Consultancy througho Brand awareness

o Web solutions

o Business Advertisement

o Marketing and documentation

Management consultancyo HR consultancy

o Prudential Project HR Solutions

o Skilled Human Resource Development

o Operations Management

o Project Management

o HireWorx

o DreamSofTech Job Board

IT consultancyo Enterprise Solutions

o Training Programs

Microsoft Cisco IT Security Business Intelligence Software Development

o Support

Objectives1. Making profit of Rs. 1 million by the end of 2015 from the Enterprise solutions.2. The sales promotion of trainings would yield Rs. 1 million profit by the end of 2015.3. The business venture of prudential project HR solutions would be running with the team

of 10 professionals.4. Business Development of Hireworx would be up and running5. Establishing DreamSofTech Job Board

Keys to Success1. High profile certified industry professionals with competing experience.

2. Excellence in fulfilling the promise—keeping confidential, reliable, trustworthy expertise and information.

3. Developing visibility on social media like; LinkedIn, website, blog, twitter, face book, Google +, etc. to generate new business leads.

4. Leveraging from a single pool of expertise into multiple revenue generation opportunities: business consulting, management consulting, IT consulting and analytics reports.

Company OwnershipDreamsoftech has been created in 2010 as a Single Member Company Private Limited with SECP in Islamabad Capital and is owned by Sarah Shafqat.

Start-up SummaryTotal start-up expense (including legal costs, website and hosting, stationery and related expenses) comes to around Rs1, 00,000. Start-up assets required include Rs 50,000 annually in short-term assets (office furniture, etc.) and Rs.25, 000/- monthly in initial cash to handle the first few months of consulting operations as sales and accounts receivable play through the cash flow. The details are included in Table 1.

Start up Requirements Expenses (Rs)Fixed:SECP Registration and filing 20,000Website development 25,000MyFlipSight.com development 30,000Stationary 9,0004 Laptops 2,00,000Running Expense:Website hosting 5,000 annually * 7 = 35,000 (for 7

years)Office Rent 10,000 per monthSalaries 1 personnel 25,000 per monthInvestment:Key Solutions Islamabad Club 10,00,000Prudential Solutions office rent 10,000

Company Locations and FacilitiesThe initial office will be established in A-quality office number 2, Second floor, Huzaifa centre, I-8 Markaz, Islamabad, Pakistan.

ServicesDreamSofTech offers the expertise a high-technology company needs to develop enterprise solutions and consulting in businesses, management, and Information Technology services. Plus, DreamSofTech provides trainings in its respective domains; business, management, and IT.

Service Description

Business Consultancy

With privatization taking its toll in Pakistan the need for Business consultancy services is highly felt in corporate level. DreamSofTech incorporates the IT solutions with your business processes automating them and thus creating greater business value for the growing number of small and medium businesses. DreamSofTech helps business owners and executives be efficient and improve their company’s performance getting optimized returns by identifying problem areas and providing timely and cost effective solutions.

Marketing and Brand creation

DreamSofTech offers services in creating a positive image of YOUR business through providing web solutions, brochures, logos, and visiting cards, etc. We also formulate a business plan for you that would streamline the company processes.

Business Consultancy through: Brand awareness Web solutions Business Advertisement Marketing and documentation

Management Consultancy

In Information Technology the most important asset is its skilled employees. DreamSofTech recognizes and develops the IT personnel through rewards, and by continuous training.DreamSofTech designates its management consultants to analyze problem areas in client organizations and refine their business processes, operations and human resource issues to enhance overall performance.

Specialized human resource consultancy is provided for recruiting top industry professionals, and also staffing is done to secure skilled personals on contractual or permanent basis as required.

Management Consulting specialized Areas and Services: HR consultancy Prudential Project HR Solutions Skilled Human Resource Development Operations Management Project Management HireWorx DreamSofTech Job Board

DreamSofTech Provides training in:

Human Resource Managemento Recruitmento Staffing

Operations Management

Information Technology Consultancy

Providing turnkey solutions is our specialty. DreamSofTech provides IT related consultancy in different aspects such as web development, databases, networking IT security and software through its experienced consultants in the specialized disciplines. Every project is customized and developed on basis of its requirements. Mostly, agile development is done as to be efficient and on time delivery.

DreamSofTech Provides:

Web Developmento Javao Dot Neto Word presso PHPo MySQL

Enterprise Solutionso Oracleo Microsoft SharePoint

SupportTraining Programs include:

Microsoft Cisco IT Security Business Intelligence

Software Development

Competitive Comparison:The competition comes in several forms:The most significant competition is no consulting at all, companies choosing to do business development, channel development and market research in-house. Their own managers do this on their own, as part of their regular business functions. Our key advantage in competition with in-house development is that managers are already overloaded with responsibilities; they don't have time for additional responsibilities in new market development or new channel development. Also, DreamSofTech can approach alliances, vendors, and channels on a confidential basis, gathering information and making initial contacts in ways that the corporate managers can't.

DreamSofTech is working in 3 major domain areas that are business consultancy, management consultancy and IT consultancy whereas other companies in the area focus on only one specialty at a time.

Sales LiteratureThe business will begin with a general corporate brochure establishing the positioning. This brochure will be developed as part of the start-up expenses. Literature emailing would be done through email server introducing our services.

Fulfillment1. The key fulfillment and delivery will be provided by the principals of the business. The real core value is professional expertise, provided by a combination of experience, hard work, and education (in that order).2. We will turn to qualified professionals for freelance back-up in market research and presentation and report development, which are areas that we can afford to subcontract without risking the core values provided to the clients.

TechnologyDreamSofTech Consulting will maintain the latest Windows and Macintosh capabilities including:

Word press PHP CRM Databases, and Enterprise level solutions using Oracle Microsoft Dynamic GP e.t.c

Market Analysis Summary:

DreamSofTech will be focusing on high-technology manufacturers of computer software and networking solutions, consulting in providing computer software and networking solutions, who want to sell into markets in the Pakistan currently. These are mostly larger companies, and occasionally medium-sized companies.

Our most important group of potential customers is executives in SME’s larger corporations. These are CEO’s, Director, operation managers and project managers. They do not want to waste their time or risk their money looking for bargain information or questionable expertise as they go into markets looking at new opportunities; they are very sensitive to risking their company's name and reputation.

Market Segmentation:

Large manufacturer corporations: Our most important market segment is the large manufacturer of high-technology products such as RK steel mill. These companies will be calling on DreamSofTech for development functions that are better spun off than managed in-house, for market research, and enterprise solutions.Medium-sized growth companies: particularly in IT, software and networking solutions. DreamSofTech will offer an attractive development alternative to the company that is management constrained and unable to address operations, opportunities in new markets and new market segments.

Target Market Segment Strategy:

We will focus to introduce our web development services to all markaz shops and institutes in Islamabad.

Service Business Analysis:

The consulting "industry" is pulverized and disorganized, with thousands of smaller consulting Organizations and individual consultants for every one of the few dozen well-known Companies.Consulting participants range from major international name-brand consultants to tens of Thousands of individuals. One of DreamSofTech challenges will be establishing itself as a real Consulting company, positioned as a relatively risk-free corporate purchase locally and internationally.

Business ParticipantsAt the highest level are the few well-established major names in Professional consulting services. Most of these are organized as partnerships established in major markets globally, linked together by interconnecting directors and sharing the name and corporate wisdom, evolved out of group of small and medium size companies. These companies charge very high rates for consulting, and maintain relatively high overhead structures and fulfillment structures based on partners selling and junior associates fulfilling.

At the intermediate level are some function-specific or market-specific consultants, such as the market research firms (telenor, SNL) or channel development firms. Some kinds of consulting are little more than contract expertise provided by somebody who, while temporarily out of work, offers consulting services.

Distributing a ServiceConsulting is sold and purchased mainly on a word-of-mouth basis, with relationships and previous experience being, by far, the most important factor.The major name-brand Organizations’ have locations in major cities and major markets, and Executive-level managers or partners develop new business through industry associations, Business associations, chambers of commerce and industry, etc., and in some cases social Associations such as social media and country clubs.The medium-level organizations are generally area specific or function specific, and are not easily able to leverage their business through distribution.

Competition and Buying PatternsThe key element in purchase decisions made at the DreamSofTech client level is trust in the Professional reputation and reliability of the consulting firm.

Main Competitors1. The high-level prestige management consulting:

International locations managed by owner-partners with a high level of presentation and understanding of general business. Enviable reputations make purchase of consulting an easy decision for a manager, despite the very high prices. By bringing creativity and out of the box solutions DreamSofTech would stand out of the competition.Weaknesses:As a startup venture there is a budget constraint and limited resources. The business location that is in Pakistan is facing high external risk like political instability.

Strategy and Implementation Summary:DreamSofTech will focus on two geographical markets, the United States and Pakistan and in limited product segments: web development, networks and enterprise solutions.The target customer is usually a manager in a larger corporation, and occasionally an owner or president of a medium-sized corporation in a high-growth period.

Pricing StrategyDreamSofTech Consulting will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. The pricing fits with the general positioning of DreamSofTech as providing high-level expertise. Consulting require that reports be very well planned, focused on very important topics, and very well presented.

Sales Strategy: Introducing Web development solutions:

o Firstly we will visit pharmacies and introduce those IT solutions to trigger their business.

o Markaz: We will hit all the markazes of Islamabad to introduce our web development solutions

o DreamSofTech will make web accounts on freelance.com to get global clients. Prudential Project HR solutions:

o Developing international partnerships for Prudential project HR solutions.o Plus, introducing our services in the local market.

Analysis of local recruitment companies would be the focal point. Coming up with the pricing strategy based on the competitor analysis. Building a team of recruitment consultants is essential.

Hireworx:o Introduce its the job board in universities and colleges for free to get them

accustomed to it and get employers use it to recruit best talent.o Next step would involve pricing it.o Then, direct marketing of Hireworx would be done at employers end.

Milestones:DreamSofTech yearly income should be 3 million.

Management SummaryThe initial management team depends on the founders themselves, with little back-up. As we grow, we will take on additional consulting help, as Business Consulting.

Management TeamThe DreamSofTech business requires a very high level of international experience and expertise, which means that it will not be easily leveragable in the common consulting company mode in which partners run the business and make sales, while associates fulfill. Partners will necessarily be involved in the fulfillment of the core business proposition, providing the expertise to the clients. The initial personnel plan is still tentative. It should involve 3-5 partners, 4-5 consultants, as each domain has been assigned to 1 consultant. Later, we add more partners, consultants, and sales staff. Founders' resumes are included as an attachment to this plan.

Personnel plan

Ms Sarah Shafqat Founder and PresidentMr. Waleed Shafqat Business ConsultantMs Farah Shafqat Management ConsultantMr. Qaisar Javaid Lead IT Consultant

Mr. Hammad Raes Manager IT operations

Monthly Financial Plan:

Operational Cost RsFuel 10000Mobile 1000Laptops 20000Others 10000Marketing BudgetEmail ServerWebsite 5000Printing 5000Freelancer.com, elance.com, guru.com 1000Total 52000