WD in the Connected Home - Western Digital
Transcript of WD in the Connected Home - Western Digital
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WD in the Connected Home
Consumer Electronics ShowJanuary 6, 2011
John CoynePresident and CEO
Jim WelshExecutive VP, GM Branded Products & CE
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Safe Harbor
This presentation contains forward-looking statements, including statements related to: the growth and
diversity of digital content and content creation devices; the size and growth potential of the overall
HDD market; digital storage needed and available; WD’s product and content offerings; and the outlook
for the hard drive industry. These forward-looking statements are based on WD’s current expectations
and are subject to risks and uncertainties that could cause actual results to differ materially from those
expressed in the forward-looking statements, including: the impact of continued uncertainty and
volatility in global economic conditions; supply and demand conditions in the hard drive industry; actions
by competitors; unexpected advances in competing technologies; uncertainties related to the
development and introduction of products based on new technologies and expansion into new storage
markets; business conditions and growth in the various storage markets; pricing trends and fluctuations
in average selling prices; changes in the availability and cost of commodity materials and specialized
product components that WD does not make internally; and other risks and uncertainties listed in WD’s
recent filings with the Securities and Exchange Commission, to which your attention is directed. You are
cautioned not to place undue reliance on these forward-looking statements, which speak only as of the
date hereof, and WD undertakes no obligation to update these forward-looking statements to reflect
subsequent events or circumstances.
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WD Introduction
10 years of profitable
growth; Industry’s
strongest balance sheet
Early leadership with
digital content in the
connected home via
Branded Products
Worldwide unit
volume leader in
hard drives
P U T Y O U R L I F E O N I T ®
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The Digital Universe is Exploding
2009(800,000 PB)62% Growth
2010E(1.2M PB)Est. Growth
2020E
44x Est. Growth
Source: IDC “Digital Universe Decade” report May 2010
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Content Creation Continues to Accelerate
Sources: Apple, Gartner, IDC, Microsoft, Parks Associates, Tech Crunch, TDG, WD Estimate
168M connected
game consoles by
2014
327M connected
TVs by 2014
8.5M digital
SLR camera
sales in 2011
Over 220M iPods sold
Smart phone
devices to grow from
152M units in 2008 to
334M units in 2013
iTunes
Over 6B songs soldiTunes 70% of digital
music market
1.1B
Windows PC
by end 2008
32M
netbooks sales50M Macs
by end 2009
Over 14M iPads sold
$5.7B in TV
Internet video sales
by 2014
( in 2010 )
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Digital Media activities becoming mainstream…
Sources: Parks Associates Research, October 2009 Digital Media Habits II (n=2,000; +2.2%), CDP Q2 2009 (n=5,353, 1.34%)
Edit digital videos
Download videoDownload
musicEdit digital
photosSocial network Print photos Stream music View photos
2006 10% 23% 27% 35% 23% 32% 36% 59%
2007 18% 29% 34% 43% 31% 40% 46% 66%
2009 25% 35% 42% 47% 53% 43% 58% 68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2006
2007
2009
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GB
of S
tora
ge
Nee
de
d
( Average GB of Storage Needed)
Source: Parks Associates Entertainment Networks and High-end Media Servers, 2010; Digital Media Habits II, 2009
98 133186
277
455
840
…Driving accumulation of personal media libraries and 9X demand for Consumer Storage
E E E E E
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Participating in the Three Cloud Model
IT Content
“Corporate Cloud”
IP Content
“Public Cloud”
My Content
“Personal Private
Cloud”
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WD’s Established Leadership in Branded Productsm
illio
ns
$-
$200.0
$400.0
$600.0
$800.0
$1,000.0
$1,200.0
$1,400.0
$1,600.0
$1,800.0
$2,000.0
FY06 FY07 FY08 FY09 FY10
Branded Revenue
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WD’s Connected Home Strategy
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WD’s Connected Home Strategy and Products
Jim WelshExecutive VP, GM Branded Products & CE
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Listen to
consumersInvestAttractive
designs
Established strong
relationships
Keys to WD’s Branded Products Leadership
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Natural Extension into the Connected Home
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WD and its partners have sold…
85,000,000Branded Products since 2004
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Looking Ahead to 2014
2.2B PCs
840 GB content per household
450M smart phones
100M tablets
300M connected devices
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There are more ways to…
Create:
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Experience:There are more ways to…
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Download:There are more ways to…
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Stream:Also there are more ways to…
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Get content to homes:
There are more ways to…
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Consumers are Looking for ConvenienceP
erc
en
tage o
f R
esp
on
dents
(%
)
( Among respondents 18+ in U.S. broadband households participating at least monthly)
Source: Parks Associates Entertainment Networks and High-end Media Servers, 2010; Digital Media Habits II, John Barret
director of research, October 2007
10%
16% 16%20%
30%
39%
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“How can I make sure my
digital memories are safe?”
It’s about the consumer…
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Keep data safe
• Smart backup & storage
• Maximum capacity
• USB 3.0
• Stylish
My Book and
My Passport
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“How can I have my
digital content with
me all the time?”
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Portable Hard Drives
• Maximum capacity
• See your life safe in one place
• Password protection
My Passport
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Home Network Drive
• Simple setup
• Centralized content
• Mac and PC
• Remote access
• Media streaming
My Book Live
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25 mb/s*30 mb/s
50 mb/s
100 mb/s105 mb/s
Today’s
Consumer
NAS
USB 2.0FireWire
800My Book Live USB 3.0
Sacrifice Nothing
*Read speeds
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Experience content
on any screen
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Store it here
Show it off here
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WD PhotosPhoto Viewer App for
iPad, iPhone, Android, and iPod touch
The ultimate photo album
• Access all your photos
• Pinch and zoom
• Slide show animations
• Supports multi-tasking
• Upload photos to Facebook
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“How can I watch the latest
movie and TV shows when I
want to?”
“How can I show off vacation
photos on my HDTV?”
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WD TV Live PlusMedia Player
• Full-HD 1080p
• Variety of file formats
• Access to anywhere
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WD TV Live HubMedia Center
• Full-HD 1080p
• Variety of file formats
• Access to anywhere
• 1TB of storage
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“The WD TV Live Hub is quite the compact
home entertainment center.”
“…offers a “compelling” model for storing
and sharing content and playing it on the
TV.”
The "Set-Top Box That Rocks" Award for
Best New TV Set Add-on Box goes to the
WDTV Live Hub.
“All in all the Western Digital TV Live Hub is
my new favorite toy in the living room. The
box gives ten years of digitalization finally a
meaning.”
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“How can I extend the
Internet to my HDTV?”
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WD LivewirePowerline AV Network Kit
Ethernet, HomePlug AV
• As easy as plugging in a lamp
• Stream HD
• Multiple secure connections
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All in all, however, we found that the WD Livewire
kit is the best among HomePlug AV adapters and
it is a great alternative to a wireless connection.
…excellent performance… extra ports…
makes the WD Livewire our favorite powerline
networking kit yet…
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“Where do I buy?”
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Global RetailPanam EMEA APAC
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The Connected Home with WD
My Book LiveHome Network Drive
Centralize your media
to play it to any DLNA
certified device
My Passport
EssentialPortable Hard Drives
Next Generation
storage to go
WD TV Live Hub
WD TV Live PlusMedia Center / Player
Store and play personal
media and the best of
the Internet
WD LivewirePowerline AV Network Kit
For a high-speed wired
Internet connection
anywhere in your home
WD AppsAccess Anywhere
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ShareStore & Protect Experience
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Q&A
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WD in the Connected Home
Consumer Electronics ShowJanuary 6, 2011
John CoynePresident and CEO
Jim WelshExecutive VP, GM Branded Products & CE