WC Louisville 2013 - What Makes a WordPress Theme "Premium"?
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Transcript of WC Louisville 2013 - What Makes a WordPress Theme "Premium"?
What Makes a WordPress Theme Premium?
Chip Bennett (@chip_bennett)
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 1 of 15
Overview
What does Premium Mean?
Value for Your Money
Free Premium Themes?
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 2 of 15
Freedom to Use/Modify
License
GPL
Non-GPL (Proprietary, CC-By, etc.)
Implication (# Sites, Credit Links, Modification)
Open SourceObfuscated Code
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 3 of 15
Freedom to Use/Modify
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 3 of 15
Design Decisions
Design as a FeatureGood design requires talent/skill: colors, typography, whitespace, layout
200 Theme options?
500 GoogleFonts?
Balance: Design Decisions vs. Configuration
Feature BloatKitchen sink approach vs. intentional design
10 sliders? Or 1 well-integrated slider?
Custom Admin Panel
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 4 of 15
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 5 of 15Doesn't Lock You In
Presentation vs. Functionality
Content Generation CPTs, Taxonomies, featured content, shortcodes
Site ConfigurationSEO, Analytics, Contact Forms, social sharing, favicon, etc.
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 5 of 15Doesn't Lock You In
Easy to Customize
Child Themes
Options
Actions/Filters
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 6 of 15
Up-To-Date Code
Supports Core Features
Deprecated Functions
Play Nicely with core, Plugins
Code Quality GuidelinesTheme Check Plugin
Log Deprecated Notices Plugin
WP_DEBUG
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 7 of 15
Theme Check Plugin
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 7 of 15
Image: Smashing Magazine
Value for Your Money?
Code Quality
Design
Support
Updates
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 8 of 15
Free Premium Themes?
Official Theme Directory
NOT GoogleWhy? (I'm glad you asked...)
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 9 of 15
Free Premium Themes?
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 9 of 15
Links and Resources
LinksOnly download Themes from trusted sources
WordPress Theme Directory
Theme Check Plugin
Log Deprecated Notices Plugin
Presentation Slides
http://www.slideshare.net/chipbennett
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 14 of 15
Feedback
Questions or comments?
WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 15 of 15
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