WC Louisville 2013 - What Makes a WordPress Theme "Premium"?

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What Makes a WordPress Theme Premium?

Chip Bennett (@chip_bennett)

WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 1 of 15

Overview

What does Premium Mean?

Value for Your Money

Free Premium Themes?

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Freedom to Use/Modify

License

GPL

Non-GPL (Proprietary, CC-By, etc.)

Implication (# Sites, Credit Links, Modification)

Open SourceObfuscated Code

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Freedom to Use/Modify

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Design Decisions

Design as a FeatureGood design requires talent/skill: colors, typography, whitespace, layout

200 Theme options?

500 GoogleFonts?

Balance: Design Decisions vs. Configuration

Feature BloatKitchen sink approach vs. intentional design

10 sliders? Or 1 well-integrated slider?

Custom Admin Panel

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WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 5 of 15Doesn't Lock You In

Presentation vs. Functionality

Content Generation CPTs, Taxonomies, featured content, shortcodes

Site ConfigurationSEO, Analytics, Contact Forms, social sharing, favicon, etc.

WordCamp Louisville 2013, 12 October 2013What Makes a WordPress Theme "Premium"?Page 5 of 15Doesn't Lock You In

Easy to Customize

Child Themes

Options

Actions/Filters

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Up-To-Date Code

Supports Core Features

Deprecated Functions

Play Nicely with core, Plugins

Code Quality GuidelinesTheme Check Plugin

Log Deprecated Notices Plugin

WP_DEBUG

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Theme Check Plugin

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Image: Smashing Magazine

Value for Your Money?

Code Quality

Design

Support

Updates

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Free Premium Themes?

Official Theme Directory

NOT GoogleWhy? (I'm glad you asked...)

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Free Premium Themes?

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Links and Resources

LinksOnly download Themes from trusted sources

WordPress Theme Directory

Theme Check Plugin

Log Deprecated Notices Plugin

Presentation Slides

http://www.slideshare.net/chipbennett

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Feedback

Questions or comments?

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