WBTi in Mexico Marcos Arana Cedeño

International Baby Food Action Network, IBFAN

National Institute of Medical Sciences and Nutrition Salvador Zubirán

We are just over twelve years apart since the first WBTi assessments were carried out in the LAC region. Now we can affirm that WBTi has contributed to have a more complete diagnosis of the region, has helped to identify common problems, to design co-ordirated strategies, and set priorities.

As we can see in the report presented today, subsequent evaluations show progress in several countries of our region. (The Dominican Republic, Peru and El Salvador). Undoubtedly, the joint effort of national teams that WBTi has galvanized has significantly contributed to these achievements.

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• In the countries of Latin America and the Caribbean, one of the virtues of WBTi that has been especially recognized is its comprehensive nature, since it pursues a vision wich is not constrained to the health sector, since it includes other aspects, such as maternity protection, related to the conditions of women and their rights. • WBTi monitoring of this area has contributed to raise the interest

women's organizations, - many of them previously desinterested in breastfeeding, and has stimulated them to come forward with interest to look at the progress and lags in maternity protection shown in WBTi reports. • The evaluations carried out in the different countries of Latin America

and the Caribbean together offer a regional vision that is easy to analyze and compare and has importantly contributed to the definition of advocacy strategies both national and regional.

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WBTi assessment reinforced the need to eliminate industry self-regulation and voluntary codes, as well as to assure that national regulations includes the provisions arising from the resolutions of the World Health Assembly

The need for a permanent monitoring mechanism and the application of effective sanctions in case of violations.

The establishment of a National Breastfeeding Committeefree of conflicts of interest, with effective coordination, with the participation of civil society and academia and that meets periodically with a well-defined work agenda.

• WBTi was the first assessment and has inspired the development of other national and international evaluations of strategies to promote and protect breastfeeding.• Personally, I think the other assessments and scores are

complementary. However, I see in WBTi a fundamental evaluation process, which I would like to see sustainable, with more national and international collaboration, with periodic evaluations at regular intervals. • The benefits of WBTi instruments can be expanded to include some

emerging topics, such as the implementation of the international guidelines for breastfeeding and COVID-19, among others.

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