WBO Magazine April 2010 Issue

BETTERI NG YOURSELF IN THREE EASY STEPS

HOW TO START

A WOMEN’S

GROUP IN YOUR AREA

ORGANIZATION

PROVIDING

EMPOWERMENT

EDUCATION AND

ENRICHMENT FOR

WOMEN BUSINESS

LEADERS

THROUGHOUT THE

WORLD

Apr $3.99U SD

www.womenbizowners.org

SUB SCRIBE

TODAY!

2 | womenbizowners.org

Women Business Owners (WBO) is a 501c3 non

profit organization, founded in February 2004,

with the mission to empower, educate, and enrich the lives

of women business leaders

throughout the world.

*Women Business Owners (WBO) announces their

newest initiative: Jr. Apprentice US Program.

This educational apprentice

program is for children 10-18 in age, within the United

States that are interested in being business owners.

WBO Podcast, listen to amazing women from around

the world covering all areas of business and personal life for

women. Available on our group website.

www.womenbizowners.org

WOMEN BUSINESS OWNERS Magazine

Magazine Team:

Wendy VanHatten, Editor in Chief

Ginger Marks, Managing Editor

Andrea Okrentowich, Copy Editor

Ginger Marks, Production Coordinator

Delaine Ulmer, Art Editor

Kathy Allen, Author's Corner Coordinator

Executive Board:

Anna Campbell, Founder

Cindy Clark, President

Wendy VanHatten, Vice President

Treasurer, OPEN POSITION

Lisa Wald-Guarino, Secretary

Member at Large, OPEN POSITION

WBO Directors:

Andrea Okrentowich, Exec Asst/Grant Writing Leader

Agnes Ikotun, Technical Leader

Educational Leader, OPEN POSITION

JoAnne Barton, Volunteer Leader

Cindy Clark, Marketing Leader

Rebecca Parr, Event Leader

Membership Leader, OPEN POSITION

Technical Leader, OPEN POSITION

WBO Staff:

Sherry Simoes, Mkg Asst & Panel of Experts Leader

Donna Crav otta, Marketing Assistant

Stacey Virgo, Charity Leader

Julie-Marie Christin, Gift Shop Leader

© Copyri ght 201 0 W omenBi zOw ner s.or g

All rights r eserved.

Apr 2010 | 3

must read Ask Yak 30 Convert Your Articles To Marketing Magnets 16

Creativity vs. Safety 8 Gem Bargains in Idar-Oberstein 25 How to Start a Women’s Only Business Group

in Your Area 19 Monthly Motivations: Bettering Yourself In

Three Easy Steps 13 Personal Growth is Important in Business 20 The Simple Way to Practice What You Preach 14

every issue About WBO 37 Authors Corner 12

New WBO Members 7 Vice-Presidents Message 4 Quote of the Month 18

Welcome from our WBO Magazine Staff 10 WBO Staff & Volunteer Members 36

WBO Member of the Month 11 WBO Volunteer of the Month 22


Visit our group website for more information: www.womenbizowners.org

WBO Magazine steps up to the plate with a team dedicated to making our magazine a viable publication. Striving to be more than just another online magazine, this group of women uses their knowledge and skills to put out a quality publication month after month.

Who is on our team and what do they do?

Magazine Editor in Chief: Wendy VanHatten Magazine Production Coordinator: Ginger Marks

Magazine Copy Editor: Andrea Okrentowich Magazine Art Editor: Delaine Ulmer Magazine Advertising Coordinator: Sherry Simoes

These women already have overflowing lives…they work, they have careers, they are entrepreneurs, they direct worthwhile organizations, they live all over the US and Canada, they take care of families…well you get the idea. That’s one reason our WBO Magazine is so special. It’s a labor of love.

As Editor-in-Chief I help coordinate on line meetings, check out article submissions, help write and refine our contributor guidelines and work with all our staff. I have expectations of our team and they have the same of me.

We want our readers to look forward to this month’s issue. When they are done reading, they

should be enlightened, educated, amused, determined to move on and up w ith their lives, overall impressed and maybe even motivated enough to think about writing an article for next month. If so, we’ve done our job.

Each and every one of us on the team relies on volunteers to submit articles, volunteer of the month selections, member of the month department, photos, author and book selections and various other departments that keep a magazine fresh. We truly are a team. Do you have an article you’d like to have others read? Send it our way. How about a book review written by a woman business owner? Shoot us an email to look over. Maybe you would like other women to know about your business. We have advertising space available. Let us take a look at it.

We’d love to have you pass on your copy of the WBO Magazine to a friend. Encourage them to read it, submit an article, join WBO or let them know WBO is a great place for women business

owners to get some information.

As Editor-in-Chief I look forward to each month’s magazine. We have amazing women contributors who take time from their busy lives to send us material. As we transition to a quarterly format let’s see if we can increase our contributors as well as our readers. Think of it as a challenge. Are you up for it?

Happy Reading, Wendy VanHatten, WBO VP

Vice-President’s Message

Wendy VanHatten

Vice –Presi dent

Apr 2010 | 5

of special note 2010 Annual Charity 31 Feature Author 34

Second Quarter Charity 27 Gift Shop 6 Hot Pick Movie of the Month 18

Online Article Library 18 Open Staff Volunteer Positions 24

Volunteers Needed 12 WBO Monthly Tip 23


Shop from a wide variety of items created by our members to help you with your business or personal needs. Each item is donating 30% or more back to WBO.

Elizabeth Tote ~ Handcrafted by Jennifer Hudson with Mimsi Bags. This tote is perfect for the Bu siness Woman-on -the-Go! Originally designed with the

Women Business Owner, Realtor ®, Mortgage Lender or Attorney in mind, this tote will carry ev erything y ou need, and make sure y ou arriv e in sty le!

At 18 " wide and 12" tall, it is large enough to carry legal-sized folder s, plus y our

pens, palm, calculator, wallet, checkbook... y ou get the idea! We can also add a key fob so y ou don 't lose them in the roominess. Price: $125

Java Jammie ~ Handcrafted by Julie-Marie with Julie-Marie Bags

This cute and fun Java Jammie has a pink background with white polka dots and white daisies. A matching daisy button makes it irresistable! This Jav a Jammie is ex -tra special because all pr ofits benefit Women Business Owners. Price $7 .00 Women Business Owners prov ides education and support for more than 3,000 women business owners throughout the world with online and offline resources. WBO's mission is to help more women succeed in business.

Pawnut - Apple Biscotti ~ Handmade by The Gourmet Dog Bakery Let y our canine di g hi s teeth into our crisp on the outsi de but soft on the insi de Paw nut Butter - Apple Bi scotti . Made with: stone ground

organic w hole wheat fl our , or ganic peanut butter , milk , unsweetened applesauce and cinnamon.

As alway s, The Gour met Dog Bakery only uses the best i ngredi ents w hen baking our goods. Our Pawnut Butter - Appl e Biscotti is sol d i n quantities of 1 /2 dozen. Price: $5.99

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Sh ow Case Your Product in the WBO Gift Sh op:

Star and Premier members are encouraged to participate in our WBO Gift Sh op by choosing one product or serv ice they will donate 30% or more back to Women

Business Owners. Contact [email protected] for more information about our Dr op Ship Policy .


Apr 2010 | 7

New WBO Members

Sue Henry Sue Henry Talks

www.suehenrytalks.com

Need time for You? Order your copy today to get started… Contact Wendy VanHatten at [email protected]

www.mylifethesequel.com


Creativity vs. Creativity vs. Safety Safety by Wendy Okkema


Apr 2010 | 9

advanced levels. You must be aware of that. Some exercises are simply not safe. If you knees or elbows are shaking or un-stable, this exercise is not safe for you to do. If you see an in-structor performing an exercise with knees or elbows straight, this is incorrect. There are some simple rules to follow when exercising.

1. Focus on the specific muscle group(s) you are at-tempting to work. (If you are feeling pain rather than a healthy burn from exercising your specific muscle group(s) then you may simply need to reposition yourself). 2. Keep your knees and elbows slightly bent at all times. (In doing this your will avoid putting undo pressure on your joints. Allowing your target area(s) to do the work instead of the joint taking on your weight). 3. If it hurts, don’t do it. (There is a difference between feeling the burn vs. feel the pain). 4. Safety First! If you are interested in working one on one with me or with a group of friends/co-workers in your home or at your place of employment please e-mail [email protected] or call 519 484 1120. Wendy is a personal trainer, lifestyle coach and author. Her goal is to set you up for success, not failure. Until next time! Wendy Wendy is a personal trainer, lifestyle coach and author. Wendy will set you up for success, not failure! If you would like to work one-on-one with Wendy or with a group of friends in your home, at work or via Wendy's live video chat room, e-mail [email protected] or call 519 484 1120.

y, oh my, hasn’t ex-e r c i s e come a long way! E xer c ise i s n o l o n g e r

merely bicep curls and your exercise bike. We have such a large variety of fun ways to fit exercise into our day. You can chose from Zumba classes, boot camps, the wee fit, just to name a few, but let’s not forget that the bicep curl and the exercise bike still work. I see many fitness experts really branching out in their creativity and teaching us new ways to tone and challenge our bodies. As a personal trainer, this is exciting, it makes my job much more in-teresting. However, YOU must be careful in attempting some of these new moves. YOU must be knowledgeable in what is good for YOUR body and YOUR own per-sonal aches, pains and physi-cal limitations. I caution you to be very care-ful. Do not follow blindly while exercising at home on your own or in a gym with a fitness instructor. Some exer-cises out there are only for

W EN DY OKKEMA


Welcome from our WBO Magazine Staff Area

All articles must provide useful and high integrity information that is helpful to women in business. We accept topics related to business, marketing, integrating home and family with business, and much more relating to women in business. We ask that you provide unique, well-written, informative articles. We reserve the right to refuse any article for any reason.

All written content that you submit to this site must be writing that you have the legal rights to post to our site. By posting your article to our site, you are granting us Non-Exclusive Copyrights - which means you are giving us the legal right to use it, but you are NOT surrendering your right to use it elsewhere. WBO does not own or retain any rights to the articles written...we are merely privileged to read and grow from them. WBO Magazine reserves the right to edit submitted articles. Each author will be credited by name in publication.

The number of articles to be written is decided by each article writer herself. We encourage members of the WBO News Magazine Writers Team to submit at least one (1) article a month, however we do understand the flow of creativity is different for everyone and we do not want this to become a chore. Therefore the final decision will be yours.

Each article must be publication ready (edited) and submitted to our WBO Magazine Editor, Andrea Okrentowich at [email protected] for approval. WBO Magazine reserves the right to modify submitted articles. Each author will be credited by name in publication.

VanHatten Marks Ulmer Okrentowich

Apr 2010 | 11

A l e t h a

McManama is "The Blog Strategist", her blog and website marketing business that came out of her desire to not only help clients create their own b l o g s i t e s u s i n g WordPress, but to also a s s i s t t he m in marketing their brand through social media and article marketing. Her real passion is to teach others how to

WBO Member of the Month

create their own systems for their business AND to also be a mentor and teacher to people on a personal level. Aletha likes to volunteer at her church and to stay in shape by jogging when she's not too busy.

You can find Aletha at the following websites and social media networks:

http://theblogstrategist.com

http://wordpresstowebsite.com

http://alethamcmanama.com

http://dcv irtualoffice.com

Facebook: http://www.facebook.com/AlethaMcManama

LinkedIn: http://www.linkedin.com/in /alethamcmanama

Twitter: http://twitter.com/AlethaMcManama

Friendfeed: http://friendfeed.com/alethamcmanama


Volunteers needed for the WBO

Visit http://www.womenbizowners.org and submit a volunteer form to [email protected] NOTE: Please be aware that the Treasurers position is one that requires the person to be a CPA and requires us to perform a background check on you.

This team of publishing companies, authors, writers, and marketers; network, mentor and promote each other. We believe that by working together, we will suc-ceed in our individual goals.

Authors Corner Leader: Kathy Allen with Accents of Home Authors: Diane Tegarden with FireWalker Publications, Inc Ga zelle Simmons with Admin Services Ginger Marks with DocUmeantDesigns.com Lisa A. Fredette with Passionate About Life Coaching Sabrina Schleicher, Ph.D, ACC with Tap The Potential Sherri Walker with Poems by Daughter of the King Writer's: Lisa A. Fredette with Passionate About Life Coaching

Visit the Authors Corner and learn

about the amazing books these

members have published and are

currently working on.

This group is open to all Members.

http://www.womenbizowners.org

(Under Resource Area)

WBO Authors Corner

WBO Board Positions:

Treasurer Education Leader Member At Large

WBO Staff Positions:

Teleseminar Organizer Teleseminar Host Department Administrator Assistant to the Volunteer Organizer Assistant to the Volunteer Leader Assistant to the Membership

Apr 2010 | 13

by Melissa Foster

Personal growth is one of the stepping stones to happiness. Growing mentally, physically, emotionally, and spiritually, are important factors in long-term happiness.

Here are three easy steps to help you aspire toward personal growth:

It’s Okay To Be Different

Personal growth is not all created equal. Your path to personal growth does not have to, and likely will not, mirror that of your friend’s, your lover’s or your parent’s. Some people are happiest when they are learning academics, while others gain happiness from becoming physically stronger, or learning a new skill. The great thing about personal growth is that it is just that—personal—and that alone makes it an endeavor that you can measure without the help of others.

Recognize Your Weaknesses

We cannot grow if we don’t accept our weaknesses. Imagine a world where everyone thought they were perfect; a world where arrogance and stubbornness were the norm. That would not be a very comfortable place to be. Now imagine that that world is your own mind. Be honest with yourself. Accept your weaknesses and work on them, better yourself. You may be surprised at how asking for help, or finding solutions on your own, make you a stronger, more confident person.

Step Out Of Your Comfort Zone

It’s never easy to step outside of your comfort zone, but it can be fun! Pick an activity that you never thought you’d do, or something that you think you might not be great at, or even

something that you’ve always wanted to learn but have been to too shy to do so. Now go do it! You cannot grow if you do not try, and trying doesn’t have to be scary. Think of your personal endeavors as challenges or adventures. If you don’t do well, then you can chalk that up to something you’d rather not pursue rather than something you are afraid to pursue. That alone is personal growth.

Do you have a personal or business issue you need help tackling? Email me and I’ll try to accommodate your request in an upcoming issue: thinkhappy(@)live(dot)com. Come back next month for more Monthly Motivations!

Melissa Foster is the author of Megan’s Way, a work of literary fiction (www.megansway.com), and the Founder of The Women’s Nest (www.thewomensnest.com), a free on-line social and support community for women. Connect with other women like yourself - Share a laugh, gain advice, friendship, and fun. Daily at-home exercises and motivations, monthly healthy challenges, book club, scrapbook club, forums, blogs, and free medical, financial, and relationship

Bettering Yourself In Three Easy Steps


As I'm wrapping up a slew of private retreats with clients this month, it's become clear that it's time for me to get focused on practicing what I've been preaching—or

more specifically, to put myself through the same intense proc-ess and plan that I take my clients through. This thought popped into my head several times during the re-treats, but really came to the forefront of my thinking over the past week or so, as I've been making some very big decisions in my business that's going to majorly shift things going forward. So, here's what I've noticed that's going on with me in my busi-ness that I'm hoping will shed some light for you as well.

PROBLEM: Not taking action on a particular task. If you're finding yourself low on energy around moving for-ward on a certain project or idea, it pays to take a look in-side for the reason why. As I learned from Andrea Lee, my private coach for nearly three years, everything is en-ergy. And when I'm stuck - *especially* when I know what

The Simple Way to Practice

What You Preach by Alicia M Forest, MBA


Apr 2010 | 15

to do next - there's something wrong in-side that's blocking forward movement. Because, after all, I am all about taking action.

SOLUTION: Ask yourself... 1. What's one thing I coach my own cli-ents on that I can apply to myself? 2. What's one way I show others how to operate their business that I can apply to my own?

3. What's one method I teach that I can implement more fully in my own busi-ness. In other words, how can I practice what I preach more thoroughly? The answers to these simple questions are the key to getting unstuck and mov-ing forward. Take it to the next level...

(Continued on page 33)

Apr 2010 | 15


Convert Your

Articles To …

What have your articles done for you lately? Are you

using them merely to get your name out there, or

have you discovered the true benefit of article mar-keting for your business?

If you are like the majority of successful online

business ow ners, you have been diligent in w rit-

ing articles. Maybe you have even gone so far

as to hire a VA to submit them to copious article submission sites. Let me ask you a question;

are you submitting to only one topic at each

site? If so, consider the benefit of multiple topic

submission. Think about how your article would

f it in other areas besides the obvious. This one small addition to your submission process w ill

signif icantly increase the chance your article w ill

be picked up and used.

Now for the crème-de-la-crème. How to convert

your articles to marketing magnets. What are your putting in your author bio? Is it f illed w ith

“pat-on-the-back” copy? Does it merely speak

about you and your business or does it entice

the reader to make that coveted click? You

spend all that time w riting and publishing your

articles and in the end all you have is the link

Apr 2010 | 17

back to your site, that proba-

bly isn’t even read let alone

clicked. Sure you get a litt le traff ic from that and then

there is the Search Engine

Optimization (SEO) benefit.

Consider revising your author

bio and make it more “click friendly.” The w ay this is

done is to use the author bio

area to entice your reader to

investigate your w ebsite. In-

stead of listing all of your ac-complishments, w hich the

reader probably isn’t inter-

ested in anyway, w hy not

hook them w ith an offer?

Next time you submit an arti-cle w hy not try a new tech-

nique. The f irst line should

contain an offer. Something

like, “Go to this site to get

such and such free gift or to

learn the “Ten Truths of Busi-ness Ow nership©,” or some-

thing similar. Get their atten-

tion immediately, rather than

boring them w ith details

about you right off the bat.

Then rather than w riting out

the http… URL for your site,

why not embed it in a key-

word or key phrase? For ex-

ample I might use “digital de-sign” as my anchor text or

“book covers.” I am sure you

get the idea. This little know n

trick w ill help your SEO over

time.

After that, if you still have

room for more copy, you can

alw ays add your credentials.

Copyright ©2008 Ginger Marks

Ginger Marks is the founder of the DocUmeant Family of

Companies, We Make YOU

Look GOOD! For more infor-mation, visit documeant-designs.com.

Her 2010 annual edition of Holiday Marketing Guide, Your business-marketing cal-endar of ideas is now avail-able at HolidayMarketing-Guide.com. Currently Ginger is the Production Coordinator for Women Business Owners magazines. She also offers a wealth of knowledge through her ezine Words of Wis-dom available on her blog gmarks.wordpress.com.

Marketing Magnets

Consider revising your author bio

and make it more “click friendly.”

GIN GER MARKS

18 | womenbizowners.org 18 | womenbizowners.org

WBO Online Article WBO Online Article WBO Online Article LibraryLibraryLibrary

Our Article Library has been created for the use of our members. It is for women

who would like to learn how to start a business, grow a business, maintain a

business, and lead the life they are search-ing for. You will find a variety of catego-ries below that are filled with articles, re-corded classes, and other informational

type documents just waiting to be opened and explored.

We are alway s looking for additional resources to add to our directory . Please feel free to con-tact us with any articles, business documents,

and other business related items that y ou would like to see added to this directory . You

may contact us v ia email [email protected].

Visit Today: http://www.womenbizowners.org

(Under RESOURCE AREA)

Quote of the Month

“ Destiny is not a matter of chance, but of choice. Not something to wish for, but to

attain.”— William Jennings Bry an

Backup Plan

Release Date: Apr 23, 2010 Starring: Jennifer Lopez, Alex

O'Loughlin, Er ic Chr istian Olsen,

Danneel Harris, Anthony Anderson,

Noureen DeWulf

Genre: Comedy / Romance Official Site: www.theback-upplan.com/

Rated: PG-13

The Back-Up Plan i s a comedy that explores courtship, love, marriage and family in reverse.

After years of dating, Zoe (Jennifer Lopez) has decided waiting for the right one is taking too long. Determined to become a mother, she commits to a plan, makes an appointment and decides to go it alone. On the day of her arti ficial insemination, Zoe meets Stan (Alex O’Lou ghlin) – a man with real possibilities.

Trying to nurture a bu dding relationship and hide the

early signs of pregnancy becomes a comedy of errors for Zoe and creates confusing signals for Stan. When Zoe nervously reveals the reason for her unpredictable behavior, Stan commits fully and says he’s in. N ever before has love seen a courtship where

a wild night of sex involves three in a bed – Stan, Zoe and the ever-present massive pregnancy pillow. Or, where date night consists of being the focal point at a near-stranger’s water birth which does for kiddie pools what Jaws did for swimming in the ocean. The

real pregnancy test comes when both of them realize they really don’t know each other outside of hormonal chaos and birth preparations. With the nine month clock ticking, both begin to experience cold feet. Anyone can fall in love, get married and

have a baby but doing it backwards in hyper-drive could be proof positive that they were made for each other.

www.vanhattenwritingservices.com

Apr 2010 | 19

How to Start a Women’s Only Business Group in Your Area

1. Decide what kind of

women’s group you want to

start. Do you want to start a

group that is strictly a business

networking group? What about

a social group that meets over

lunch or dinner? Or a product

sampling group? Or a more for-

mal group similar to BNI only

for women?

2. Before you start a group,

it is crucial to get very clear

about the kind of group you

want to start. Develop a

unique name and mission for

your group as well as a clear

agenda of what you will do at

each meeting.

3. Once you have decided on

the type of group you want to

start, decide what time of day

you want to hold your meet-

ing, where you want to hold it (Continued on page 26)

tarting a women’s only business group in your area can be very power-

ful for your business. There is a certain kind of synergy and power that

is created when women get together. As women business owners it can

be intimidating to network in groups that also include men. So how do you

start a woman-only networking group and make it a success? Here are

some of the steps you will want to follow.


Personal Growth is Important in

Business by Corrie Petersen

Business owners love to see growth. Growth means more customers, more money, and new products. This is what business is all about. You don’t run a business so you will stay the same and never grow. As a business owner, you need to have personal growth in order to see business growth. Personal and business growth goes hand in hand because they go together. If you have one, more than likely you’ll have the other as well. Here are some suggestions that will help you with your personal growth. 1. Set goals

Set goals for yourself that will help you to grow in several aspects of your life. These goals can include areas such as knowledge, health, and finances. Set goals that will help you reach out a little and step out to a level that is a little higher than you’re at right now. When you do this, you’ll grow as a person. 2. Try something new

If you have something you want to do, but you’re afraid to do it, look at what it will take to make it happen. Maybe you need to take a class to increase your knowledge or


Apr 2010 | 21 Apr 2010 | 21


Andrea Okrentowich has been a WBO member and volunteer since early 2009. As a professional writer and consultant, Andrea assists with WBO press releases for new members, is the WBO magazine copywriter and is the executive assistant to WBO President, Cindy Clark. Andrea has found WBO to be a rewarding and positive

experience, as it allows her to network with successful businesswomen across the country and find new business opportunities.

When not volunteering for WBO, Andrea assists solopreneurs in their businesses through professional writing and business services. Her business, A-OK Business Services offers numerous services for the solopreneur including professional writing, copy writing, editing, administrative support, and social marketing.

Andrea is the mother of two little girls, Haley, 9 and Kylee, 5. The family resides in Watertown, CT.

WBO Volunteer of the Month

Andrea Okrentowich

WBO Volunteer of the Month

Andrea Okrentowich


Contact Info 860-417-2539 e-mail: [email protected] • www.aokbusinessservices.com

Apr 2010 | 23

5 Tips for Computer File Mgt5 Tips for Computer File Mgt

File management goes beyond y our manual filing cabinets (or the stacks of papers

you have been meaning to file away). Managing your documents on the computer is

just as important as maintaining y our paper files.

1. File by title just like you might do with paper files, file by the title. This will

provide y ou with convenience. It doesn't matter what type of file it is (Word,

PDF, Excel). Keep it all in the same file for easy access.

2. Create folders in “My Documents” for easier retrieval. You will know that

ev erything you need will be located in one area of y our computer.

3. Create folders within folders so everything is still under the “parent” folder. E.g.,

Parent folder: Monthly Newsletters, Child folder: 2008, 2009, 2010.

4. File as you save. As soon as you save a document, file it in its correct place. You

don’t want to have to search for it later.

5. Back-up on a regular basis. Backing up is priceless! Make a schedule and stick to

it, so that when the unexpected happens y ou are prepared.

Michelle Jasper is owner of Adm in Café, a virtual assis tant business. www.Adm inCafe.net.

WBO

Monthly Tip


WBO Open Staff Volunteer Positions

WBO Board Positions:

Treasurer

Education Leader

Member At Large

WBO Staff Positions:

Teleseminar Organizer

Work with WBO Members that are interested in providing teleseminars about their area of expertise. Schedule up to two teleseminars/webinars per month, update the teleseminar event listings on the WBO group website and WBO Facebook group, send listings to magazine editor and marketing director. 2-3 hours monthly

Teleseminar Host Attend up to two (2) teleseminars/webinars provided by WBO per month, introduce speakers, submit call recording to WBO itunes account and add itunes recording link inside the WBO Articles area. 1-2 hours monthly

Department Administrator

Assistant to the Volunteer Organizer

Assistant to the Volunteer Leader

Assistant to the Membership

Visit our group site to apply for these positions. www.WomenBizOwners.org Volunteer Coordinator JoAnne Barton [email protected]

Apr 2010 | 25

Gem stone shoppers frequent their favorite shops in Zurich, New York, and Paris. Give me t h e s t r e e t s o f Edelsteinstadt or the “gemstone city” and bargains will fill my fingers, wrists, neck, and purse. Never heard of this place? Head to a scenic litt le valley in the Hunsruck Mountains on the very western edge of Germany, where the town of Idar-Oberstein reigns as the most significant European cutting center for gemstones other than the diamond.

Elegant facades of gem houses, lapidaries, importers, and designers discretely reside each in their own districts. Behind those mansion-looking fronts students and professionals are hard at work creating unique designs.

Walk through the surrounding hills and if you’re lucky…actually find agates and jaspers. Or do what I do…walk through the streets and find bargains. Shop windows next to more shop windows showcase semi-polished chunky rocks next to loose gems and elegant jewelry.

Multi faceted pale blue Aquamarines, pale gold Topaz, brilliant Blue Topaz, dark blue Sapphires, royal purple Amethysts, and honey colored Amber…who can just look at these sparkling pieces of work?

Designs ranged from deceptively simple to intricately elaborate…all unique. Stunning stones up to nine carats beckoned a closer look. One shop owner explained many of the designs were products of students or apprentices from the gem houses. If a “big name” jewelry house buys an apprentice’s design, it won’t be seen in the shops in Idar. You


Bargains in Idar-Oberstein

From Frankfurt, head west toward Wies-baden then southwest toward Bad Kreuznach on highway 41.

Shops worth looking at along the Haupstra in Idar-Oberstein in-clude:

Meyer at 404, Fetzer at 400, Welt der Edel-steine at 399, and Mineralien-Silber at 407

by Wendy VanHatten


and the maximum number of

women you will allow to participate.

Many networking groups are in the

mid day or evening, so a morning

meeting may be your best bet. If you

aren’t sure when you want to meet,

ask around and get opinions from the

business women in your area as to

when they would like to meet. As far

as locations go, many retirement or

assisted living centers offer free meet-

ing rooms that you can use. If this is

not suitable for your group you can

use private rooms at restaurants, sa-

lons, spas or fitness centers.

4. Determine the cost that the women

in your group will need to pay in

order to participate. Will you charge

a monthly fee, an annual fee, a meet-

ing fee or will your group be free?

Free groups will attract more people

whereas paid groups may increase the

caliber of the women who show up at

your meetings.

5. Determine what you will require of

the women who join your group?

Will you have an application proce-

dure? Will you limit your group to

only one woman from each company,

profession or business type or will you

keep your group completely open?

6. Once you have determined the above

(Continued fro m page 19)


Apr 2010 | 27

AllowAllow our independent WBO Design Team to our independent WBO Design Team to create your business’ Ad.create your business’ Ad.

See our WBO designer discounted prices below.See our WBO designer discounted prices below.

Member Price

Business Card Ad: $25

1/2 Page Ad: $50

Full Page Ad: $100

Non-Member Price

Business Card Ad: $45

1/2 Page Ad: $75

Full Page Ad: $125

(All WBO designers are paid independently from WBO and directly from the cus tomer. Ass igned des igners are s olely respons ible for the referred WBO ad cus tomer and w ill w ork with clients on an indiv idual and contract bas is .)

WBO Second Quarter Charity

Founded in 1977, Interval House has made a positive difference in the lives of more than 150,000 women and children who experienced psychological and physical abuse at the hand of a domestic or intimate partner…and we continue to do so.

Interval House offers options, support and connections to victims of domestic violence. Standing with abused women and children in their struggle for safety and justice, Interval House provides a safe place to live, concrete information and education to understand and deal with

their individual situations. Women and children are given direction and tools to utilize other community resources, and to empower themselves.

Interval House P. O. Box 340207 Hartford, CT 06134

P 860-246-9149 ext. 338 F 860-247-2042 www.intervalhousect.org

24-Hour Hotline: 860-527-0550


you need to investigate a business opportunity, consider doing this so you can grow.

3. Increase your business

Growth in your business will help you grow yourself. Maybe you want to see an increase in your income each month. This means you’ll need to take your business to the next level so this can happen. Personal growth will happen when you do what you need to do to make your business grow. You may need to make calls to increase your sells, create a new product to offer, or increase your marketing and networking so you can increase your customers. 4. Increase your knowledge

Knowledge is power when it comes to life and business. Consider taking a college class, listen to a teleseminar on something your want to learn, or hire a personal coach to help you plan your growth and put it into a plan that will be easy for you to work. When you grow as a person and a business owner you will feel great. You be living higher than you were before and you’ll feel good about yourself. When you feel this way you’ll want to continue to grow. Don’t be afraid of growth. It’s not a bad thing at all and when you consider these tips you’ll see growth almost every time. Corrie Petersen runs a successful Virtual Assistant business. She enjoys helping others reach their goals and dreams. Check o u t h e r w e b s i t e a t www.virtualfreedom4you.com.

(Continued from page 20)

CORRIE PETERSEN

Apr 2010 | 29

factors, make some flyers announcing your first meeting and get busy advertising your group. You

will need to invite a large number of women in order to get a reasonable number of women to show

up. Consider using Facebook, Twitter and other social media sites to also promote your group.

7. Make changes and be flexible as you go. When establishing anything new and this includes

women’s networking meetings you will need to make adjustments so be prepared and go with the

flow. Most of all relax and have fun networking and growing with other women business owners.

AnnaLaura Brown is the vice president of the

Women’s Business Club in Utah. This group was

recently started in January and already has over 100

members. We were featured in the Salt Lake Tribune

this past week and we expect our group to continue to

grow. Learn more about her and her business and

contact her at

www.internetworkmarketingwealth.com


WBO Assistant Marketing Director

Sherry Lynn Simoes sherry @womenbizowners.org

Author’s Corner Leader

Kathy Allen

[email protected]


Question:

What is the difference between an isometric and an isotonic exercise?

Answer: Great question. An isometric exercise is muscular contraction through exercise which develops tension but does not

change the length of the muscle. These are exercise that target specific muscle groups, the bicep curl etc. They are your typical strength training and rehabilitation exercises. An isotonic exercise requires movement to contract muscles. The muscle shortens as it develops tension. For example, holding a weight at arm’s length, attempting to life an immoveable object, even some wrestling move are considered to be isotonic.

Question: Is it unreasonable for students in my class to ask me to walk around to see if each individual is performing exercises properly.

Answer: Absolutely not. In all of the classes I do keep an eye on each student as best I can while we’re exercising. Often I’ll say things like, “keep your knees soft” or “don’t


Q&A Ask Yak by Wendy Okkema

Ask Yak is made up of questions asked by my clients and subscribers of my newslet-ters. If you have a question that you would like answered in an up and coming issue of Ask Yak simply e-mail [email protected]

Apr 2010 | 31

WBO Annual Charity


WBO Chosen Charities Each year WBO selects 501c3 groups to be their one (1) annual charity, and four (4) quarterly charities

to receive phy sical and monetary donations from members and the general public.

● 2010 Annual charity is Girls For A Change http://www.girlsforachange.org/

● 2010 First quarter charity is True Vine Community Organization www.true-vinecommunityoutreach.org

● 2010 Second quarter charity is Interval House in Hartford, CT intervalhousect.org/

Napa Valley

see back cover for details

http://www.womenbizowners.org/conference

WBO Annual Awards Nominations

N omination Guidelines: The recipients of these awards are required to be present at the WBO National Business Confer-ence in October 2010 in Napa, CA to receive their award. All nominated women will receive a $50 voucher that may be u sed

towards their 2010 WBO National Conference ticket. All WBO Award Recipients will receive one (1) complimentary 2010 WBO National Conference ticket. N ominations will be accepted until August 15, 2010.

Volunteering Heart:

N ominate a woman you know that has volunteered within

your local or online community and has impacted those she has worked with through her volunteering heart. Share with us her story and where she has volunteered. 2009 Award Recipient: Patri cia Boes 2010 N ominations:

Leading Business Woman of the Year: N ominate a woman within your local or online community that has proven to be a leading business woman by growing her business, mentoring those she surrounds hersel f with and helping her community grow through her own business suc-

cess. Share with us information about her and her business. 2009 Award Recipient: Regina Baker 2010 N ominations:

Persevering Business Woman of the Year: N ominate a woman within your local or online community that has continued to build her business through personal or

economic struggles and has denied defeat through times of real trials. Share with us her story of determination and her triumph. 2009 Award Recipient: Kathy Allen

2010 N ominations:

Networking Woman of the Year: N ominate a woman within your local or online community that knows how to get around and meet other people within her community and build lasting business relationships with

those she meets. Share with us how she networks and how she is able to maintain the business relationships. 2009 Award Recipient: Mary B. Rel otto 2010 N ominations:

Woman of Courage: N ominate a woman within your local or online community

that has truly shown courage throughou t her life or at a spe-ci fic time in her life. Share with us how she maintained her courage and the results it brou ght to her life. 2009 Award Recipient: Leyla Hur 2010 N ominations:

Empowering Woman of the Year: N ominate a woman within your local or online community that has empowered the people within her life and those within her community. Share with us how she has impacted those around her by empowering them. 2009 Award Recipient: Stephanie Brehm

2010 N ominations:


Apr 2010 | 33

ALICIA M FOREST, MBA

EXERCISE: Complete the following sentence 30 times: "The results my clients get from w o r k i n g w i t h m e are_______________. And don't skimp - come up with 30 answers. If you have trouble getting more specific, ask your current and past clients to help you fill in the blank. What are the benefits to doing this exercise? Many, but for the purposes of this conversation, the value is in bring-ing forth the things that are the most beneficial for you to make sure you're focusing on in moving your business forward - both for yourself and for your clients. So take your answers and turn them around to apply them to your own business! About the author: Alicia M Forest, MBA, 6-Figure Business Break-through Mentor, teaches self-employed professionals how to at-tract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create wild abundance in your business, visit www.ClientAbundance.com.


may then see it in New York, Zurich or Paris.

Fine workmanship was evident in each piece I inspected. Silver and gold enhanced these sparkling gems. How could I possibly make up my mind? What a dilemma to have. Each and every piece was reasonably priced. Quality and size of the gems or minerals combined with the amount of silver and gold would have cost a great deal more in other parts of the world.

Set in sterling silver a ½ carat deep lavender amethyst ring came home with me for just under 68 euro ($50). Cushion cut and set at an angle, I know I won’t find this one everywhere I go. A brushed white gold cross holding a pale blue Topaz was another must have. At around 80 euro ($100) this piece looks like I paid much more.

Reluctantly it was time to leave with my bargains safely tucked away. Next time I’m coming for the International Trade Fair for Precious Stones and Jewelry.

©2010 Wendy VanHatten

Wendy VanHatten l eft the corpor ate w orl d to become a pr ofessi onal freelance tr avel writer , author and photographer . Sev eral year s and many publi shed articles later she added pr ofessi onal editi ng services to her business. She continues to write sever al ti mes a week on her bl og

www .travel sandescapes.blogspot.com .


W EN DY VAN HATTEN


Featured Author Sherry Lynn

Simoes

Networking FOR WOMEN made easy!

ARE YOU READY TO NETWORK LIKE YOU HAVE NEVER NETWORKED BEFORE? Whether you are new to networking or just want to polish your skills this book holds the basic skills, do's and don'ts of professional networking. It is an essential book for women new to networking! Sherry Simoes, President of Women of Today shows you how to network and get results. Years of watching and assessing women network have taught her what works and what doesn't. Why learn by trial and error when there is a system that works! Large print & Easy to Read! E-book $12.95 Hard Copy $14.95 Hard Copy Plus Workbook $19.95 Available at www.networkingforwomenmadeeasy.com

Apr 2010 | 35

straighten those elbows”. I say those things because of what I am seeing out there on the floor. It is unfortunate however, very often in a gym setting, the instructor will not do that. I believe it the reason for this is because most instructors are not personal trainers. That is

why it is so important that YOU know the how tos of exercise. It doesn’t hurt to have even one, one on one session that will allow you and your personal trainer to go over the do’s and don’ts of exercise. It truly is money well invested. Wendy is a personal trainer, lifestyle coach and author. Wendy will set you up for success, not failure! If you would like to work one-on-one with Wendy or with a group of friends in your home, at work or via Wendy's live video chat room, e-mail [email protected] or call 519 484 1120.


Advertising Options

Our Women Business Owners (WBO) 501(c)(3) organization currently works with more than 41,000 women entrepreneurs worldwide. We also work with youth, young adults, and seniors. Our visi-tors are from every walk of life and from all over the world.

The people we are reaching are primarily women from 18-

78 years of age, are interested in owning a business, cur-

rently own a business, are affiliated with non-profit organi-

zations, corporations, and are in a position of power for lo-

cal or national decision making.

Current Advertising Opportunities: http://www.womenbizowners.org/adrate


Agnes Ikotun with AI Virtual Solutions

www.aivirtualsolutions.com

Anna Campbell with My Business Journals

www.mybusinessjournals.com

Andrea Okrentowich with Creative Nonprofit

Solutions

www.creativenonprofitsolutions.org

Cindy Clark with Cindy Clark Business Coaching

Services www.CindyClarkBizCoaching.com

Diane Tegarden with Firewalker Publications

FirewalkerPublications.com

Donna Crav otta with Virtual Management Concepts, LLC

www.virtualmanagementconceptsllc.com

Delaine Ulmer with Ultimate Design VA

www.UltimateDesignVA.com

Ginger Marks with DocUmeant Designs

DocUmeantDesigns.com

JoAnne Barton with Self Care Essential

http://www.selfcareessentials.com

Julie-Marie Christin with Julie-Marie

Julie-Marie.com

Kathy Allen with Accents of Home

Accents ofHome.com

Lisa Wald-Guarino with Lisa's Art & Horses

LisasArt.com

Patricia Garrison with Gifts N’ More ryze.com/

go/GiftsNMore

We are honored to introduce our esteemed Premier Members, Volunteers and Staff Members.

Rebecca Parr with Parr Communications,

LLC parrcommunications.com

Sherry Lynn Simoes with Creative Concepts

Design www.creativeconceptsonline.net/

Stacey Virgo with ShagoUSA

www.shargo.us

Wendy VanHatten with Vanhatten Writing

Services www.vanhattenwritingservices.com

Join Us Next Month…

Thank y ou for allowing us to be apart of the journey you are on with y our business. This i s an amazing jour -ney with ups and downs. Remember that we are here to help you l ear n about all areas of y our business and we are cheering y ou on for success! We l ook forwar d to w orking with each and every one of you over the next year to buil d your business. Having a gr oup that believes in y ou and supports you i s an opportunity that y ou can share with friends and family. Sharing infor mation i s an amazi ng fr eedom and we are thankful to share this fr eedom with you. We believe in y ou and we believe in y our success!

Join us online: Women Business Owners http://www.womenbizowners.org

Become a WBO Member Today!

WE’RE ON T HE WEB WWW.WOMENBIZOWNERS.ORG

This membership is for our ladies who are focused on their primary business and are looking for educational support, networking opportunities, promotional advantages, and real time business success. Memberships starting at only $10 a month or $100 for a whole year! Premier Level I Membership: Thi s member ship i s for our l adies who are focused on products or services they are selling. $1 0 monthly . Benefits:

- N ew Members announced in W BO Magazine - Compli mentary i nvitation to attend all of our W BO pr oduced classes, w ork shops and teleseminar s - Receive Monthly W BO Magazi ne - Di scounted adverti sing r ates for W BO Magazine and W BO Website - N ew Members Welcome E-Book - Annual Member Directory with your single business listing - Li sted in online Business Directory - Authors Cor ner - Access to entire or ganizati on w ebsite

Premier Level II Membership: Thi s member ship i s for our l adies who are focused on r eciprocati on for business gr owth and being featur ed speak ers in W BO r elated semi nar s, conventions, and other non-W BO rel ated events. $30 monthly .

Benefits:

Includes Level I Benefits - One (1 ) Seat on Panel of Experts - Invited to speak at a mi ni mum of two (2) w bo pr oduced teleseminar s, receive complimentary recor ding for your busi ness marketing use. - Half (1 /2) Page ad i n each i ssue of the W BO Magazine for length of active member ship - W BO National Conference attendee di scount and ability to regi ster early

Premier Level III Membership: Thi s member ship i s for our l adies who are focused on empowering other w omen thr ough health and wealth philoso-phies. $50 monthly.

Benefits:

- Includes Lev el I & II Benefits - One (1 ) Seat on N ational Advi sory Boar d - Private Level III bi -annual retr eats - Full Page ad i n each issue of the W BO Magazine for length of active member ship - W BO National Conference speaker invitati on

©201 0 W omenBi zOwner s All rights reserved.

www .W omenBizOwner s.or g

2010 Conference Theme: Renewing Your Business and Your Spirit

September 30 – October 2, 2010

Napa, California

Women from around the United States and world are invited to embrace this opportunity to renew their business and their spirit through hands on workshops with guest speakers, call to action events with keynote speakers, network napa style, and really renew themselves and their business.

This years business conference is located at the

Marriott Napa Valley Hotel and Spa in Napa,

California. Our attendees will benefit from an amazing hotel group rate of only $159 per night per room.

Attendees will enjoy a personalized schedule filled with multiple networking opportunities, hands on workshop speakers, expert keynote speakers, wine tastings from local vineyards, and rejuvenating spa treatments depending on their attendance level.

Our early bird conference attendee special for members is $275 and $375 for non-members. The early bird special will end on June 1, 2010 and the prices will go up $100! Don’t delay, register today!

Reserve your space at this year business conference early, as our limited number of

spaces will fill up quickly.

For more information visit: http://womenbizowners.org/conference/

WBO Magazine April 2010 Issue

Documents

Transcript of WBO Magazine April 2010 Issue