THE UNIQUE BLEND

CandiceWomen’s Business Leadership Part I

Professor Frey 08 December 2010

1

Intro HMMM THAT SMELLS GOOD!

FRAGRANT SCENT > SHOWS PERSONALITY

> GIVES CONFIDENCE

> LEAVES A MEMORY

2

My business idea

THE PERFECT SCENT FOR YOU!

YOU CHOOSE

COMBINE FAVOURITE SCENTS

AMOUNT YOU NEED

UNIQUE BOTTLE

3

Target customer

WHO IS OUR PRODUCTS FOR???

WOMAN

AGED 18+

ANY LOCATION

UNIQUE AND SOPHISTICATED

4

Supporting Research

80% say YES to buying the product

70% know other interested customers

5

Financials

AFFORDABLE

QUALITY

60% agree $35 is fair price

6

Actions

Samples to friends and testing groups

Acquire resources + raise capital= Business running within the next 2 years

7

Continuous Learning

Continued market research

Customer feedback

Ensuring highest product quality and customer service

8

Conclusion

THANK YOU

"The future belongs to those who believe in the beauty of their dreams.”

~ Eleanor Roosevelt9