Increasing Ticket Increasing Ticket Sales to NCAA 1Sales to NCAA 1stst

and 2and 2ndnd Round Round Tourney at the Tourney at the Cintas CenterCintas Center

GoalGoal

Identify marketing strategies to help Identify marketing strategies to help increase ticket sales for the increase ticket sales for the Women’s NCAA 1Women’s NCAA 1stst and 2 and 2ndnd round round games at the Cintas Center. games at the Cintas Center.

Target MarketTarget Market

XU students, faculty and staffXU students, faculty and staff XU basketball fansXU basketball fans Girls basketball playersGirls basketball players XU alumniXU alumni General basketball fansGeneral basketball fans

SWOTSWOT

StrengthsStrengths NCAA tourneyNCAA tourney Cintas CenterCintas Center Potentially XUPotentially XU

WeaknessesWeaknesses Women’s Women’s

BasketballBasketball Lack of awarenessLack of awareness Lack of interestLack of interest BudgetBudget

OpportunitiesOpportunities Increase exposureIncrease exposure Future ticket Future ticket

buyersbuyers

ThreatsThreats Men’s TourneyMen’s Tourney

Marketing StrategiesMarketing Strategies

Target Students, Parents, Faculty Target Students, Parents, Faculty and Staffand Staff

Cintas Center Cintas Center Target youth basketball teamsTarget youth basketball teams Fan FestFan Fest

Students/Parents/FacultyStudents/Parents/Faculty

Campus Fliers and PostcardsCampus Fliers and Postcards Mailing to Parents/AlumniMailing to Parents/Alumni Giveaway PromotionGiveaway Promotion

Cintas CenterCintas Center

Concourse MarketingConcourse Marketing Increase tables around concourses with Increase tables around concourses with

available informationavailable information Flyers/Posters throughout arenaFlyers/Posters throughout arena

Arena MarketingArena Marketing Place ad on court side video board Place ad on court side video board

during both men’s and women’s gamesduring both men’s and women’s games Increased signage as event nears.Increased signage as event nears.

Local Girls Basketball Local Girls Basketball TeamsTeams

Informational Packets mailed to Informational Packets mailed to coaches and athletic directors at coaches and athletic directors at local schoolslocal schools

Target Boosters at local schools. Target Boosters at local schools.

Fan FestFan Fest

BenefitsBenefits Gain free publicityGain free publicity Improve atmosphere at 2010 eventImprove atmosphere at 2010 event Retain customers for 2011 eventRetain customers for 2011 event

Fan Fest ActivitiesFan Fest Activities

Basketball contestsBasketball contests Prizes and Giveaways of XU gearPrizes and Giveaways of XU gear Food and DrinkFood and Drink Potentially meet former players or Potentially meet former players or

current team memberscurrent team members

PublicityPublicity

Partner with former XU player who Partner with former XU player who has charity. has charity.

RadioRadio 1360 Homer/WLW1360 Homer/WLW

TVTV Chris MackChris Mack