Users can be enticed to sign-in using Social-Sign-On andadded functionality toincrease TRAFFIC / USER

REGISTRATION.“Sign in to seepersonalized feeds and toknow friends who useebay.com”

Problem: Users don’t register and hence opportunity

to personalize is lost

Solution: Social Sign On

Social Sign On Increases Registration / Traffic

FRIENDS USING EBAY.COM

Friend1 Friend2 Friend3 Friend4

Recognize them as friend on ebay too

FRIENDS NOT YET USING EBAY.COM

Friend1 Friend2 Friend3 Friend4

Send invitation to these friends to join the site

Friend5 Friend6 Friend7 Friend8

Let the users to register/ login through social network site credentials

*Show friends who are already using the site

* Allow users to send invitation to friends who are not yet using the site

• INCREASES REGISTRATION

• SITE CAN COPY SOCIAL PROFILE DATA

• SITE CAN KNOW ABOUT USER SOCIAL

CIRCLES

• CAN LEAD TO CONFIDENCE IN USING

THE SITE

• CAN LEAD TO SOCIAL COMPULSION

TO USE SITE MORE OFTEN

• INCREASED REGISTRATION DUE TO

INVITATION SENT OUT BY FRIENDS

WHICH HAS HIGHER ACCEPTANCE

RATE

• VIRAL EFFECT AMONG SOCIAL

CIRCLES TO JOIN THE SITE

* Almost no site does this; but has potential to increase the traffic

Problem: Users not sure about the product resulting

in bottlenecks for CONVERSION

Solution: Social Help

3 Reviews from friends1 friend has bought the product

2 Reviews from friends

User not sure which oneto buy among list ofproducts.

“Social data likefriends reviews andpurchase informationhelps to make fasterdecision”

DRIVES

LOYALTY

Problem: Users not sure about the product and it’s

quality resulting in bottlenecks for CONVERSION

Solution: Social Help

(3 from friends) Ask-a-friend about this product

User can get moresocial help byasking friends or aspecific friendabout the productover FB, Twitter orthrough simpleemail.

DRIVES

LOYALTY

Problem: No easy way to shop with family/friends

Solution: Co-browsing and group purchase

DRIVES

LOYALTY

A Chat window andan window whichshows productsviewed by the kidwhile co-shopping.

Co-Browsing: A parent and a kid browsing together from different places for purchasing a toy for the kid (Kid from home, parent from office). Parent get to know products being viewed by the kid. Simultaneous conversation between the parent and the kid drives towards a purchase approved by the parent.Group Purchase: A group, like say a husband and wife, can shop together say a furniture for their home and one of them could pay or both of them could pay equal or unequal amounts.