Ways for Creating Multilingual E-Commerce Sites to multiply ROI
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Transcript of Ways for Creating Multilingual E-Commerce Sites to multiply ROI
WAYS FOR CREATING
MULTILINGUAL
E-COMMERCE SITES
TO MULTIPLY ROI
Traversing Language Borders
LanguageNoBar
Increasing online shopping all over the world has turned the
internet into a global marketplace. Today, almost every
business is offering its products and services through their
E-commerce websites. In that, a large number of businesses
are moving towards multilingual E-commerce solutions.
A multilingual e-store presents the website content in various
languages, enabling the native customer of every region to
feel more connected with the website.
Having a multilingual E-commerce
website helps you to add and serve new
customers from every corner of the
world. Apart from this, these websites
help in building your reputation globally,
improving your customer experience and
increasing your brand’s international
competitiveness. All these factors
ultimately help you in multiplying the
returns on your investment.
However, before developing any such
multilingual e-commerce site for your business,
you must know some important points
• Navigation is a crucial aspect of any website
as it helps the user to get at the desired
location on the website and obtain the
important and desired information in least
time. Always keep in mind that your website
must not lose its intuitive navigation during
the process of multilingual transformation.
• It is important that your content is
properly optimized on your
multilingual website. Your content
must convey the same meaning when
translated into other languages.
• Out of the seven modern languages, Arabic,
Hebrew and Urdu are written and displayed
right to left. Therefore, not only the content
but the images, labels, icons, instructions,
company’s logo should be accordingly
aligned for proper comprehension by the
target customers.
• When offering products, it is important to
understand the online paying habits of the target
customers to avoid transaction problems and
related frustrations. For e.g. generally Germans
use bank transfers while US use credit cards for
their payments.
• The website
must have a
functionality of
multi-currency
transaction so
that customers
can comfortably
pay in relevant
local currency.
Today, fierce competition is compelling businesses to
scout for new customers. In this scenario, a multilingual e-
commerce website can definitely help you to reach a large
number of global audience and turn them into your
lifetime customers.
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