Wayne Gretzky Sports Centre Logos Manual

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APPENDIX 'A'

s.a./

Wayne Gretzky Sports Centre

Logo Standards Manual

Prepared by the City of Brantford Communications Division

January, 2012



INTRODUCTION

The new Wayne Gretzky Sports Centre logo demonstrates Brantford's pride in being the home town of

Wayne Gretzky - one of the world's greatest hockey players, and Waler Gretzky -one of the world's

greatest hockey dads! Originally two separate centres -the BrantAquatic Centre and the North ParkRecreation Centre, the arenas were renamed in 1982 and the pools in 1990 in Wayne's honour.

The new logo is created in black, red and white - official colours of both the Corporation of the CityBrantford as well as those of Hockey Canada. It was Wayne's wish to have the logo use the Team

Canada colours, rather than the colours of any of the teams he played for during his illustrious hockey

career. The banner element of the logo lends itself not only to the sport of hockey, but also to sport ingeneral, showing achievement and recognition.

This is the official fulltolour logo. When using the files supplied by the Comniunications Division, please

note that the colours will show up differently on different computers and printers. For accuracy in

reproduction, please use the following Pantone and CMYK colour numbers:

Pantone 485C :C-0, M-93, Y-95, K-0

Pantone 43C : C-67, M-45, Y-27, K-70

Pantone 427C :C-7, M-3, Y-4, K-8

PURE WHITE

WAYNE GRETZKY

SPORTS CENTRE

Specifications f or usage of the logo

The Wayne Gretzky Sports Centre logo is for the use of staff of the City of Brantford. Staff may use anyof the versions outlined in this manual.

A l l iles will be supplied to the appropriate staff by the City of B rantford Communications Division.

Any modifications for clothing or promotional items must be requested through the Communications Division.

Other departments of the corporation that create promotions using the Wayne Gretzky name must usethe basic elements of this logo: i.e. Eurostile font, the Pantone Red 485C colour, and the approved

image of Wayne Gretzky. Any such efforts must be coordinated through the Communications Division.

Please note that, as has been the practice up till now, for corporate branding purposes, the WayneGretzky Sports Centre logo must be used in conjunction with the City of Brantford logo, whether the fullor the swash version, to identify the facility with the City. The corporate logo may be used quite small asa "sign-off', but not so small that it is no longer legible.

T h e ogo is to be used only in the proportions supplied, i.e. it must not be stretched horizontally orvertically to fit existing spaces.

Usage by Outside Organizations

Organizations or committees that are not directly connected to the City of Brantford but that receivedirect funding from the City or that lease or rent space may use the Gretzky Centre logo for the purposeof their promotions with permission from the Manager ofAquat ics and Fitness or the Manager of Arenasand F ields.

A l l requests must include specific identification of the intended use.



SIGNAGE EXAMPLES

Building Exterior. uilding lnterior

HighwayStreet

Building Exterior

@ZJ&K: 3 i w t

PROsOllO NEWc o n s m u c n o N D a l C n

SIGN N PF 20.2ZLOURED W P L E

PROPOSED HE#WHSTRUrnlON DESjGN

Building lnterior

0

STRETCHINGAREA

Highway Signage

REVISED PARTIURETROm OFSlOH



PRIMARY LOGO

WAYNE G R E T Z K Y

SPORTS CENTRE

Full colour version - A percentage of black has been

used for the banner element rather than a Pantone

grey, which tends to disappear when printed.

WA+NE GRETZKY

SPORTS CENTRE

Simple One-wlour version, for promotional

items, t-shirts, etc. White, black or tone on tone

W A ~ N EGRET Z KY

SPORTS CENTRE

Greyscale version for newsprint or black and

white printed copies

WAYNE ~ R E T Z K V

SPiBRTS CENTRE

Full colour version, but with the text reversed to

white for use on a dark background

WA'~NE G R E T ~ K Y

SPORTS CENTRE

Two-colour version option

WAVNE G R E T Z K Y

SPORTS CENTRE

Two-colour version option



LOGO FOR LIMITED SPACE - VERTICAL

This variation of the logo is to be used where space is very limited, and a vertical application is

required e.g. bookmarks, ads, prom otional items, etc.

I WAYNE

GRETZKY I

One-colour version

Reverse application:

black with white

GRE'PZKY

Greyscale version for newsprint Fullltwocolour version

and black and white printed copies

Reverse application:

red with whiteReverse application: black

with white, and red lettering

added to emphasize the

"sports centre"



LOGO FOR LIMITED SPACE - HORIZONTAL

This variation is to use where a streamlined, horizontal logo is required.

WAYNE G R E T Z K Y

SPORTS CENTRE

Full/two-colour version

WAYNE G R E T Z K Y

SPO RTS CENTREOne-colour version

WAYNE GRETZKYSPO RTS CENTRE

Greysca le version for newsprint and black and white printed copies

WORD MARK IDENTIFIER

WAYNE In this application, the text of the logo is used in black in

the logo font - Eurostile, without the other elements.

RETZKy T K ~SN'T the logo, per se, but is for the purpose ofidentifying the facility. Its main usage would be in

SP0R TS printed materials, usually a narrow, folded three-panel

pamphlet that sits in a display rack and needs the

CENTRE facility name to be immediately visible at the top of the

pamphlet.



CLOTHING OPTIONS

Logo versions are provided

for promotional t-shirts and

clothing in red, black or

white. These may include

'Brantford * Ontario'.

Alternative clothing options

may use the '99' element of

the logo with a vintage or

distressed effect look which

is popular with the youth

market. These options must

be requested through the

Communications Division.

Wayne Gretzky Sports Centre Logos Manual

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