Wayne Gretzky

Wayne GretzkyWayne Gretzky

““A good hockey player plays where the A good hockey player plays where the puck is. A great hockey player plays puck is. A great hockey player plays where the puck is going to be.”where the puck is going to be.”

Visual Collaboration: Visual Collaboration: The Next Generation of E-LearningThe Next Generation of E-Learning

Paul Kim, Ph.D.Paul Kim, Ph.D.Chief Technology OfficerChief Technology Officer

Stanford University School of EducationStanford University School of Education

Young Sung Lee, Ph.D. M.D.Young Sung Lee, Ph.D. M.D.College of MedicineCollege of Medicine

Chungbuk National UniversityChungbuk National University

Education and Training MarketEducation and Training Market

The global education and training market The global education and training market climbed past $2.3 trillion in spending early climbed past $2.3 trillion in spending early this decade.this decade.

US Market: 1.2 Trillion DollarsUS Market: 1.2 Trillion Dollars

Primary & Secondary Education are still Primary & Secondary Education are still mainly funded by governments – mainly funded by governments – especially primary education. especially primary education.

The tertiary landscape is rapidly changing The tertiary landscape is rapidly changing - with governments and regulatory - with governments and regulatory environments becoming more liberalized environments becoming more liberalized to cater for to cater for greater private sector greater private sector participationparticipation..

TrendsTrends

The world will face increased pressures on The world will face increased pressures on their systems of higher education and their systems of higher education and training – more so than ever before.training – more so than ever before.

The face of higher education is changing The face of higher education is changing with a strong (and growing) pressure with a strong (and growing) pressure on on academics to incorporate web academics to incorporate web technologies into their teaching. technologies into their teaching.

OpportunitiesOpportunities

Current education infrastructure cannot Current education infrastructure cannot accommodate growing non-traditional student accommodate growing non-traditional student enrollments.enrollments.

The digital generation seeks new types of The digital generation seeks new types of education experiences including informal learning.education experiences including informal learning.

In US, NCLB (No Child Left Behind) Act. includes In US, NCLB (No Child Left Behind) Act. includes “Enhancing Through Technology” Funds”“Enhancing Through Technology” Funds”

Knowledge-based society is leading a rapid Knowledge-based society is leading a rapid expansion of the global education market.expansion of the global education market.

Major PlayersMajor Players

SIS (Student Information Systems) - ERPSIS (Student Information Systems) - ERP Ex., Pearson bought NCS for 2.4B and also bought PowerSchool from Apple.Ex., Pearson bought NCS for 2.4B and also bought PowerSchool from Apple.

LMS (Learning Management Systems)LMS (Learning Management Systems) Ex., BBB (Blackboard IPO in 2005. 1.2B Market Cap). Ex., BBB (Blackboard IPO in 2005. 1.2B Market Cap). Pearson bought eCollege for 477M. Pearson is now at 11B market cap.Pearson bought eCollege for 477M. Pearson is now at 11B market cap.

Education Service ProvidersEducation Service Providers Ex., APOL (University of Phoenix) IPO in 1994. Now 9.6B market cap. 300K Ex., APOL (University of Phoenix) IPO in 1994. Now 9.6B market cap. 300K

students. 2.6B rev., Knowledge Universe. 2B est. rev.students. 2.6B rev., Knowledge Universe. 2B est. rev.

Curriculum ProvidersCurriculum Providers Ex., Thompson. IPO in 2002. Market cap now at 25B. 6.9B rev.Ex., Thompson. IPO in 2002. Market cap now at 25B. 6.9B rev.

Growth Strategies for Successful Growth Strategies for Successful Education Service ProvidersEducation Service Providers

Acquisition (Lower CPL/ Higher Acquisition (Lower CPL/ Higher Conversion / Lower Acquisition Cost)Conversion / Lower Acquisition Cost)

High Retention / High PlacementHigh Retention / High PlacementExpanding more profitable programsExpanding more profitable programsTightly measuring all performance Tightly measuring all performance

indicatorsindicatorsReduce CapExReduce CapExMaximize facility utilizationMaximize facility utilization

Growth Strategies for Successful Growth Strategies for Successful Education Service ProvidersEducation Service Providers

Customer oriented approach Customer oriented approach (Convenience/Practicality)(Convenience/Practicality)

Practitioner/contracted facultyPractitioner/contracted facultyCookie cutter programCookie cutter programUnbundling teacher rolesUnbundling teacher rolesRetain and focus only on core Retain and focus only on core

competenciescompetencies

Academic ProductsAcademic Products

Employability (Predictable & Consistent Employability (Predictable & Consistent quality)quality)

Profitability (Successful market Profitability (Successful market positioning)positioning)

Consumer driven (Convenience & Consumer driven (Convenience & Convenience)Convenience)

Retaining only highly demanded programsRetaining only highly demanded programsDynamically changing offerings based on Dynamically changing offerings based on

market needsmarket needs

As types of services, contents, As types of services, contents, and delivery media have and delivery media have expanded, access control and expanded, access control and authentication methods also authentication methods also have become diversified.have become diversified.

Evolving Delivery MethodsEvolving Delivery Methods

Learning InteractionLearning Interaction

However, interaction methods are However, interaction methods are still one-way stream VOD, instructor-still one-way stream VOD, instructor-led webinars, or text-centric led webinars, or text-centric discussions.discussions.

RealitiesRealities

People do not change behaviors or take actions People do not change behaviors or take actions by simply knowing or feeling something. by simply knowing or feeling something.

Also, people naturally and rapidly forget Also, people naturally and rapidly forget information and feelings. information and feelings.

More importantly, people take time to process More importantly, people take time to process information. information.

Retention rates and behavioral changes Retention rates and behavioral changes decrease if the training does not involve active decrease if the training does not involve active physical responses.physical responses.

What is reallyWhat is really ee-learning ?-learning ?

ee as as eefficient, fficient, eeffective, ffective, eengaging, ngaging, eenabling, nabling,

and and eempowering – essential elements mpowering – essential elements accounted in accounted in mROImROI formulas. formulas.

How is it done?How is it done?

eengage ngage students and trainees in the students and trainees in the learning process while learning process while eenablingnabling all all learning sensors of the learners and learning sensors of the learners and eempoweringmpowering each and every individual to each and every individual to

actively respondactively respond and take his or her and take his or her own actions and change behaviors own actions and change behaviors autonomously. autonomously.

Ask learners and trainees to identify, Ask learners and trainees to identify, specify, select, draw, list, assemble or specify, select, draw, list, assemble or align points, terms, objectives, principles align points, terms, objectives, principles or models right on the screen. or models right on the screen.

By doing so, misunderstanding, bias, By doing so, misunderstanding, bias, ignorance or indifference becomes clear to ignorance or indifference becomes clear to the teachers and training executives. the teachers and training executives.

Active ResponseActive Response

Future E-learning ModelFuture E-learning Model

First, it enables trainees to engage in First, it enables trainees to engage in learning by actively responding to the learning by actively responding to the information exchanged (rather than simply information exchanged (rather than simply sitting in). sitting in).

Second, the learning materials can be Second, the learning materials can be augmented collaboratively by the online augmented collaboratively by the online participants in real-time (rather than simply participants in real-time (rather than simply flipping static PowerPoint slides), flipping static PowerPoint slides),

Future E-learning ModelFuture E-learning Model

Third, the shared best-practices and know-Third, the shared best-practices and know-hows can be archived and reused in future hows can be archived and reused in future sessions for retraining (e.g., sessions for retraining (e.g., reusable and reusable and sharable learning objectssharable learning objects))

Lastly, all real-time interactions can be Lastly, all real-time interactions can be vividly represented and organized in a vividly represented and organized in a highly visual mannerhighly visual manner which enhances which enhances memory coding in the brain. memory coding in the brain.

Social Interaction & Social Interaction & Dynamic Group CognitionDynamic Group Cognition

UsingUsing

Wayne Gretzky

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