WAYN

www.wayn.com The Travel Social

Network

•The world’s largest travel and lifestyle social network with 22 million members

•WAYN is a Social Recommendation engine

•We influence travel and buyer decisions and promote new destinations, activities and interests around the world!

WAYN.com [Where Are You Now] – Who we are:

User User

Our Journey so far… WAYN – 2003 to 2005

User User

Our Journey so far…

2005

•Grew to 1m users in 6 months

•Raised $11m Series A

2006-2007: Jerome decides to go full time

Summer 2009

Brand review with aspirational focus

Jan 2011

•Site re-launch to drive engagement

•Reached profitability

•17m members

2012-2013

22m users, 19m visits

Total Visits (Millions – 60 days)

2006-Q4FY08

30m

25m

20m

15m

10m

2005 2006 2009 2011 2012 2013

Our platform attracts the largest Airlines, Travel Companies, Tourism Boards and Lifestyle brands

Some of our partners:

• 22 million registered users

• Growing by up to 4,000 new registered users daily

• Over 19 million visits in the last 60 days alone

• 85 million page views per month

• 30 million photos – growing by over 25,000 new photos daily

• 70,000 trips, activities, tips and reviews added daily

• Over 1 million messages and rates sent every day

WAYN IN NUMBERSWAYN in numbers:

58% travel for Adventure, Beach & Cultural Experiences

Gender Split: Male 60% | Female 40%

Age Breakdown: 18-39: 69% | 40 - 49: 17% | 50+: 14%

Three quarters in full time employment

Over 70% college educated or higher

75% book their travel itinerary online

8MM Trips planned. 53% travel 1-2 times, 19% over 5 times per year

Our users – who are they:

We are the only media platform focused on intentions: we know where our users want to go and what they are

interested in doing…

OUR UNIQUE VALUE PROPOSITIONWhy we are unique:

Now, let’s look at the travel funnel…

OUR UNIQUE VALUE PROPOSITION

ASPIRATION STAGE

RESEARCH STAGE

BOOKING STAGE

GO! SHARING

• Our users are on WAYN to be inspired

• Our Auto-Add Friend Request is an alert sent to the user as a recommendation once the user visits your page

• Once connected, the link between your company and the user remains in perpetuity

• Upon accepting users are taken to the branded profile

Discover America has added you as a friend

Auto-Friend Request

This allows your brand to build a strong user base quickly

South Africa Tourism is a great example of that:


User User

January 2010: 359 Fans of South Africa

User User

January 2011: 49,921 Fans of South Africa

User User

September 2013: 655,000 Fans of South Africa…and counting!

Getting users attention during the Aspiration stage can also be done with powerful visuals…

Images are very powerful if used well


OUR UNIQUE VALUE PROPOSITIONSt Helena Tourism:

OUR UNIQUE VALUE PROPOSITIONReunion Tourism:


Over 91,000 fans in 10 days alone

So I have thousands of fans…

Then what?


• Data is extremely powerful…

• Instead of applying a one size fits all marketing approach…

• You must look at Customer Segmentation

• Building an audience and understanding what they want is a great starting point:

WAYN IN NUMBERSThe power of data:

PIVOT TABLE

• Having a fan base of 650,000 fans in the case of South Africa Tourism is impressive

• But their ability of understanding what the Chinese, Male, 55+ is interested in doing versus the German Traveler, 35-45 female, is even more compelling

This opens the door to Direct Performance Targeting capabilities, and much more…

Branding, Competition Integrations, Lead Generation etc


Social Media is not just about the Aspiration…

It is about Sharing and Engagement


•Our Latest Social Opinions Engine was recently launched

•And enables live social recommendations in each Destination globally


WAYN IN NUMBERSQ&A

Users can ask any question about Bali

So far, in the last 4 weeks since launch:OUR UNIQUE VALUE PROPOSITION

It makes our life a lot easier to measurethe success of your online campaigns!


Illustration of performance measurement: COST PER ENGAGEMENT

CPE in ZARCPE decreased by 20%

CPE decreased by 83%

Followers

•Social Sharing can also be turned into a powerful media asset…

•And a scalable content platform


•We have just launched STORIES.WAYN.COM

•Next Step: our own Academy..

•Through Gamification and Incentives, users create their own articles



Already read over 45,000 times in just a week!

•Get alerted when your brand is being talked about

•Stimulate engagement through competition: e.g the top 7 safaris of the world

•PR Potential is huge…


Jerome TouzeCo FounderWAYN.com

[email protected]

@jerometouze

WAYN

Travel

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